All Cereals & breakfast articles – Page 15
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NewsMornflake moves into home-baking category with organic oat-based trio
The SKUs would meet the ‘surge in consumer demand for home baking ingredients’, said Mornflake
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NewsWeetabix benefits from Covid breakfast boom to see sales rise
A resurgence of breakfasting during the pandemic helped Weetabix grow sales and profits last year, though pantry loading and reduced on-the-go consumption have hit volumes so far in 2021
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NewsWeetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March
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NewsKellogg’s expands Crunchy Nut with nut butter snack bar duo
The move would help Kellogg’s tap the ever-growing popularity of nut butter within the snacking category, said Kellogg’s
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NewsFree-from brand Rude Health achieves B Corp accreditation
Rude Health’s certification means it joins more than 70 other food and drink businesses that meet B Corp’s standards
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NewsQuaker aims to tap luxury breakfast category with NPD
The NPD would help retailers capitalise on the success of premium oats and grow their breakfast sales, said Quaker
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Comment & OpinionAlpen’s cheeky ram butts in
Alpen is once again having fun with its Alpine heritage
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NewsAlpen unveils £2m brand refresh with ‘Up & Alpen’ TV campaign
The Weetabix-owned brand has been given a new-look pack designed to celebrate “its rich heritage”
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NewsWeetabix shortages possible as factory engineers consider strike action
New contracts due to major changes in shift allowances would see staff ‘lose up to £5,000 a year’
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Analysis & FeaturesHow has Kellogg’s escaped HFSS ban, and how can others?
As Kellogg’s announces four of its five bestsellers will be non-HFSS, will the impact of new rules on the cereal aisle be less dramatic than feared?
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NewsKellogg’s to cut salt and sugar in push to boost health credentials
The cereal giant plans to remove 10% of the sugar from its kids’ cereal range and at least 20% of the salt from the range
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Category ReportThe rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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NewsFuel10k adds ‘protein boosted’ duo to granola lineup
The brand said they offered its “signature health benefits” with each serving high in fibre and “boosted with plant-based protein and vitamins”
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Analysis & FeaturesNew and improved products that will escape the HFSS ad ban
Food brands are looking to stay below the government’s HFSS threshold with new products and reformulated lines
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NewsGovernment seeking national supplier for £24m school breakfast contract
The contract is set to run for two academic years from September 2021 to July 2023
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NewsWeetabix eyes 'indulgent cereal' market with Chocolate Melts duo
The cereal is aimed at ’indulgent yet nutritious’ breakfast occasions
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Analysis & FeaturesMother’s Day 2021: what the supermarkets have planned
It will certainly be a Mother’s Day with fewer cuddles, but here’s what the supermarkets are doing to make sure it’s not short of breakfasts in bed, beautiful blooms and sweet treats
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NewsWeetabix targets easing of Covid-19 restrictions with coffee NPD
Sales of the brand’s breakfast drinks have been hit by the decline in the on-the-go market during the pandemic
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NewsBio&Me appoints chief operating officer as it readies for growth
Gut health challenger brand Bio&Me has appointed Mark Isaacson as COO as it prepares to scale the business and launch new products
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Analysis & FeaturesWeetabix + Beanz: how the explosive social media campaign unfolded
How did Weetabix set about breaking the internet? Was it planned – or just a stroke of social media magic?