All Cereals & Breakfast articles – Page 8
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NewsUp&Go to launch kids’ drinks and Breakfast Balls
The Australian brand is seeking to expand its reach in the UK breakfast market
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Product Testing
Kellogg's Coco Pops Crispy Granola: acid test
Kellogg’s launched Coco Pops Crispy Granola early this year to tap demand for healthier breakfasts
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News
Kellogg UK to axe Ricicles in major sugar reset
Breakfast giant’s Better Starts Plan will see sugar cut in kid-friendly cereals by up to 40%
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Comment & Opinion
Father Christmas pipes up with his perfect Corn Flakes bowl
Kellogg’s admirably persists with the notion that people can be bothered to jazz up their Corn Flakes
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People News
Oliver Morton takes up role as MD of Kellogg’s UK & Ireland
He replaces David Lawlor, who has been promoted to run Kellogg’s cereal business for Europe, the Middle East & North Africa
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News
Kellogg’s signs up Santa Claus for #MyPerfectBowl ad
The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV
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Comment & Opinion
Don't underestimate the value of repeating a good idea
Last month we held the Rude Health Porridge Championships – our annual cook-off competition – for the fifth time…
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Alternative CV
Gavin Loftus, Weetabix on the Go, on mirrors and penguins
My first job was milkman. Clearly the start of a promising career in milk drinks…
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News
Kellogg boosts sales for first time two years
Cereal and snacking giant Kellogg has increased sales for the first time in more than two years as its cost-cutting strategy and expansion into healthier foods showed signs of beginning to work.
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News
Spoon Cereals rolls ancient grains muesli duo into Waitrose
The new line-up is set to bring the “wow factor” to muesli…
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News
Changing breakfast habits hit big three cereal players' sales
Changing habits at Britain’s breakfast tables have shrunk sales and profits at all three of the UK’s biggest cereal player
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News
Kellogg's sales continue to slide in the UK
A declining UK cereal market continues to hamper sales at Kellogg’s as its Special K, All Bran and Crunchy Nut brands fell out of favour with shoppers.
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News
Nestlé Cereal Partners products to carry traffic lights in UK
The Cereal Partners products include brands such as Shredded Wheat, Shreddies and Cheerios
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People News
Kellogg appoints former Coke and AB InBev exec as CEO as Bryant retires
Kellogg CEO John Bryant is stepping down from the helm of the global cereal and snack supplier next week after seven years in the role
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News
Kellogg’s taps unicorn craze with Unicorn Froot Loops
The multicoloured ready to eat cereal will be available in Asda from late September
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News
Quaker Oats eyes cereal range for children with Quaker Kids
The submission to the IPO suggests the new lineup will have an on-the-go aspect
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Comment & Opinion
Eat Natural launches Granooolala high-protein granola
Rolling out in early September, the premium NPD contains between 15.1g and 16.7g of protein per 100g
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News
Shreddies axes knitting nanas in new £3.5m TV push
New ‘Shreddie or Not?’ is a ‘modern’ take on family life
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News
BelVita adds soft-centred breakfast biscuit duo
BelVita has expanded its Soft Bakes breakfast biscuit range with a soft-centred option. Soft Bakes Filled will be available from late August in Choco Hazelnut and Strawberry (rsp: £2.79/5x50g). Launched in August 2015, Soft Bakes were worth £18.2m across the whole of retail, BelVita said.
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Comment & Opinion
A kneejerk reaction isn't responsibility
Last week, a number of cereal manufacturers came under fire for not being transparent about how sugary their products real
