All Social media articles – Page 20
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NewsM&S sees online visibility increase thanks to TikTok boost
The increase in the retailer’s visibility metric sees it rank second only to Tesco, which saw its visibility increase by 6% in the past 12 months
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Comment & OpinionThere’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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NewsOnline grocery service to turn TikTok recipes into meal kits
A new grocery platform will enable content creators to earn a commission on recipe kits sold
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NewsFentimans soft drinks recipe change sparks complaints
‘It’s pretty disappointing that Fentimans changed their cola recipe… The aftertaste is really bad,’ wrote one Twitter user
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Comment & OpinionRated: the food and drink April Fools’ day pranks for 2023
The best and worst of grocery’s April fool’s pranks. From peri peri gum to, err, fruity flavoured water
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Analysis & FeaturesWhat you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
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NewsUnrooted secures £1.1m to help boost UK distribution
The baobab-infused drinks supplier has raised £1.1m through backing from a variety of family offices and individual investors.
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Comment & OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment & OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis & FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis & FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Comment & OpinionWhy your first TV ad should focus on brand, not product
If done right, moving into TV can help keep the wave of innovative fmcg startups alive, says Tom Newton, strategy partner at Hell Yeah
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsTikTok smash cereal brand Crispy Fantasy to launch DTC operation
Crispy Fantasy ran a campaign with Zapp last year during which 2,000 free samples were added to the quick commerce player’s orders
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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ProfilesMy food & drink job: Sasha Holt, head of marketing, Nc’nean
Sasha talks about her London-based role as head of marketing for a female founded whisky distillery on the west coast of Scotland
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Comment & OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake