All Cereals & breakfast articles
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NewsAldi launches gut and brain health granolas to ‘rival M&S for 35% less’
Aldi has leapt on a #functionalfood trend on TikTok with the launch of two health-focused granolas
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Category ReportOwn label wins over consumers with health ranges
Own label has become a hive for innovation. Last year, it accounted for the majority of packaged food and drink product launches for the first time
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NewsKellogg’s and Pokémon quietly launch cereal into Tesco
Kellogg’s quietly launched the chocolate-flavoured cereal into Tesco last week
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Category ReportHow influencers are helping Brits get 30g fibre a day
There’s no denying fibremaxxing is hot on social media. At the time of writing, 947k Instagram posts featured the #fibre hashtag
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Category ReportThe brands capitalising on fibremaxxing
The volume of fibremaxxing chatter online would suggest a sharp increase in fibrous snack sales
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NewsHoly Moly moves into kids’ snacking and on-the-go breakfast
Holy Moly is targeting children’s lunchbox occasions with mini avocado dips
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NewsFairy Skip The Soak named top fmcg innovation in 2025 by Worldpanel
The NPD added £11.5m in incremental value to the dishwash category, Worldpanel said
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NewsPopeyes UK expands breakfast offering nationwide
To mark the wider breakfast rollout, Popeyes will be launching its ‘biggest giveaway ever’
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Comment & OpinionEgg crisps and matcha chocolate: six trends from Alimentaria 2026
This year’s event attracted 3,300 exhibitors from 70 different countries
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NewsMoma Foods extends porridge recall and halts DTC sales
The recall now covers a total of 15 products
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Comment & OpinionWhy Moma’s mouse-related recall hit home for UK breakfast buyers
For Moma a consumer report revealed an undisclosed mouse contamination months before
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NewsM&S revamps cereals with muesli, granolas and oats made from natural ingredients
The move is part of the retailer’s bid to double the size of its food business
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NewsMoma Foods recalls porridge pots and sachets over mice contamination risk
The brand issued a product recall warning for seven versions of its pots and two of its sachets
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NewsGeneral Mills profits and sales slide amid turnaround
Sales and profits at US cereal giant General Mills have fallen, as US consumers shy away from branded products
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Guide ToThe Grocer Guide To Breakfast & Brunch
From functional health to sheer indulgence, the growing breakfast & brunch occasion now serves multiple needs – and there is an exciting opportunity for retailers to capitalise.
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ProfilesMo Farah on marathon fuelling, cheat days and ingredients labels
The retired athlete shares his tips for healthy nutrition and improving your running
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NewsMcDonald’s brings US McGriddles to UK breakfast menu
McGriddles pairs a sausage patty, egg and a slice of cheese with maple-infused griddle cakes
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NewsSpoon rolls out Wildfarmed co-branded regenerative granola and secures seven-figure funding
The innovation follows a shift to a vertically integrated model as the brand opened its first factory after securing a seven-figure investment of more than £1.5m
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NewsCapital Croissant secures £1.5m funding package as it scales up
The company makes ready-to-bake French breakfast pastries, such as croissants and pain au chocolat, without the use of additives
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NewsBio&Me boosts senior leadership team after enjoying strongest year to date
David Titman joins as chief marketing officer, a newly created role designed to support the brand’s scale-up ambitions, and Michael Cheeseman takes up the position of international director