All Social media articles – Page 22
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Comment & OpinionSocial media monitoring: data needs a human touch
I have been familiar with social media monitoring since its inception…
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Analysis & FeaturesHumour, cash and free ice cream: how brands use social media
Häagen-Dazs reached more people on Facebook than any other ice cream brand this summer, analysis carried out exclusively for The Grocer has revealed. This article is part of our Ice Cream Report 2014. The brand inspired more than 70,000 interactions in under a month with a photograph of its ...
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NewsMorrisons' online service is top with tweeters, survey reveals
Morrisons has come out top in an analysis of over 100,000 tweets about the online services of the big grocers…
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NewsWaitrose rolls out new cheese competition on social media
Waitrose has given shoppers the chance to select a new additive cheese for its deli counters…
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Comment & Opinion
Facebook trials impulse shopping with buy button
It’s often difficult to attribute a solid bottom line impact to your social media activities…
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Analysis & FeaturesConfectionery brands on social media: size isn’t everything
Size is important when it comes to a social media following. But it’s not everything.
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NewsCaptain Morgan keelhauled by ASA over Facebook ad
Diageo has been rapped by advertising watchdogs after an online ad for Captain Morgan gave “irresponsible” implications about the effects of alcohol.
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NewsRussell Brand-aware Mashtags gets the picture on Twitter
Mashtags – the potato snack of the zeitgeist – has done us the great kindness of identifying the finest ‘TwEaters’ on Twit…
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Comment & OpinionAdidas social media strategy finds value of true fans
How to capture the attention of your target demographic at a highly important but ‘noisy’ time?…
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Comment & Opinion
Social media is the new customer careline
Complaints about brands can come via any branch of social media…
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Comment & OpinionTitania's PR team take on the social media agency 'experts'
Had to don the killer Louboutins and the plunging neckline when a client brought his new social media agency in…
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NewsWKD Facebook posts fall foul of ASA guidelines
Facebook activity by RTD brand WKD has been rapped by advertising watchdogs.
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NewsSunday trading campaign to use social media to help relax rules
The Sunday trading hours debate looks set to kick off once more…
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Comment & OpinionAre you a Facebook 'like fraud' victim?
Last month, I covered the newly updated Facebook content distribution algorithm and the fall in engagement…
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NewsBirds Eye launches Mashtags potato shapes
Birds Eye will be hoping it is onto a #winner with its new frozen potato shapes for the social media generation…
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Comment & Opinion
Making a good impression with Facebook
Brands can enjoy great success by following the fundamental rules of a good social strategy…
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NewsWalkers gives Do Us A Flavour social reboot
Walkers is to roll out a revamped version of one of its biggest-ever promotions…
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Comment & OpinionRetailers use social media to build Christmas ad buzz
Well 2013 looks set to be the year the Christmas commercials of some of our leading retailers get their ‘Superbowl Moment’…
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Comment & Opinion
Social media promotions are rife with pitfalls
At first glance, running a promotion on social media platforms appears simple. But brands must tread carefully…
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NewsSainsbury's hires Conversocial to help manage its social media
Sainsbury’s has become the latest supermarket to hire Conversocial to help manage its social media response to crises…