Focus On Breakfast & Brunch: 1 August

By Rob Brown (rob_j_a_brown@hotmail.com) 

Advertising deadline: 17 July 2026

Submissions deadline: 10 July 2026

Print, digital and sponsorship opportunities

Retailers are giving their breakfast ranges a healthy revamp. From protein porridges to granolas tipped to support brain health, private label innovation is giving branded NPD a run for its money. So, how are shoppers responding?

Private label: Innovation

• Which have been the most significant private label launches of recent months?

• What shopper trends are innovations responding to?

• Are the products resonating with shoppers?

• Which own label ranges are stealing share from brands?

Brands: Standout performers

• Which names are driving growth?

• Which brands are losing share?

• How does their performance reflect changing shopper habits?

Health: Category impact

• How are concerns about UPFs and nitrites impacting breakfast?

• What ingredients or added benefits are shoppers seeking?

• To what extent has GLP-1 use impacted the category?

Foodservice: Breakfast to-go

• How are foodservice brands improving their offering?

• What are the standout trends?

• How are indulgent lines faring amid heightened health concerns?

Social media: Key trends

• How is social media impacting the way we eat breakfast?

• What have been the standout viral trends?

• Which brands are leveraging social media to effectively drive sales?

Brand spotlights: We will profile two brands making an impact in the category. Please provide strong hi res images.

Innovations: We will profile four new products or ranges. We need launch date, rsp, and a hi-res picture of each