All Social media articles – Page 19
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NewsAsda’s bigger loo rolls spark flurry of social media complaints
Shoppers have taken to Twitter to point out the new rolls don’t fit standard toilet roll holders
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NewsUK & Ireland Mushroom Producers launch integrated autumn marketing campaign
The campaign will be promoted across TV, OOH, press, PR, social media, digital and web
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NewsMüller Yogurt & Desserts launches multimillion-pound campaign with Declan Rice
The dairy company has partnered with footballer Declan Rice on the ‘Rice, Rice Baby’ campaign to rework the 90s song by Vanilla Ice
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Comment & OpinionBrewDog’s latest PR blunder is more F*Cup than World Cup
People were quick to highlight the hypocrisy of the brand’s campaign to highlight Qatar human rights abuses
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Analysis & FeaturesA week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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NewsProper unveils human claw machine marketing stunt
The brand has taken its one weekend only activation to the streets of London
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Analysis & FeaturesHow Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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ProfilesMy food & drink job: Ursula Runacres, senior marketing manager, Hip Chocolate and Love Cocoa
Ursula oversees the marketing output for two chocolate brands, from social media and trade shows to influencers and digital
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ReportsReturn of Spam and fish head soup as Waitrose prepares for austerity
The grocer’s latest annual Food & Drink Report revealed shoppers were having to be savvier than ever when it came to their grocery shopping, with 72% of shoppers admitting they were now being more mindful about their spending
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ProfilesMy food & drink job: Georgina Miall, brand and content manager, Capsicana
‘As a die-hard foodie I should have realised sooner that a career with food was the perfect fit’
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Comment & OpinionWhy Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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NewsTesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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NewsCathedral City makes debut in vegan cheese with new Plant Based range
The Saputo brand’s new range includes three formats: block, sliced and grated
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Comment & OpinionHow will the supermarkets treat the Queen’s funeral? It’s all a question of tone
Supermarkets will want to avoid being seen as cashing in on the state funeral while staying open for as much time as possible
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NewsSupermarket CMOs plan dedicated retail media group launches: survey
21% of the chief marketing officers at UK grocery businesses questioned wanted to follow in the footsteps of Boots and Tesco in launching media divisions
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Comment & OpinionSupermarkets are missing out by ignoring online reviews
Grocery retailers can use reviews to gain local insights, says Mike Fantis, VP & managing partner at DAC Group
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Comment & OpinionHow to offer food inspiration amid cost of living concerns
Instead of putting marketing activity on hold, brands and retailers have an opportunity to show up and present solutions, says Ali Holt, head of CPG at Pinterest
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Comment & OpinionQuorn deserves praise for making good on UniQuorns Badger blunder
Quorn and its agency made a daft mistake – but they acknowledged it quickly and put it right
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Comment & OpinionLove Island’s tiramisu moment shows its influence extends beyond fashion
After Davide Sanclimenti whipped up a tiramisu for his amour, supermarket sales of the dessert increased by 11.4%
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NewsForest Feast claims category first with Peanut Butter & Milk Chocolate Dates
The innovation was developed after similar recipes proved popular on Instagram and TikTok