All Social Media articles – Page 9
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News
‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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News
M&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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Comment and Opinion
Lush’s social media ban is cutting off its nose to spite Zuckerberg
Lush’s no-social media stance is admirable – and might save it some cash. It’s going to need some from the big guns to get Zuckerberg’s attention
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News
Oggs scores Tesco listing for Bites duo after Instagram stunt
The brand said Tesco was ‘playing hard to get’ and asked its fans to help it get the retailer’s attention
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News
Glebe Farm Foods takes swipe at Oatly with cheeky social media ad
The Cambridgeshire-based oat specialist won a High Court battle against the plant-based giant earlier this month
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News
Sainsbury’s dismisses claims it cut ties with GB News over Farage comments
Anti-Brexit protest group Led by Donkeys launched a campaign against Sainsbury’s due to its advertising on GB News
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News
On-demand grocer Getir signs sponsorship deal with Tottenham Hotspur
Last month Zapp signed as a sponsor of Chelsea FC,
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Analysis and Features
Masterclasses in tackling social media trolls from the UK’s biggest brands
‘Ridicule at your heart’s content. You might even make yourself Twitter famous for an hour or two,’ advises PR mogul Ed Whitehead
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Comment and Opinion
How local shops can make their social media efforts prosper… for free
Businesses that thrive online understand people use social media to interact and to develop relationships, says David Glenwright of JC Social Media
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Comment and Opinion
Fabulosa’s Instagram allegation proves brands are vulnerable to ‘cancel culture’ too
The brand received a barrage of abuse after an Instagram user alleged one of its aerosol cans had caught fire
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News
Fabulosa hits back at social media claims its products are unsafe
One Instagram user alleged a Fabulosa product had caught fire in her sink, resulting in burns to her face
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News
M&S criticised for posting uncredited recipe inspired by Dishoom
The row comes just weeks after M&S launched a legal suit against Aldi over its caterpillar cake
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News
Morrisons uses England v Scotland game to launch new ad campaign
The first ad will air tonight in the ad break before the England versus Scotland football match
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News
Sortedfood discussing ‘auto-filling’ online shopping baskets with major supermarkets
‘We expect this sort of functionality to be in place within the next few months,’ Sortedfood told The Grocer
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News
Gordon Ramsay tops list of UK’s most powerful food influencers
Gordon Ramsay has a combined 42.8 million followers on YouTube, Instagram and TikTok and has the potential to earn £22,949 per post, according to analysis
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Profiles and QandAs
My food & drink job: Charlotte Willis, social media marketing manager, One Planet Pizza
Charlotte works for the vegan pizza brand alongside studying for her Masters in Clinical Neuropsychiatry
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Analysis and Features
Weetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?
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News
Weetabix sales surge following baked beans social media post
A divisive post showing the cereal bars slathered in baked beans went viral last week
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Comment and Opinion
Why we need to ban unhealthy food ads on social media
An end to online advertising of unhealthy food would be a world-leading protective measure for young people’s health and wellbeing, says Dr Kawther Hashem, campaign lead at Action on Sugar
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News
M&S shoppers targeted by ‘free groceries’ scam on Facebook
The scam has been published by a fake Facebook page called ‘M&S shop’