All Social media articles – Page 14
-
NewsAldi to give away free wine in exchange for reviews on social media
Thirty successful applicants will get three bottles from Aldi’s upcoming spring-summer wine range to test and review over an eight-week period
-
NewsMoma Foods founder Tom Mercer stands as Tory candidate
Mercer has been selected as the Conservative candidate for Coventry North West
-
Comment & OpinionHow Gangnam Style kickstarted a UK love affair with Korean cuisine
Korean cuisine is making waves in UK grocery. But why?
-
Analysis & FeaturesHas Twitter/X become too hot for advertisers to handle?
Since Elon Musk’s takeover of Twitter, advertisers have left in their droves. Is there still a place for food & drink brands on the X-rated platform?
-
NewsAsda’s savvy ‘nana’ campaign gets millions of hits as it backs discounter price match
Asda has already amassed over 4.3 million views on TikTok and Instagram
-
Comment & OpinionMarmite could be the making of Tayto Group’s growing sales
When Walkers announced it had stopped making Marmite crisps to “enable us to focus our efforts on making more of the flavours crisp fans love the most”, there seemed to be a point missing
-
Comment & OpinionJessie Ware’s Table Manners podcast: full of middle-class smugness
Guest Jacob Collier plugs his new album and tells underwhelming anecdotes
-
NewsMarmite teams up with Tayto to launch branded crisps range
It comes after Walkers discontinued its Marmite variant at the end of 2023
-
ProfilesMy food & drink job: Natalie Phillips, PR & social media, M&S
’I moonlight as one of M&S’s most iconic characters – Percy Pig’
-
Comment & OpinionFlavour fusion and tropical tastes: Pinterest’s next big food & drink trends
Escapism and fun are firmly at the heart of food and drink for 2024, says Tom Tully, retail lead at Pinterest UK
-
NewsUnilever brings TikTok cleaning trend to Asda in-store shoppers
The ‘disruptive’ activation sees interactive digital screens placed at the front of the store, on which shoppers can select their cleaning interest
-
NewsAsda launches business unit covering loyalty, retail media, mobile and money
LS Eleven takes its name from the postcode of the supermarket’s Leeds head office
-
Comment & OpinionMarks & Spencer, TikToks and a throwback hit
The concept apparently came from the shop floor, with M&S retail sales manager Jack Norbury submitting a request to CEO Stuart Machin for a song store teams could use on their TikTok accounts
-
NewsGherkin brand Mrs Elswood launches first TV ad
The £250k campaign aims to encourage home workers to add gherkins to their lunches
-
NewsMob and The Flava People launch seasoning sachets into Aldi
The quartet of seasoning mixes are inspired by Mob’s most popular online recipes
-
Comment & OpinionPrime Energy shows we need stronger regulation to protect children
Long-promised energy drink regulation is simply being ignored, says Barbara Crowther, Children’s Food Campaign manager at Sustain
-
ProfilesMy food & drink job: Alvagh Johnson, NPD manager, Pollen & Grace
’My signed copy of Nigella’s How to be a Domestic Goddess is still one of my most prized possessions’
-
NewsInfluencer recipe grocery shopping platform Cartd launches
The platform translates recipe videos into the featured constituent ingredients to create pre-built shopping baskets on its website
-
Comment & OpinionWhy Tesco’s Unpacked lacks the shareable spark of Spotify Wrapped
Tesco’s shopping Unpacked has landed on the Tesco app, collating users’ loyalty card data from throughout 2023 to break down their individual habits
-
NewsAldi explores retail media network potential with ‘centre of excellence’
It is understood work on the retail media network is at an early stage, with the discounter recruiting media analysts and experts ahead of its “creation, launch and rollout”