What the M&S cyberattack tells us about modern crisis comms

By Scott Sadeghian-Tehrani2025-06-04T11:00:00

Source: Getty Images

In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX

It’s now been a whole month since the cyberattack on Marks & Spencer (M&S). Causing £300m in lost profits and leaving the brand struggling to get services fully back to normal until at least July, the incident has clearly done significant damage to the supermarket.

What the M&S cyberattack tells us about modern crisis comms

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