Archive of all reports
Most recent first...
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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ReportsIn graphs: What Brits think of DRS in a cost of living crisis
Toluna conducted research of more than 1,000 Brits, diving into their opinions on the proposed deposit return system
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ReportsWhat would Labour do differently on HFSS?
Originally, the regulations included a ban on multibuy promotions such as bogofs and TV ads for junk food before 9pm
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ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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ReportsWhy more lunches for kids include sandwiches
UK children have tucked into 308.4 million packed lunches in the past year
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ReportsWhat’s for the chop as Brits cut lunch spend?
Chicken korma, lasagne and the like “are likely to be the biggest beneficiary of cost-saving cooking measures”
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ReportsHow fast food chains are aping the grocers in lunchtime battle
High street restaurants and fast food chains are adopting tactics straight out of the grocery playbook
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ReportsHow ethical brands are tackling human rights abuses in supply chains
Some of the UK’s biggest tea brands and retailers received a wake-up call in May
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ReportsThe caffeinated booze brands seeking urbane shoppers
Brands are targeting shoppers of both sexes across a broader array of ages, often with a more premium range
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ReportsHow flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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ReportsBoost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
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ReportsHow does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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ReportsCan healthy snacking have its cake and eat it?
Three in four shoppers say they are happy for food manufacturers to change snack recipes to make them healthier
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ReportsHow dairy snacks are tapping up the health opportunity
The likes of Babybel, Laughing Cow and Dairylea have all been launching cheese snacks and seizing on impulse space
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ReportsWhy pickles are heating up on social media
A strange vegan snack is taking the nation by storm
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ReportsBrands, incubator schemes and why they work — or not
Of our four examples, one folded just six months after launching into retail
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ReportsHow HFSS rules are inspiring kids’ snacks
British children have a weight problem. By the time they get to primary school, 22.1% are either obese or overweight
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ReportsHow the fizz went out of totally tropical Lilt
The pineapple & grapefruit pop was canned in February after nearly 50 years on sale
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ReportsWhy did BrewDog’s POP Soda fall flat?
BrewDog declared revolution in typical self-aggrandising style on launching POP Soda in 2022
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ReportsHow ambient brands are cutting the sugar in cans
New rules bar products high in fat, sugar or salt from placement in impulse locations in stores