All Social media articles – Page 3
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NewsBaby formula availability in recovery following recalls
Frustrated parents used X last week to complain they were struggling to find their preferred formula
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NewsMrBeast launches beef jerky into mults through Jack Link’s tie-up
The snacks feature ‘instantly recognisable’ MrBeast branding
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Comment & OpinionEditor’s Picks: EPR, Co-op chaos and Valentine’s Day
They say breaking up is hard to do, and it seems that love is in the air over at Kraft Heinz as well, as the fmcg giant made the decision to call off its break-up in a pre-Valentine’s Day update.
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsM&S issues update to all stores on food waste after exposé
The retailer is among a number of major grocers whose store bins have been filmed in recent weeks by the Instagram and TikTok account Food_waste_inspector_
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NewsFilippo Berio pours olive oils into ‘modern’ squeezy bottles
Extra Virgin Olive Oil, Classico and Chilli are available in the new format
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Comment & OpinionTikTok’s ‘Japanese cheesecake’ trend is a missed opportunity
‘Japanese cheesecake’ has been a smash on TikTok – but you wouldn’t know it from the response of most brands and retailers
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News‘Japanese cheesecake’ trend leads to 30% uptick in Biscoff sales
Foodies across the globe are combining biscuits with yoghurt to make a simple dessert
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NewsTikTok Shop doles out £750k in support to challenger brands
A vertical farm-sourced sauce brand, mineral water brand and family-run fruit snack farm have been named as winners
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Analysis & FeaturesCaffeine pouches: health hazard or next big energy trend?
Fuelled by social media sales, caffeine pouches are growing fast. Are they the next big energy trend or a health risk?
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NewsSteven Bartlett pulls Scottish bakery back from brink after scam
Steven Bartlett is among those helping The Rebel Baker recover from £8,000 scam
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Analysis & FeaturesWhy are supermarket bins ending up full of in-date edible food?
A TikTok activist is embarrassing supermarkets with videos of store bins filled with in-date food. What’s going on, and what needs to change?
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Category ReportThe new roll models: trends in household paper products 2026
Eco loo rolls are flying in the supers as big brands’ sales go down the pan. Who are these challengers and how are they different?
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Comment & OpinionSocial media marketing in the age of digital detoxing
Attention is still key on social media but it is being given more selectively, says Yalin Kaya, strategist at Brandwidth
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Promotional FeaturesLHF and the future of food advertising
Discover how to spark creativity and stay compliant with a new guide on understanding how LHF regs could shape your ad strategy.
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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NewsMagnum unveils ice creams inspired by trending patisserie flavours
The launch will be supported by an ‘unmissable’ multimillion-pound campaign
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NewsM&S invites vigilante food waste inspector for coffee after shocking social media exposé
The retailer told Food_waste_inspector it was ‘looking into everything you’ve posted’ and that it would ‘love to come and meet with you’
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NewsWaitrose becomes third retailer to respond to food waste exposé
The supermarket is the latest to be targeted by Food_waste_inspector, a vigilante account rifling store bins and posting the videos on TikTok and Instagram