All Social Media articles – Page 6
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NewsUnrooted secures £1.1m to help boost UK distribution
The baobab-infused drinks supplier has raised £1.1m through backing from a variety of family offices and individual investors.
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Comment and OpinionFive things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
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Comment and OpinionHow gen Z is challenging conventional marketing wisdom
Understanding the right way to connect with gen Z is fundamental for brands to create meaningful experiences, says Lizzie Nolan, chief transformation officer at Havas Media Group UK
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Analysis and FeaturesWhat about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
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Analysis and FeaturesThe eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
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Comment and OpinionWhy your first TV ad should focus on brand, not product
If done right, moving into TV can help keep the wave of innovative fmcg startups alive, says Tom Newton, strategy partner at Hell Yeah
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NewsJamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
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NewsTikTok smash cereal brand Crispy Fantasy to launch DTC operation
Crispy Fantasy ran a campaign with Zapp last year during which 2,000 free samples were added to the quick commerce player’s orders
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NewsNutritional drinks brand Exalt partners with Tottenham Hotspur
Exalt makes around half of its sales through its own website, with 30% of that revenue coming via customer subscriptions
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NewsVeganuary continues to boom as latest year breaks sign-up records
Celebrities have continued to be involved in the campaign, with Peter Andre and Diane Morgan, aka Philomena Cunk, among others involved this year
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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Profiles and QandAsMy food & drink job: Sasha Holt, head of marketing, Nc’nean
Sasha talks about her London-based role as head of marketing for a female founded whisky distillery on the west coast of Scotland
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Comment and OpinionGaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
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News£100 Prime cans convenience store unbanned from TikTok
TikTok said the removal of the account for violating its community guidelines had been a mistake
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Analysis and FeaturesThe Grocer’s 22 most-liked Instagram new products of 2022
Check out the top NPD for 2022. How many have you spotted in your local supermarket?
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Long readsTop campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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Analysis and FeaturesHow ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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ReportsA viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
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Comment and OpinionWhat Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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Profiles and QandAsMy food & drink job: Mark Amo, graphic design and marketing executive, Wanis International Foods
Part of Mark’s job is celebrity outreach – getting him in contact with some of his favourite grime artists