All Social Media articles – Page 15
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News
Sainsbury’s draws social media mockery for ‘50p challenge’ poster
Sainsbury’s has come under fire on social media after a poster was displayed in one of its stores calling on staff to encourage shoppers to spend an extra 50p.
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Comment and Opinion
How sausage maker Heck uses social media
Andrew Smith, chief strategy officer at Partners Andrew Aldridge, explains the thinking behind Heck’s new social media strategy
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Comment and Opinion
Can Twitter’s buy button switch on food & drink sales?
Twitter revealed this week it is testing a ‘buy now’ button in the US. Could it provide a lucrative new way for food brands and retailers to cash in on social media?
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Comment and Opinion
Social media monitoring: data needs a human touch
I have been familiar with social media monitoring since its inception…
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Analysis and Features
Humour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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News
Morrisons' online service is top with tweeters, survey reveals
Morrisons has come out top in an analysis of over 100,000 tweets about the online services of the big grocers…
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News
Waitrose rolls out new cheese competition on social media
Waitrose has given shoppers the chance to select a new additive cheese for its deli counters…
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Comment and Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Analysis and Features
Confectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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News
Captain Morgan keelhauled by ASA over Facebook ad
Diageo has been rapped by advertising watchdogs after an online ad for Captain Morgan gave “irresponsible” implications about the effects of alcohol.
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News
Russell Brand-aware Mashtags gets the picture on Twitter
Mashtags – the potato snack of the zeitgeist – has done us the great kindness of identifying the finest ‘TwEaters’ on Twit…
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Comment and Opinion
Adidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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Comment and Opinion
Social media is the new customer careline
Complaints about brands can come via any branch of social media…
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Comment and Opinion
Titania's PR team take on the social media agency 'experts'
Had to don the killer Louboutins and the plunging neckline when a client brought his new social media agency in…
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News
WKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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News
Sunday trading campaign to use social media to help relax rules
The Sunday trading hours debate looks set to kick off once more…
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Comment and Opinion
Are you a Facebook 'like fraud' victim?
Last month, I covered the newly updated Facebook content distribution algorithm and the fall in engagement…
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News
Birds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Comment and Opinion
Making a good impression with Facebook
Brands can enjoy great success by following the fundamental rules of a good social strategy…
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News
Walkers gives Do Us A Flavour social reboot
Walkers is to roll out a revamped version of one of its biggest-ever promotions…