All Cereals & Breakfast articles – Page 8
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NewsBear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
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News
Up&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
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News
Yorkshire Provender launches gluten-free fresh porridge
The no refined sugar trio is available now from Waitrose and Sainsbury’s in on-the-go pots
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News
Weetabix warns of price increases in wake of Brexit
Weetabix CEO Giles Turrell insisted price rises would be a last resort and only in the low single digits
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Category Report
Cereal offenders: Cereals Category Report 2017
At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?
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News
Up&Go sponsors Great Run and Great Swim events
Agreement will see the brand as official breakfast drink partner for 21 events through the year
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News
Quaker Oats to offer space prizes as tie-in with Aldrin ad
Top prize is an eight-day holiday in Orlando for four
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Analysis & Features
Mornflake Go! High Protein Porridge - Chocolate: acid test
Breakfast is once again appealing to Brits, but the cereal category is missing out
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News
Free-from brand Delicious Alchemy boosts cereal offer
Wonderfully Berry Granola follows the launch of Wonderfully Nutty Granola earlier this year
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News
City snapshot: Bright Food reported to be readying Weetabix exit
China’s Bright Food has reportedly hired investment bank Goldman Sachs to sell UK-based breakfast cereal firm Weetabix. Plus, all the rest of today’s news from the City
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News
Weetabix to continue talks over new year strike threat
The proposed action over shift changes would affect sites in Corby and Kettering
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News
Corn Flakes to return to TV as Kellogg's plans marketing push
The 12-month Corn Flakes push will kick off in the new year
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Analysis & Features
Shreddies Max Protein: Cranberry & Oat Granola: acid test
Nestlé is hoping to compete with rivals Weetabix and Fuel10k
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News
Up&Go Aussie breakfast drink given major UK overhaul
Carton size has increased as the brand attempts to tap more meal occasions
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News
Kellogg's and Nestlé under fire for sugar variations globally
A World Action on Salt & Health survey looked at 19 Nestlé and Kellogg’s products from 29 countries
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News
Weetabix acquires majority stake in Weetabix East Africa in search of growth
Weetabix has taken a big bite out of its East African partner in a bid to bolster its international growth strategy and boost flagging sales.
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News
Kellogg sales fall as challenging UK market bites
US food giant Kellogg has blamed tough conditions in UK supermarkets for its seventh successive decline in quarterly sales.
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News
Buzz Aldrin lands for latest Quaker Oats campaign
The second man on the moon is the star of the push for the PepsiCo brand
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News
Kellogg's pledges breakfasts for 100,000 British children
The cereal giant is also encouraging its staff to volunteer with FareShare
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News
Kellogg's cereal sales flag as consumers seek alternatives
Turnover at the sales and marketing arm of Kellogg’s fell almost £10m to £795.2m in the year to 2 January 2016
