All Cereals & Breakfast articles – Page 8
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Acid TestWaitrose 1 Honey, Cashew & Toasted Coconut Muesli: acid test
It’s a tough time for cereal. The category has seen £51.8m wiped off sales
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Bogof
Smutty cereal: a sexy way to start the day?
London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’
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News
Nutri-Brex adds free-from 5 Ways Granola to cereal range
The oat-based lineup promises an average of 7.1g of fibre per 100g
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News
Honey Monster adds 35g pack for on-the-go shoppers
The new format will also roll out for the revamped cereal’s sister brand, Good Grains
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News
Weetabix debuts Jack and the Beanstalk ad in £10m push
The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline
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News
Post leading race for Weetabix, as former bidders end interest
The Grocer understands bid interest from other previously active suitors has ended…
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News
White’s launches functional porridge and granola ranges
High in Protein and High in Fibre oats are geared towards health-conscious and active consumer
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News
Honey Monster Puffs gets new look and 25% less sugar
The reformulation was mooted 13 months ago by previous owner Raisio
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News
Sugar in breakfast cereals still 'shocking' says report
Some breakfast cereals contain up to 35% sugar, which is of “major concern”, it said
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News
Bear Nibbles turns Alphabites box into bear with redesign
The revamp has clearer focus on the cereal brand’s nutritional credentials
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News
Up&Go kicks off campaign to promote new look
The ’significant’ spend covers press, OOH, radio, PR and social media
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News
Yorkshire Provender launches gluten-free fresh porridge
The no refined sugar trio is available now from Waitrose and Sainsbury’s in on-the-go pots
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News
Weetabix warns of price increases in wake of Brexit
Weetabix CEO Giles Turrell insisted price rises would be a last resort and only in the low single digits
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Category Report
Cereal offenders: Cereals Category Report 2017
At the forefront of the war on obesity, how much progress are the big brand bad boys making in reformulation?
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News
Up&Go sponsors Great Run and Great Swim events
Agreement will see the brand as official breakfast drink partner for 21 events through the year
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News
Quaker Oats to offer space prizes as tie-in with Aldrin ad
Top prize is an eight-day holiday in Orlando for four
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Analysis & Features
Mornflake Go! High Protein Porridge - Chocolate: acid test
Breakfast is once again appealing to Brits, but the cereal category is missing out
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News
Free-from brand Delicious Alchemy boosts cereal offer
Wonderfully Berry Granola follows the launch of Wonderfully Nutty Granola earlier this year
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News
City snapshot: Bright Food reported to be readying Weetabix exit
China’s Bright Food has reportedly hired investment bank Goldman Sachs to sell UK-based breakfast cereal firm Weetabix. Plus, all the rest of today’s news from the City
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News
Weetabix to continue talks over new year strike threat
The proposed action over shift changes would affect sites in Corby and Kettering
