All Cereals & breakfast articles
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NewsGeneral Mills profits and sales slide amid turnaround
Sales and profits at US cereal giant General Mills have fallen, as US consumers shy away from branded products
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Guide ToThe Grocer Guide To Breakfast & Brunch
From functional health to sheer indulgence, the growing breakfast & brunch occasion now serves multiple needs – and there is an exciting opportunity for retailers to capitalise.
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ProfilesMo Farah on marathon fuelling, cheat days and ingredients labels
The retired athlete shares his tips for healthy nutrition and improving your running
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NewsMcDonald’s brings US McGriddles to UK breakfast menu
McGriddles pairs a sausage patty, egg and a slice of cheese with maple-infused griddle cakes
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NewsSpoon rolls out Wildfarmed co-branded regenerative granola and secures seven-figure funding
The innovation follows a shift to a vertically integrated model as the brand opened its first factory after securing a seven-figure investment of more than £1.5m
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NewsCapital Croissant secures £1.5m funding package as it scales up
The company makes ready-to-bake French breakfast pastries, such as croissants and pain au chocolat, without the use of additives
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NewsBio&Me boosts senior leadership team after enjoying strongest year to date
David Titman joins as chief marketing officer, a newly created role designed to support the brand’s scale-up ambitions, and Michael Cheeseman takes up the position of international director
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NewsCerealto flogs pasta business to Portugal’s Cerealis
The divestment has come as part of Cerealto’s strategy to focus on its biscuits division and breakfast cereals and snack division
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Comment & OpinionFrom sweet to savoury: the modern breakfast transformation
Shoppers are shifting away from sweet offerings toward savoury breakfasts with functional benefits such as energy, gut health and immunity support, says Ayisha Koyenikan, principal strategist at Mintel Food & Drink
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NewsBio&Me hops on pistachio trend with breakfast cereal duo
The cereals contain a diverse range of plant-based ingredients
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Range PreviewSainsbury’s targets protein and appetite control with new own-label ranges
Sainsbury’s looks to ride the GLP-1 NPD wave with its latest push into high-protein and portion-controlled meals
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NewsAldi and Asda urge ministers to abandon new HFSS health plans
Aldi and Asda told MPs the changes would suck investment out of lowering everyday prices and also risked confusing customers
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsFood bosses call for crisis talks over nutrient profiling model ‘disaster’
Industry leaders warned the move would put at risk the future of vast swathes of products, many that have had huge investment in reformulation to make them healthier
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’
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RankingsCereal 2025: Rival brekkie options steal cereals’ share
Younger consumers are opting for diverse breakfast options, whilst smaller, health-focused brands pile pressure on the big players
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NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
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NewsFood industry warns of ‘carnage’ ahead of new HFSS definition change
Under Wes Streeting’s 10-year NHS plan the government is to revive a 2018 review of the Nutrient Profiling Model, which had been put on ice by the previous Tory government