All Cereals & breakfast articles – Page 13
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NewsNestlé kicks off regenerative ‘wheat plan’ for Shredded Wheat suppliers
It is part of Nestlé’s new regenerative agriculture project, which will see 32 land managers and farmers in East Anglia receive just under £1m to improve the landscape and fight climate change
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NewsCocos Organic launches new dairy-free yoghurt alternative fortified with BB-12
The brand claimed that the yoghurt alternative was the first in the UK to be fortified with Bifidobacterium BB-12
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Comment & OpinionWeetabix’s wolf spells bad news for little pigs
Having treated us to a piratical adventure for its Oatibix brand last month, Weetabix is back on our screens with another kid-friendly concept
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NewsNestlé and Anglian Water invest in East Anglian regenerative farming project
Nestlé and Anglian Water have invested almost £1m in funding for 32 land managers and farmers across East Anglia
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NewsPlant-based protein brand Misfits expands into functional cereal
The NPD replicated ‘the sugary and non-nutritious cereal brands in the market, without the actual junk’, said Misfits
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NewsWeetabix marketing boss Gareth Turner leaving to set up consultancy
Turner is to launch a new business called Big Black Door when he leaves the company in July 2022
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Comment & OpinionCheese and chorizo out of scope of HFSS regs despite near demise of PM
The anomalous drafting of the laws, as devised by the DHSC, are the issue here
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Comment & OpinionKellogg’s legal challenge highlights ambiguity in HFSS regulations
We foresee this will be an area where the lack of clarity in the laws will lead to enforcement action and ultimately litigation – and that is really not in anyone’s interest, says Dominic Watkins, head of consumer sector at DWF
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NewsOggs to challenge Crackd with vegan scrambled egg alternative
Oggs said a growing number of vegans were missing eating eggs for breakfast
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Comment & OpinionCould Kellogg’s succeed in pushing back – or changing altogether – upcoming HFSS laws?
If Kellogg’s wins, it could not only derail the launch of the promotions clampdown in October, but would have major implications for the HFSS TV advertising watershed due to come into force next year
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NewsKellogg’s takes government to court over HFSS promotions ban
Kellogg’s claims the nutrient profiling model (NPM) used to calculate the nutritional value of cereals was not fit for purpose
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Comment & OpinionLad outwits pirate foes with a little help from Oatibix
The ad sees a horde of bloodthirsty pirates engaged in the traditional piratey activity of forcing a young lad to walk the plank
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NewsWeetabix adds Lyle’s Golden Syrup sweetened breakfast biscuits
The NPD – which is HFSS-compliant – would tap into the ongoing demand for tasty yet nutritious cereals, said Weetabix
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Analysis & FeaturesWhat does Weetabix owner have in mind for protein drink Ufit?
Weetabix is moving beyond breakfast and into the chilled aisle
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Comment & OpinionInside the Superbrands: Helen Skelton’s trip to Kellogg’s lacks bite
There’s a strong stench of paid advertorial to Inside the Superbrands
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NewsKellogg’s slashes Special K salt content by nearly a fifth
The cereal giant has cut salt across its seven-strong range by 19.8% on average, ahead of HFSS clampdown
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NewsKestrel Foods acquires non-HFSS granola brand Just Live a Little
The deal signalled its “ongoing commitment to becoming an innovative leader in the plant-based snacking market”, said Kestrel Foods
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NewsFuel10K’s FareShare porridge donations hit 500k mark
FareShare this week revealed that 90% of its beneficiary organisations are affected by the cost of living crisis
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Category ReportFor any occasion: snack bars category report 2022
Cereal bars are staging a gradual recovery after the difficulties of the lockdown years. Can they be more than an easy breakfast?
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Category ReportSiege mentality: snack bars category report 2022
Snack bar brands will have to rethink battle tactics once HFSS rules arrive in October. Can challengers storm the new castle?