All Cereals & Breakfast articles – Page 21
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News
Kellogg's pledges breakfasts for 100,000 British children
The cereal giant is also encouraging its staff to volunteer with FareShare
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News
Kellogg's cereal sales flag as consumers seek alternatives
Turnover at the sales and marketing arm of Kellogg’s fell almost £10m to £795.2m in the year to 2 January 2016
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Weetabix faces tough trading as private label sales plummet
Globally, Weetabix’s sales slipped 1.3% to £432.8m in the year to 2 January 2016
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News
David Lawlor takes over as Kellogg's UK & Ireland MD
He comes from the company’s Russia operation to replace Jonathan Myers
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News
Quaker adds gluten-free Oat So Simple & rolled oats lines
The NPD follows the launch of the brand’s breakfast pouch range
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Onken makes play for breakfast on the go with porridge
Ready-to-eat Onken Porridge will launch in the UK this autumn
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Rude Health adds snacks, cereal and drink to healthier range
The launches follow the brand’s move into children’s cereals in March
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Fuel10K adds ‘yoghurt style’ Quark With Fruit breakfast line
The ambient products contain about 10g of protein per 150g pouch
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Category Report
Along for the ride: Breakfast Category Report 2016
Time-poor Brits are getting back into the breakfast habit as suppliers drive NPD to fill the on-the-go gap in the market
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News
Protein boom accelerates as new launches soar by 40%
The cereals category has seen a burst of activity of late, with Shreddies Max high-protein granola the latest launch
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News
Quaker Oats gets Super Goodness ‘enhanced’ porridge sachets
Quaker Oats aims to bolster a rise in sales with porridge sachets
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News
Kellogg’s rapped by ASA over unclear Special K claims
The watchdog received a complaint from a consumer about two ads for the brand
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Analysis and Features
Seriously Nutty Maple, Pecan & Popcorn Muesli: acid test
This Waitrose cereal hopes to tap shoppers’ taste for all things popcorn
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News
Life Health Foods rebrands Nutribix cereal as Nutri-Brex
Change coincides with the launch of a new gluten-free Weetabix-style biscuit…
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Ready Brek brings in a bear for brand revamp
The relaunch aims to modernise the brand while “singing the category-leading health credentials loud and proud”
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Nestlé and General Mills want global guidance on whole grain
The suppliers found just two countries had a quantitative recommendation
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News
Oliver Morton to join Kellogg's as UK sales director
Morton will come from his role as sales director for Wrigley UK
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Kellogg’s launches ‘healthy’ Coco Pops brownie
NPD is joined by new gifts with cereals and the latest Pringle variant
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News
Weetabix to kick off Summer of Sport TV and on-pack campaign
Weetabix is hoping to inspire the nation to ‘rise from the sofa’ with a £3m TV push
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Natur brand launched to boost profile of organic in cereal aisle
Own-label supplier to the mults Brands Direct is launching its first branded cereal