All Gen Alpha articles – Page 17
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NewsSpecial K ‘sells’ Cracker crisps for Twitter plugs
Kellogg’s is claiming a world first with a new ‘tweet shop’ for its newly launched Special K Cracker crisps.
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Comment and Opinion
Lab rats and peacocks in a tale of two twitters
Yesterday Daily Bread flagged up the French study into the effects on health of the Monsanto herbicide Roundup and a GM strain of maize resistant to it…
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NewsWaitrose falls foul of the Twitter wags
Waitrose has attracted a wave of jokes at its expense on Twitter after asking followers on the social network why they shop at the supermarket.
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Comment and Opinion
Talking Shop: The real value to your business of a Facebook 'like'
This week, Facebook announced it would be enhancing its security measures on brand pages to remove fraudulent ‘likes’…
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NewsWyke Farms battles Morrisons delisting on Facebook
Wyke Farms has taken to Facebook to fight back against its delisting by Morrisons.
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NewsThe Co-op Group defends Fiji Water listing
The Co-op Group has defended the stocking of Fiji Water after attracting criticism on Facebook. Shoppers used…
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NewsLidl makes Facebook poll regular
Lidl is to make its Facebook promotion poll a regular event following a positive reaction from its customers.
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Comment and Opinion
Why brands should listen up to social media
So wire baskets are finally available at Aldi after a Facebook campaign. As surprising as the fact…
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NewsAldi brings in baskets after Facebook petition
Aldi has introduced baskets into all its UK stores, following repeated requests from customers on Facebook.
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NewsAngel Delight ice cream for Tesco
Angel Delight’s ice cream mixes - launched last year exclusively on Facebook - have made the leap onto supermarket shelves.
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Analysis and FeaturesWill big brand advertising really click on Facebook?
Ahead of its IPO, Facebook is wooing brands in a bid to boost its revenues. But will users like marketing clogging up newsfeeds?
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NewsWho's making the most out of social media?
Where has all the Tesco Value Curry Sauce gone? The question Zetta Robinson posted on Tesco’s Facebook page last week…
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News
Get ready for Facebook Timeline
Next week, Facebook will launch its new Timeline for Brands. Soon, all brand pages will benefit from the functionality of the new Timeline layout that was rolled out to personal profiles earlier this year.
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News
Tesco trust declines in social media backlash
Tesco has suffered a significant souring of opinion on social media over the last few months, according to analysis carried out for The Grocer.
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Comment and Opinion
Twitter teens trending towards the super-strength
Ever heard of displacement marketing? It’s when you make one of your products so unattractive shoppers have no choice but to trade up to something else.
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NewsReckitt takes new Cillt Bang straight to Facebook
Reckitt Benckiser is selling its latest Cillit Bang product exclusively through Facebook.
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NewsWaitrose hit by Facebook fury over broccoli link to biotech giant
Waitrose has found itself in the middle of a social media storm for selling a variety of broccoli linked to biotech company Monsanto.
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News
Facebook fans have final say on Strongbow
Strongbow will screen a different version of an ad each day during November after giving Facebook fans the chance to have the last word.
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NewsYeo Valley boy band The Churned racks up social media hits
Yeo Valley latest ad, featuring 'boy band' The Churned, has taken the social media world by storm. By Tuesday lunchtime fewer than three days after the ad first aired during a break in The X Factor The Churned's 'Forever' had received 249,004 views on...
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NewsAllinson makes Facebook debut
Allied Bakeries is making its first foray into social media with the launch of a Facebook page for its 120-year-old Allinson brand. The online push follows a re-launch of the brand last month that included new packaging based on Victorian designs and the roll-out of new loaf Brown Batch With ...