All Cereals & breakfast articles
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NewsBio&Me relaunches flapjack oat bars with new look and recipes
Bio&Me initially expanded into flapjacks last April
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NewsAldi takes on McDonald’s with free hash browns outside restaurants
Aldi will wheel up its hash brown vans outside selected McDonald’s outlets today at 11.01am – one minute after McDonald’s stops its breakfast service
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NewsTGI Fridays debuts ‘Rise & Dine’ breakfast menu
The ‘Rise & Dine’ breakfast menu is rolling out across 22 locations
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NewsNomadic launches Power Oats breakfast line of overnight oats
The line comes in two SKUs containing raspberry or vanilla
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NewsHarry Kane launches breakfast cereals range with 3Bears
All three cereals have launched DTC via 3Bears’ webstore today
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Comment & OpinionSkating star Lola Tambling delivers for Weetabix
You’d be hard-pressed to find a better brand ambassador than 17-year-old Team GB Olympic skateboarder Lola Tambling
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Comment & OpinionOat Cult embraces folk horror aesthetic in bid for a following
The black-and-white ad contains scenes reminiscent of Midsommar and The Wicker Man
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NewsMorrisons teams up with Kellogg’s for kids’ breakfast clubs
Kellogg’s is offering Corn Flakes, Rice Krispies and Coco Pops along with a portion of fruit
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NewsBio&Me launches protein-boosted porridge pots into Sainsbury’s
Each 65g pot delivers more than 12g of plant-based protein
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NewsHilltop Honey adds trendy spreads to recruit younger shoppers
The lineup includes Sweet & Salty, Cocoa Honey, Chai Spiced, Whipped and Pink
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Comment & OpinionM&S single-ingredient cereal sacrifices health for image
Companies need to demonstrate trustworthiness when it comes to health claims, says Anthony Warner, development chef at New Food Innovation and author of The Angry Chef
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NewsCereal Partners proposed factory closure puts over 300 jobs at risk
The consultation follows a ‘significant decline’ in breakfast cereal sales
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Guide ToThe Grocer Guide To Breakfast & Brunch
Whether eaten on-the-go in fast-paced hybrid working or during a leisurely weekend gathering, the opportunities afforded by breakfast & brunch are multiple and diverse. Now, as retailers increasingly realise the occasion’s potential, different strategies to capitalise are coming to the fore and suppliers are stepping up to help.
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NewsOvernight oats startup Oat Cult makes ‘unmissable’ debut
Its single-serve sachets looked ‘like nothing else in the cereal aisle’, Oat Cult claimed
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Comment & OpinionAre M&S’s one-ingredient corn flakes really any healthier?
M&S took simplification of food to the next level earlier this week, with its one-ingredient corn flakes – but are consumers missing out?
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NewsKallo claims first with puffed oat cakes duo for healthier snacking
The snacks are manufactured using the same technique as rice cake
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NewsBluey cereal and bath care range hit shelves amid BBC licensing spree
Kellogg’s, Childs Farm, Natures Aid and Hero are to launch fmcg products featuring popular kids’ cartoon character
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NewsNestlé recalls Frosted Shreddies cereal due to ‘hard sugar’ pieces
‘Safety and quality is our first priority and we apologise for the inconvenience caused,’ it said
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NewsEllen MacArthur Foundation project unveils 141 food products in nature-friendly revamp
Products supplied by the likes of Nestlé, Waitrose, Wildfarmed and First Milk have been devised or revamped using nature-friendly circular economy principles
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NewsHorlicks expands into breakfast cereals with Malted Porridge
‘Consumer research has told us Horlicks fans would love to wake up to their favourite malty goodness,’ said the brand