All Social media articles – Page 23
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Comment & OpinionPlanning to use Facebook Messenger's video ads? Be bespoke, not creepy
Getting content and activation timing right is essential, says Matt Lee of Capture
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Comment & OpinionWill Instagram’s rise change the way we see food?
No longer confined to image-obsessed millennials, Instagram has now racked up over a billion monthly users
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NewsPoundland wins Thameslink apology following Twitter row
Train company described its poor service as Poundland cooking chocolate rather than Ferrero Rocher
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Comment & OpinionHow to identify a true social media influencer
As fmcg marketers plan to ramp up influencer efforts, it pays to understand ROI and best practice, says Kevin Gessay of PMK-BNC
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Analysis & FeaturesSainsbury's Asda merger: Twitter reacts
Over the weekend, news broke of a “mega-merger” between Sainsbury’s and Asda. Here’s how Twitter reacted to the story
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NewsBig-name spirits brands turn their backs on Twitter
Although their accounts remain online, many big booze players have not tweeted in over a year
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NewsPoundland courts fresh controversy with Easter Twitter push
Suggestive tweets featuring ‘Bunny & Chick’ characters have divided the budget retailer’s social media followers
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Comment & OpinionAs Barbecoa is battered over unpaid bills, Jamie Oliver faces trial by Twitter
The chances of Oliver dipping into his own pocket to pay for the failures of his business empire are as slim as a shaving of truffle, but he isn’t the only one in trouble …
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NewsLidl launches festive emoji game through Facebook Camera app
Brian Blessed provides animated voiceover instructions in a ‘how to’ video on Lidl UK’s Facebook page
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Comment & OpinionFacebook Messenger as grocery channel. Like?
The rise of P2P payments offers vast opportunities for grocers, says Sebastian Redenz of iProspect UK
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NewsTesco declares saltire support after social media blunder
The customer service team mistakenly said the Scottish flags were being removed from packs north of the border
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Comment & OpinionHow grocery brands can work with social media influencers
Social media is playing an increasingly important role in helping brands connect with their consumers
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NewsHeatwave-hit mults face criticism over chiller failures
Social media is awash with reports of fridges breaking down as the mercury topped 30 degrees
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NewsGlobal Brands rapped over ‘irresponsible’ VK Facebook ad
The social media post depicted “styles of drinking that were unwise”, ruled the ads watchdog
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NewsBooker to host social media workshops for Premier retailers
Events will take place from 21 June to 13 July at selected Booker depots
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Analysis & FeaturesFacebook as grocery channel. Like?
Facebook now wants to influence your eating habits
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Comment & OpinionIt’s too late to talk TV ad watersheds. Social media is the regulatory battleground
Whoever is in No 10 after 8 June, it is clear that the food and drink industry will face a raft of new advertising restrictions, both in broadcast and other media, after the election dust settles
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NewsDunnhumby enters sales data arrangement with Twitter
The two companies are to use anonymous sales data from Tesco’s Clubcard in a bid to drive up fmcg advertising on Twitter
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NewsFacebook ads 'have most impact on stores'
Fmcg brands that ignore Facebook’s reach to potential customers could be missing out on major sales uplifts says Dunnhumby
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NewsChallenger brands 'put fmcg giants to shame on social media'
Fmcg giants think of social media as a broadcast channel, reveals The Grocer’s Social Media Ranking 2017