KFC has partnered with cereal brand Surreal to launch ‘KFCereal’, a savoury Kentucky Fried Chicken flavoured cereal, inspired by the fast food chain’s 11 herbs and spices.
Intended to be served with KFC gravy, instead of milk, the cereal will be available exclusively via Surreal’s online shop from today (22 September) while stocks last, priced at £6.
“Our 11 herbs and spices have been doing a pretty good job on chicken, so we thought we’d see what they could do for breakfast,” said KFC brand manager Elspeth Allen.
“We wanted to take something people know and love and give it the KFC treatment. And what better way to do that than with a bowl of cereal and a pot of our iconic gravy?”
It’s not the first food crossover for KFC in recent years. Last summer, the food-to-go chain partnered with Lancashire-based TikTok sensation SpudBros to launch a limited-edition jacket potato featuring KFC’s Popcorn Chicken, Supercharger Sauce and gravy.
Shortly after, the fried chicken brand partnered with Greggs in what the pair claimed to be the “culinary crossover of the century”. The collaboration combined a sharing bucket of six Greggs sausage rolls with a large tub of KFC gravy.
Just last week, KFC partnered with Doritos to launch a limited-edition loaded bag. The dish features Tangy Cheese Doritos covered with cheese sauce, tomato salsa and original ranch dressing, topped with KFC Original Recipe Chicken Tenders and jalapeños, and served in a custom-design Doritos bag that opens from the side. It is currently available in KFC stores or for delivery via Just Eat until 4 October.
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