All Cereals & breakfast articles – Page 15
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NewsVolatile UK weather hits cereal, potato and orchard crops
Heavy rain and hail coupled with unseasonably low temperatures have hit harvests and yields
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Category ReportBreakfast goes big: category report 2021
More time at home has allowed Brits to create bigger morning meals. Will there still be room for a leisurely brekkie post-pandemic?
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Comment & OpinionCooking with Paris: advice thin on the ground in deadpan brunch date
Experience and talent aren’t everything when it comes to cooking shows
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ProfilesMy food & drink job: Sophie Hall, operations and product executive, Spoon Cereals
Sophie’s interview included creating her own product prototype
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Comment & OpinionWeetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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ProfilesMy food & drink job: Emily Mathers, national account executive, Weetabix
Emily loves the opportunities for personal growth and learning the food & drink industry offers
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NewsNature Valley to launch Full Mix snack bars in the UK
The bars, which are packed with berries, seeds, peanuts, wholegrain oats and peanut butter, originally launched in the US last year
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NewsMornflake moves into home-baking category with organic oat-based trio
The SKUs would meet the ‘surge in consumer demand for home baking ingredients’, said Mornflake
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NewsWeetabix benefits from Covid breakfast boom to see sales rise
A resurgence of breakfasting during the pandemic helped Weetabix grow sales and profits last year, though pantry loading and reduced on-the-go consumption have hit volumes so far in 2021
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NewsWeetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March
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NewsKellogg’s expands Crunchy Nut with nut butter snack bar duo
The move would help Kellogg’s tap the ever-growing popularity of nut butter within the snacking category, said Kellogg’s
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NewsFree-from brand Rude Health achieves B Corp accreditation
Rude Health’s certification means it joins more than 70 other food and drink businesses that meet B Corp’s standards
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NewsQuaker aims to tap luxury breakfast category with NPD
The NPD would help retailers capitalise on the success of premium oats and grow their breakfast sales, said Quaker
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Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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NewsWeetabix shortages possible as factory engineers consider strike action
New contracts due to major changes in shift allowances would see staff ‘lose up to £5,000 a year’
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Analysis & FeaturesHow has Kellogg’s escaped HFSS ban, and how can others?
As Kellogg’s announces four of its five bestsellers will be non-HFSS, will the impact of new rules on the cereal aisle be less dramatic than feared?
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NewsKellogg’s to cut salt and sugar in push to boost health credentials
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range
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Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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NewsFuel10k adds ‘protein boosted’ duo to granola lineup
The brand said they offered its “signature health benefits” with each serving high in fibre and “boosted with plant-based protein and vitamins”





