All Cereals & Breakfast articles – Page 8
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News
Kestrel Foods acquires non-HFSS granola brand Just Live a Little
The deal signalled its “ongoing commitment to becoming an innovative leader in the plant-based snacking market”, said Kestrel Foods
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News
Fuel10K’s FareShare porridge donations hit 500k mark
FareShare this week revealed that 90% of its beneficiary organisations are affected by the cost of living crisis
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Category Report
For any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category Report
Siege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?
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News
England captain Harry Kane invests in ‘phenomenal’ Bio & Me
Kane said he had been wowed by the brand’s “phenomenal” growth trajectory
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Analysis and Features
10 launches that show chocolate orange is still the flavour of the moment
Two years since we remarked on a resurgence in chocolate orange launches, the frenzy over the flavour hasn’t died down
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News
Weetos adds limited-edition chocolate orange flavoured cereal
‘Choc orange flavours are everywhere you look except in tasty cereals, so we’re excited to be bringing this on-trend taste to the category’, said the brand
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News
‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Category Report
A spoon less of sugar: cereals including on the go category report 2022
Cereals are pivoting from sugary to wholesome, touting protein, fibre and gut health benefits. Will shoppers fill up their bowls?
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Analysis and Features
Eight cereal innovations tapping into hunger for healthy breakfasts
Sales of natural and wholesome cereal and on-the-go cereal products climbed £2.3m last year. Here’s our pick of some of the best innovation to hit shelves over the past 12 months.
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News
Weetabix to relaunch Oatibix – and battle Kellogg’s with ‘Nutty Crunch’ NPD
The longstanding Weetabix spin-off will be given a new look from February as well as a recipe reformulation and NPD
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Comment and Opinion
Weetabix is back-a-bix!
It’s the start of the year, a now traditional time for Weetabix and Nick Frost to take a few liberties with language
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News
Premier Foods takes Ambrosia into breakfast category with porridge pot trio
The ambient pots were ideal for shoppers seeking a convenient breakfast option, said Premier Foods
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Analysis and Features
Cereal 2021: cereal dives as life gets back on track
Kellogg’s Frosties and Krave both netted an extra £2.5m – despite containing 37g and 28g of sugar per 100g respectively
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News
Ready Brek launches Roald Dahl promotion to ‘ignite love’ for the brand
Families will be offered the chance to win Roald Dahl merchandise, with 7,500 prizes up for grabs
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News
Moma eyes massive hike in sales following AG Barr takeover
Founder and CEO Tom Mercer set out ambitions to “at least” triple revenues for the business in the next three years
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News
Vita Coco duo launch non-HFSS cereal brand Surreal
Surreal will debut with four flavours, none of which contain sugar and are touted as offering 13g protein and 5g net carbs per bowl
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News
Kellogg’s trials paper-based liners in packs of Corn Flakes
The cereal giant will roll out packs with a new paper liner into a “small number” of Tesco stores in January
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News
Naturya enters new categories with 20-strong range of ‘superfood solutions’
’Superfoods’ are set to follow ‘the same growth trajectory’ as protein, the brand has claimed
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News
Rude Health hires ex-Ecover & Method European general manager Tim Smith as CEO
Smith joined the dairy-free drinks and cereals brand on 22 November, following 12 years at Ecover & Method.