All Cereals & breakfast articles – Page 18
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NewsReal Foodists makes debut with plant-based Yo’ridge
The NPD is billed as a cross between yoghurt and porridge, but is completely plant-based
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NewsKellogg’s takes Crunchy Nut into peanut butter
The cereals giant has partnered with peanut butter manufacturer Duerr’s for the NPD
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Comment & OpinionSouth Korea Chex out Kellogg’s green onion cereal
Consumers are by now used to being allowed to vote on new flavour variants
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NewsGreat British Porridge Co launches trio of single-serve pots
Its three flavours – Classic Chocolate, Caffé Latte and Blueberry & Banana – are rolling out now
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NewsBio&Me adds lower-sugar Gut Lovin’ Granola
The new SKU, called Low Sugar Naturally, contains less than 5% natural sugar…
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NewsWaitrose and John Lewis report rising sales of breakfast accessories
The department store and supermarket said Britons had traditionally skipped breakfast in favour of ‘grab-and-go’ options in recent years
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NewsGraze adds healthier Super Snackers cereal bars for children
The reduced-sugar launch marks the Unilever snacking brand’s debut in the kids market
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NewsMorrisons and Kellogg’s to provide kids’ cereal through Magic Breakfast
Magic Breakfast works with 480 partner schools in disadvantaged areas of the UK, providing nutritious food to children
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NewsMornflake pushes gut health with Fibreful porridge duo
The NPD promises double the fibre of standard rolled porridge oats, containing 25.6g per 100g
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NewsKellogg’s announces food donations to help those in need during pandemic
It will work with charity partners including FareShare to distribute a minimum of three million servings
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NewsKellogg’s maintains focus on gut health with new All-Bran Prebiotic cereal duo
All-Bran Prebiotic Oaty Clusters is available in two flavours: Original and Almond & Pumpkin Seeds
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Analysis & FeaturesHow Kellogg’s is shaking up its global palm oil strategy
After pressure from two orangutan-loving schoolgirls, the supplier set itself a 2025 deadline for more ethical palm oil
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NewsFuel10k launches duo of Fibre Breakfast vegan oat drinks
The new vegan drinks hit 420 Asda stores this week
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Analysis & FeaturesCereals get dearer in the mults despite lower wheat and oat prices
The average shelf price of ready-to-eat and hot cereals is up 3% year on year
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Comment & OpinionWeetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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Analysis & FeaturesTroo Nicely Nutty with Cinnamon Granola: acid test
This granola is billed as ‘the perfect gut-healthy start to the day’
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NewsLizi’s extends breakfast lineup with Super Muesli quartet
The lineup is sweetened with treacle instead of honey, making it vegan
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Category ReportCull of the cartoons: cereals category report 2020
As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered?
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NewsKellogg’s launches no added sugar WK Kellogg range for children
The brand says it is ”targeting parents who can’t find what they are looking for in the cereal aisle”
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Comment & OpinionCulling cartoon animals is no panacea for the sugary cereal problem
Waving goodbye to cutesy mascots on the front of packs is a start. But the real problem is what's inside them





