All Cereals & breakfast articles – Page 11
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Category ReportHow can breakfast rise and shine again? Category report 2022
Busy Brits are skipping the morning meal in droves. So, what are suppliers doing to make brekkie matter again?
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Category ReportWill HFSS rules lock up cereal growth? Category report 2022
Kellogg’s sought to challenge the HFSS rules in court. What does its loss mean for the cereal category?
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NewsKellogg’s raises full-year forecasts on better-than-expected first-half performance
Kellogg’s has lifted its full-year sales and profits outlook as strong growth of its global snack brands and a faster-than-expected recovery in cereals combined with higher prices in the first half to deliver a better-than-expected performance.
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NewsQuaker adds non-HFSS Heavenly Oats porridge pot lineup
Caramel Fudge and Chocolate Orange are aimed ‘at slightly younger buyers looking for healthier breakfast choices’
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Analysis & FeaturesThe latest limited edition launches shaking up food & drink
From a collaborative Scottish beer to a vinegar-flavoured mochi, these are the latest limited edition launches aiming to shake up the status quo
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NewsMore than half of ‘flagship’ products HFSS, claims survey
The claims by Action on Sugar/Salt and ShareAction come ahead of October’s start of the clampdown on HFSS promotions
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NewsCooling costs for cereals growers on rise after heatwave makes grain too hot to store
The NFU has warned that cereal growers are having to spend more on cooling costs as temperatures rise adding to soaring input costs
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NewsBrave launches high-protein breakfast cereal made from pulses
The HFSS-compliant cereal solved the ‘two crucial issues of other cereals: the high sugar-induced glucose spike and the negative environmental impact’, claimed Brave
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NewsRollagranola rescues Primrose’s Kitchen brand from liquidation
Granola manufacturer Rollagranola is aiming to return upmarket muesli brand Primrose’s Kitchen to supermarket shelves after rescuing it from liquidation.
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Comment & OpinionKellogg’s court defeat: why do major producers refuse to reformulate?
The junk food industry rejects the idea that children become addicted to sugars, fats and salts, and yet they cannot explain why they are unwilling to reformulate, says Lord Bethell, former minister at the Department for Health and Social Care
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Comment & OpinionAn open letter to Kellogg’s on its failed challenge to derail the Nutrient Profiling Model
Kellogg’s: you may be right about the NPM, but the health of our population is more important than the health of your profits, says Melissa Sharp, co-founder of Modern Baker
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NewsHealthy cereal startup Surreal hires Innocent copywriter John Thornton
Thornton joins the business from his previous role as copywriter & social media manager at Innocent
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NewsKind targets health-conscious shoppers with lighter Thins snack bars
Despite weighing in at under 100 calories each, the bars are classified as HFSS in line with the wider Kind range
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NewsNestlé ditches non-HFSS ‘Simple One’ Shreddies after just one year
Nestlé introduced the NPD, which was made with just four ingredients – wholegrain wheat, fruit purée, date syrup and salt – in April 2021
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Analysis & FeaturesAfter Kellogg’s court defeat, are HFSS restrictions inevitable?
The High Court has given Kellogg’s legal challenge ‘short shrift’
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NewsShreddies bucks shrinkflation trend with larger packs in Tesco stores
The Nestlé brand has introduced a new 1.1kg pack
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Comment & OpinionKellogg’s High Court decision marks the end for industry legal challenges to HFSS rules
Kellogg’s has said it respects the decision and does not intend to appeal
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NewsKellogg’s legal challenge to HFSS clampdown rejected by High Court
The cereals giant challenged the clampdown, which is due to see HFSS products banned from prominent locations in stores, on three separate grounds
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Analysis & FeaturesWhy is Kellogg’s splitting in three and will it work?
Kellogg’s announced a shock split of its business last week, spinning out North American cereals to focus on its higher-growth snacking brands
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NewsQuaker Oats adds Simply fruity non-HFSS instant porridge duo
The NPD tapped the demand for ‘permissible enjoyment’, which was a ‘key motivation’ within consumers’ breakfast buying behaviour, said the brand





