All Social media articles – Page 3
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NewsEG On The Move taps viral SpudBros brand for 30-site expansion
The companies have committed to launching the concept in 30 locations over the next three years, with 15 planned for 2026
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth
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Category ReportSnacks to the maxx: how Brits’ habits are getting healthier
Fibre: most of us know we should get more of it. But despite the clear need for fibre, suppliers struggled for a long time to get shoppers excited about it
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Category ReportWhitworths rapped by ASA for health claims
Whitworths drew the ire of the ASA in January over nutrition claims made on Instagram
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Comment & OpinionGrocery collabs: footballers, popstars and… criminals?
Look to the US, where Harry’s teamed up with convicted fraudster Anna Delvey for a push that took ‘a playful swipe at traditional ideas of luxury’
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NewsKenco eyes matcha and iced coffee trends with new launches
Matcha had become a ‘cultural phenomenon’, according to the JDE Peet’s-owned brand
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Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
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NewsSocial media names Greggs ‘most popular’ Too Good To Go brand partner
Videos of Greggs Too Good To Go bag unboxings have received over 468,000 likes and 5.9 million views
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Analysis & FeaturesWhat will the World Cup deliver for fmcg brands?
This year’s World Cup spans three huge, far-away countries, and most matches are kicking off late at night for UK viewers. How are brands and retailers showing up?
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to optimise them in-store.
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InterviewsLa Vieille Ferme’s Andrew Bayley on how the ‘chicken wine’ learned to fly
La Vieille Ferme has defied category weakness in wine after going viral. Andrew Bayley explains how he laid the groundwork.
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Category ReportAesthetic tins and culinary cues: canned food gets a glow-up
Rio Mare’s Tuna Fillets hit shelves last month, offering a reprieve from the bland, functional seafood cans UK shoppers have grown used to
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Category ReportWhat’s stirring in yoghurts & potted desserts? Trends report 2026
Shoppers hoping to pick up a pot of natural or Greek yoghurt in February might have been disappointed as a viral craze drove out-of-stocks
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Category ReportViral yoghurt recipes: frozen bark and flatbread
Japanese cheesecake is just one example of how TikTok trends are driving sales of yoghurt
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Category ReportHow ‘picky bits’ are supercharging the aisle: deli trends 2026
The appetite for ‘picky bits’ has pushed value sales of deli items up 6.7% to just shy of £3bn in the past year
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Category ReportPickles, condiments and posh dips take centre stage
Condiments are no longer an afterthought in deli
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Comment & OpinionNetflix has put microplastics on the health agenda. Are food brands ready?
The arrival of The Plastic Detox documentary on Netflix has been hailed as a potential game-changer in the public’s views on plastic, says Harvey Choat, MD at Nexus PR
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Comment & OpinionFrom principle to practice: how we’re enforcing the new ‘less healthy’ ad rules
The ASA has published its first four rulings under the new HFSS ad restrictions, giving food brands the first look at how real ads are being assessed, says CEO Guy Parker
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Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland