All Social media articles – Page 3
-
NewsLidl launches investigation after food waste exposé
Recent videos posted on Instagram and TikTok by Food_waste_inspector_ show bins at Lidl stores filled with in-date steaks and ambient food, and fruit that still looks good to eat
-
Comment & OpinionM&S’s ‘bingate’ backlash shows double-edged sword of social media
This week an anonymous, vigilante bin-dipping west London man – known only as Food_waste_inspector_ – shone his torch on the mountain of perfectly edible, in-date food his local M&S was chucking out on the regular
-
NewsM&S launches investigation following vigilante food waste inspector exposé
Instagram and TikTok’s ‘Food_waste_inspector_’ documented eight bins full of unsold food and flowers outside an M&S store, as well as sacks full of bakery items
-
NewsInfluencer Squibb shames Co-op into vape ad takedown
Squibb took to LinkedIn after seeing a two for £10 promotion on Lost Mary vape devices displayed alongside a PoS card reader in a Co-op store
-
NewsMajority of shopper basket ‘open to influence’ finds Tesco Media behavioural study
Seventy-six per cent of basket items are typically ‘new, lapsed or occasional’ rather than habitual, finds major Tesco-shopper research
-
Analysis & FeaturesThe Grocer’s unofficial guide to the new HFSS marketing rules
It’s a watershed moment for HFSS food and drink advertising, with new rules now in place to restrict the marketing of key foodstuffs. But what do they mean in practice? And how will retailers and manufacturers approach the restrictions? Here’s everything you ever needed to know but didn’t dare to ask.
-
Analysis & FeaturesCocoa prices, pistachio and Penguins: Top chocolate stories of 2025
There’s scarely been a week where chocolate hasn’t made the news in 2025, from increasing prices to new trends and changing formulations
-
Analysis & FeaturesThe best of the blogs 2025: Joe Wicks, M&S mushrooms and TikTok Shop
We’ve dug into the detail of why Unilever ditched its CEO, launched a scathing attack on animal welfare in the meat supply chain, and asked if Joe Wicks’ UPF-laden ‘Killer Bar’ really was nothing more than a load of shit…
-
NewsSpudBros partners with EG On The Move to bring spuds to service stations
If the trial is successful, both partners will explore the rollout of SpudBros across EG’s national network of over 160 petrol forecourt locations
-
NewsSupermarket Christmas ads: consumer awareness falling each year
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
-
NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
-
WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
-
Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy
-
Comment & OpinionHow TikTok and Instagram are reshaping Christmas dinner
TikTok Shop and Instagram Shop have made festive experimentation easier than ever, says Emma Thompson, head of agency at Golley Slater
-
Comment & OpinionWhy fmcg challenger brands must avoid cookie-cutter media
Marketing strategy must always be tailored to each brand’s unique circumstances, says MNC director Joe Benn
-
News‘Angel hair’ chocolate recalled over undeclared allergens
Distributor Dimark Limited has urged shoppers not to consume the product
-
Comment & OpinionA rival brand is using AI to steal our content. It’s just lazy
A Manchester-based nut butter brand called TuniVibe nicked our content – including a photo of me, says Stu Macdonald, founder of ManiLife
-
Guide ToThe Grocer Guide To Bread & Baked Goods
As shoppers seek healthier and premium options, the bread and baked goods sector is seeing dynamic growth.
-
Analysis & FeaturesWhat supermarkets can learn from streetwear drop culture to build hype
Gen Z are used to shopping for fashion online and finding limited-run products via social media. So how can food retailers build their own ‘hype’?
-
Comment & OpinionHFSS regulations mean brands must collaborate on culture
Brands whose portfolios lean on indulgence, snack culture or ‘treat’ positioning now face a fundamental marketing rethink, says Emma Wills, client services director at Seen Connects