All Social Media articles – Page 3
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Analysis and Features
The UK’s five fastest growing products of 2023
Logan Paul and KSI’s Prime brand shoots into the charts, while Brits made Lost Mary their vaping brand of choice
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News
Asda responsible for nearly half of all substitution complaints on social media
The supermarket accounted for 47% of the more than 700 complaints on X (formerly Twitter) about substitutions among the major supermarkets
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Profiles and QandAs
My food & drink job: Josh Horner, automation engineer, HelloFresh
’Automation is the future for food’ says Josh, but he argues ‘there will be a need for many people in more expert roles’
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News
Value cleaning brand Astonish invests £1.3m in TV push
The advert will be shown on ITV channels, premiering on 2 January and running until 24 March 2024
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News
Insane Grain backed by Harry Kane following TikTok push
For almost two months, the brand has been trying to catch Kane’s attention through a series of targeted TikTok posts
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Profiles and QandAs
My food & drink job: Helen Clegg, senior account manager, Flavor Sampling
For online job applications, Helen says ‘skip the typical job application processes and head straight to the hiring manager’s inbox!’
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Profiles and QandAs
My food & drink job: Katie King, marketing manager, Strong Roots
Veggie marketing manager Katie explains how to make it in the world of fmcg – from following good managers to LinkedIn networking
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News
Startups and challenger brands facing ‘exorbitant’ media charges
One supplier claimed they had been asked to spend £20k on a single Instagram post
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News
Heinz adds pickle ketchup inspired by viral TikTok trend
TikTok videos posted with the hashtag #pickle had over 5.4 billion views at the time of writing
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News
Superdrug launches retail media network
It is understood the retailer will soon begin working with brands on their campaign briefs
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News
Co-op partners with LiveRamp to boost retail media offering
The society said brands using Co-op retail media would be able to “reduce their media waste
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News
Princes launches £2m ‘Fish for Greatness’ tuna campaign
The campaign is designed to showcase the taste, nutritional benefits and responsible sourcing credentials of its tuna products
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Profiles and QandAs
My food & drink job: Rahul Vora, senior brand manager, Jacobs Douwe Egberts
Rahul talks about his journey from applying on LinkedIn to having ’an impact on a global level’ at coffee powerhouse JDE
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News
This launches its first TV campaign starring food critic Grace Dent
The plant-based brand’s advert will air from today on ITV and ITVX, and shows Dent taking part in a pork sausage taste test
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Analysis and Features
The US food and drink brands who want to recruit you!
Prime, Liquid Death, Feastables… a range of viral US brands have hit UK shelves to huge fanfare. So what’s driving their success, and what can other brands do to appeal to Brits?
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News
Warburtons casts Samuel L Jackson as chairman in new TV ad
The bakery behemoth has become known for its star-studded adverts, featuring the likes of George Clooney, Robert De Niro and Sylvester Stallone
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News
ASA bans ‘offensive and distressing’ advert from vegan charity Viva
The ad, which appeared on Meta platforms and game apps, featured a woman eating raw offal and blood from a corner yoghurt labelled “Killer Yoghurt”
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Analysis and Features
What is Liquid Death and is it about to take the UK by storm?
Liquid Death is well on the way to reaching cult-like status, but where did it come from and why has it become so popular?
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News
Wholesalers wary of rise in social media inspired looting
The concerns have prompted the Federation of Wholesale Distributors to issue new advice to its members
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Category Report
How ‘miracle’ pills are thriving on TikTok
Snail gel, MCT and ‘miracle’ weight loss supplement berberine are among the trending remedies on the platform. What has been the sales impact?