Unilever
ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
Partner FeaturesMasterclass: Evolving the deodorants category and driving growth
The deodorants category has gone from strength to strength in recent years, growing by £53m in the last year alone. Discover why and how the category is evolving and the factors driving potential growth for retailers.
WebinarsWATCH: How grocery can win big with sports partnerships
What makes for a successful sporting collaboration for brands and retailers? Watch our webinar on demand where our expert panel, including a former cricket superstar, reveal all!
Partner FeaturesMasterclass: Transforming the deodorants category to drive growth
As Covid-19 took hold, personal care habits changed and usage occasions reduced. However, this also provided an opportunity for re-invigoration of the category.