All Social media articles – Page 3
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Category ReportSupplement trends 2024: New formats help medicine go down
Powders and gummies are taking supplements by storm. What health needs are they tapping?
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Analysis & FeaturesHow has Iceland driven growth and can it keep going?
Richard Walker is in a triumphant mood as sales rise thanks to price freezes, partnerships and NPD. Can Iceland maintain the momentum?
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NewsNivea launches TikTok Shop to tap younger demographic
Nivea launched its TikTok Shop with an influencer hosted live stream, which focused on its men and women’s skincare range
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Comment & OpinionFever-Tree backlash shows the damaging nature of trial by social media
Fever-Tree is the latest brand to get caught in a social media storm that has blown out of all proportion
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NewsSimmer rapped by ASA for Dragons’ Den April Fool’s ‘spoof’
The watchdog considered whether two social media posts, which saw Simmer’s founders edited into a TV episode, were misleading
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NewsFaith in Nature revives fragrance-free range for allergy sufferers
The personal care brand u-turned on its decision to discontinue the products after severe allergy sufferers took to social media to complain about the move
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Comment & OpinionHow sizzling and slurping are dividing food marketing
Hands up. Who likes the sound of others chewing? Food ads can’t escape the trend
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NewsHeinz adds trio of pasta sauces inspired by TikTok trends
‘Introducing new recipes is one of the ways we’re continuing to disrupt and drive excitement’
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WhitepapersHere’s how fmcg brands can take TikTok to the next level
TikTok holds huge potential for UK consumer goods. But how can brands elevate their strategy to the next level? Download our report on how to optimise your performance on the platform here
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Analysis & Features10 women bringing food marketing and influencer culture together
From the ‘potato queen’ to domestic goddesses and money-savers, female influencers are offering unique perspectives and engaging content
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Comment & OpinionWhy Sidemen’s Best Cereal is destined for long-term success
If YouTube collective The Sidemen puts its name to a product, young people will buy it
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NewsThe Sidemen’s Best Cereal secures Morrisons and Iceland listings
The listings come after Best shifted 500,000 boxes of cereal in its first three months
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Analysis & FeaturesCute delivery drivers and shrinkflation: June in grocery on social media
Slicing through the buzz of social media to see what’s happening in the world of grocery
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NewsFussy rapped by ASA for spoofing Lynx on social media
The startup posted an image of a fake deodorant product called ‘Mynx’ to Instagram and LinkedIn in December
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NewsDenmark recalls Korean noodle brand Samyang for ‘poisoning’ risk
Consuming large quantities of chilli poses a particular risk to children and frail adults
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NewsHeinz discontinues Vegan Salad Cream to meet ‘changing tastes’
The condiments giant used X to confirm the product had been pulled
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NewsDeliveroo to launch in-app shoppable recipes with Mob Kitchen
The partnership was ‘a lovely full-circle moment’ for Mob founder and former Deliveroo rider Benjamin Lebus
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Category ReportOil trends 2024: Has oil hit its peak?
As mass shortages in the olive business send prices through the roof, how are shoppers and brands coping with £15 rsps?
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Analysis & FeaturesPolitical digs and cheese Swifts: this week on grocery social media
The UK’s cost of cheese crisis highlights economic woes and Ocado, Itsu and Lidl hop on gen Z trends