All Cereals & breakfast articles
-
Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
-
NewsSalad chain Atis enters breakfast category in ‘biggest move yet’
The menu features a build-your-own yoghurt bar, breakfast pots and a selection of Rye Toasts
-
NewsExtreme heat affecting grain harvest, Northern Pasta Co warns
The extreme heat and dry weather are expected to have implications ‘stretching well beyond this year’s crop’
-
NewsWeetabix Original holds volume against shrinking cereal category
Despite its core brand’s resilience, UK parent company Weetabix Ltd saw volumes decline last year overall
-
NewsKellogg’s launches caramelised biscuit-flavoured Crunchy Nut cereal
Crunchy Nut’s caramelised biscuit variant follows January’s hot honey launch as Kellogg’s doubles down on non-HFSS NPD
-
NewsCereal supply shrinks as third heatwave of the year takes hold
Farmers have recorded lower than anticipated yields, with many in the east of England seeing production decrease by almost 50%
-
NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
-
NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business
-
Comment & OpinionThe bowl of cereal that broke the nutritional algorithm
A 20-year-old agorithm is about to reclassify Bran Flakes as junk food – it’s time to fix it, says Adam Aljewicz, director at WeAreSPQR
-
Feature SynopsisFocus On Breakfast & Brunch: 1 August
Retailers are giving their breakfast ranges a healthy revamp
-
NewsQuaker adds Overnight Oats with chia seeds to lure young shoppers
Quaker’s overnight oats range has launched in Blueberry and Mocha Choc Chip flavours
-
NewsAldi launches gut and brain health granolas to ‘rival M&S for 35% less’
Aldi has leapt on a #functionalfood trend on TikTok with the launch of two health-focused granolas
-
Category ReportOwn label wins over consumers with health ranges
Own label has become a hive for innovation. Last year, it accounted for the majority of packaged food and drink product launches for the first time
-
NewsKellogg’s and Pokémon quietly launch cereal into Tesco
Kellogg’s quietly launched the chocolate-flavoured cereal into Tesco last week
-
Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
-
Category ReportThe brands capitalising on fibremaxxing
The volume of fibremaxxing chatter online would suggest a sharp increase in fibrous snack sales
-
NewsHoly Moly moves into kids’ snacking and on-the-go breakfast
Holy Moly is targeting children’s lunchbox occasions with mini avocado dips
-
NewsFairy Skip The Soak named top fmcg innovation in 2025 by Worldpanel
The NPD added £11.5m in incremental value to the dishwash category, Worldpanel said
-
NewsPopeyes UK expands breakfast offering nationwide
To mark the wider breakfast rollout, Popeyes will be launching its ‘biggest giveaway ever’
-
Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries