All Social media articles – Page 3
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Comment & OpinionBrands keep following trends. It’s time to lead them instead
From pumpkin spice to salted caramel and sriracha the pattern is the same: brands arrive late and end up just adding noise, says Simon Massey, co-founder at Neverland
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Feature SynopsisFocus On Oils: 23 May
Volume sales of edible oils finally began to recover last year after poor olive harvests triggered record-breaking inflation in 2024.
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Comment & OpinionFrom matcha green to ube purple: using colour to drive trends
Colour can be used not just to catch the eye but to tell a story and evoke emotion, says Regina Maiseviciute Haydon, associate principal at Mintel Food & Drink
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NewsBakeAway debuts ready-to-bake cookie dough brand
BakeAway launches a ready-to-bake cookie dough brand to meet growing demand for “straightforward home baking”
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NewsTesco Media launches video ads on website and app
It’s the first time video ads have been made available to brands to run on Tesco.com or the Tesco app
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Category ReportAsian beauty’s influence grows as men ‘catching up’ on skincare spending
Boots sells a Korean skincare product every 30 seconds
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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NewsDrinks brands pull sponsorship of Wireless Festival over Kanye West booking
It follows a series of antisemitic remarks made by West in recent years
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Analysis & FeaturesWill AI shopping kill the supermarket website?
AI chatbots are muscling into e-commerce with product recommendations and even purchase features. Can supermarket websites survive?
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries
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NewsWhite Claw drops ‘student wavemakers’ campaign after drawing ASA ire
The offending content comprised a trio of posts that appeared in a ‘highlight’ section of the White Claw UK Instagram page under the label ‘wavemakers’
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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NewsSV Wholesale brings viral ‘chocolate chicken’ imitation food concept to UK
Cluck-o-Late is Belgian chocolate shaped like a chicken drumstick, covered in crumbled caramel biscuit and filled with vanilla cream
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Analysis & FeaturesWhy China is the new US for British exports
With Trump’s America increasingly unstable, China is emerging as a major export opportunity for British food and drink brands. How can they make it work?
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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Comment & OpinionCleaning as content: why homecare is the new self-care
The shift from cleaning as functional to emotional, sensorial and personal is opening up a new growth space for homecare, says Andrew Wardlaw, chief ideas officer at MMR Research
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Analysis & FeaturesA resilience masterclass for specialist retailers at UK Food & Drink Shows
The farm shop and deli market offers inspiring stories of retail success, as visitors to The UK Food & Drink Shows can learn
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook