All Social media articles – Page 23
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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Comment & OpinionHow supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?
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News‘Twitter killer’ app Threads sees sign-ups from supermarkets and fmcg brands
The traditional big four supermarkets, as well as Aldi and Lidl, M&S, Waitrose, Iceland, Ocado and Co-op, have all joined the Threads platform since its launch last week
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NewsAsda lists MrBeast chocolate bars tipped as ‘the next Prime’
It comes as demand for the products has seen single bars being sold for £8
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NewsSpar to stock MrBeast chocolate bars in exclusive convenience deal
The symbol group has secured a deal to be the range’s convenience distributor until January 2024
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NewsAsda launches influencer ‘content house’ in Yorkshire Dales
Ingredients are being delivered daily to the house directly from Asda
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NewsSpanish wine brand Campaneo adds Sauvignon Blanc and bag-in-box duo
All three SKUs responded to an ‘increasing consumer thirst’ for Spanish wines and eco-friendly packaging options, said Campaneo owner Kingsland Drinks
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NewsSavant app sees chefs earn commission on product recommendations
The Savant app features hours of free content from a long list of Michelin-starred chefs
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NewsInfluencer marketing 101: long-term returns with authentic content strategy
At a time when many nutrition brands are attempting to carry out social media marketing without long-term strategy, now is the time to strike with a low-risk ‘authenticity’ focused plan that could garner long-term returns
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NewsYouTuber MrBeast launches Feastables snack range in UK
There are now two products available via the Feastables UK website: the chocolate and peanut butter bar Deez Nuts, and the puffed rice chocolate bar Crunch
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NewsPiccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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NewsMonty Bojangles adds quartet of chocolate tablets
Each square of the bars features an embossed character, allowing shoppers to ‘create secret messages’
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Comment & OpinionBrands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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ProfilesMy food & drink job: Megan Stretton, commercial leadership graduate trainee, Pilgrim’s UK
‘Interviews are a two-way process – not only is the company looking to see if you will fit in well, but you can also decide if the company meets your needs’
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ReportsWhy pickles are heating up on social media
A strange vegan snack is taking the nation by storm
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WhitepapersHow can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
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NewsJohn Lewis appoints new creative agency Saatchi & Saatchi
Saatchi & Saatchi will lead advertising campaigns across the entire John Lewis Partnership from summer 2023
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NewsIceland Foods hides black cards worth a ‘year’s supply of frozen chicken’ in stores
The ‘Very Important Chick’ cards are aimed at ‘its shoppers – mums’, Iceland said
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NewsElfBar pulls all TikTok marketing after breaching ad rules
Imperial Tobacco raised complaint with Advertising Standards Authority over vape brand’s day-in-the-life ad
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Analysis & Features10 foodie feasts inspiring ‘bring a board’ parties for Eurovision 2023
A food board for each country in the bookies’ top 10 to win Eurovision. Have the guests at your viewing party screaming ‘douze points’ for these themed dishes