All Social media articles – Page 15
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NewsHeinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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NewsSuperdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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NewsCo-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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NewsPrinces launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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ProfilesMy food & drink job: Rahul Vora, senior brand manager, Jacobs Douwe Egberts
Rahul talks about his journey from applying on LinkedIn to having ’an impact on a global level’ at coffee powerhouse JDE
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NewsThis launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
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Analysis & FeaturesThe US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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NewsWarburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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NewsASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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Analysis & FeaturesWhat is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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NewsWholesalers wary of rise in social media inspired looting
The concerns have prompted the Federation of Wholesale Distributors to issue new advice to its members
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Category ReportHow ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?
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Comment & OpinionDeadly supermarket AI recipe suggestion serves up cautionary tale
Flawed and exploitable, New Zealand’s Savey Meal-Bot recommended a deadly drink
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ProfilesMy food & drink job: Helena Busiakiewicz, food content creator, BBC Good Food
Helena talks the glamour of Nigella Lawson, recipe testing for content creation and the lessons learned through hard restaurant work
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ProfilesMy food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
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NewsHoly Moly doubles down on ‘offensive’ guacamole campaign
The brand handed out tubs of its cold-pressed guacamole – which it referred to as ‘Colombia’s purest export’ – in London last month
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NewsDepop founder’s food app Delli launches physical store
The Delli store in London Fields, Hackney opened its doors for the first time last week, selling an assortment of products that are available on the app
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Analysis & FeaturesMrBeast’s chocolate brand: making its presence felt in UK confectionery
How is the MrBeast brand going to grow UK sales and which retailers will stock it next?
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Comment & OpinionHow brands can avoid common pitfalls on Threads
The best strategy we’ve seen is testing and learning, trying different types of content and seeing what works, says Pete Sayburn, CEO of agency matchmaking platform Studiospace
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Comment & OpinionHow supermarkets and brands can win on new social platform Threads
Is there value in rushing to join the so-called ‘Twitter killer’ or is it merely a case of FOMO?