All Cereals & breakfast articles – Page 23
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Analysis & FeaturesDeskfast reinvented: The new wave of speed eaters
Time-pressed consumers have been eating their breakfast at work for years. But they’re now becoming pickier about how they start their day
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NewsHoney Monster Puffs cereal returns to TV with new look
The ad will make its debut on Friday (31 August) across social media before appearing on Monday on the small screen
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NewsIlumi unveils Disney Kitchen free-from range for kids
The new Disney Kitchen Ilumi For Kids lineup comprises 30g porridge pots and 150g meal pots
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NewsKellogg’s appoints Chris Silcock as senior sales director
Silcock worked for Asda Walmart for 13 years before joining Coca-Cola in September 2013
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NewsKellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
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Category ReportSunny side up: Breakfast category report 2018
The breakfast category has bounced back from two years of decline, with shoppers shelling out an additional £10m on the first meal of the day
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NewsQuaker slashes sugar levels in its hot cereal lineup
The brand has removed more than 175,000kg of sugar in a bid to provide healthier breakfast choices
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NewsBruce Condon named Weetabix finance head
Prior to joining Weetabix, Condon spent 15 years at footwear company Wolverine Worldwide
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Comment & OpinionCoco conquers Croc - can he convince consumers?
Kellogg’s has slashed the amount of sugar in Coco Pops by 30% – a move designed to pacify parents and the sugar lobby
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NewsJordans launches its first cereal range for children
Aimed at kids aged five to 11, each variant in the four-strong selection contains a blend of oats, barley, rice and wheat
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NewsKellogg’s unveils three-strong range of Joyböl smoothie bowls
Details of the new breakfast brand come five months after The Grocer revealed plans for the launch
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Comment & OpinionMel Giedroyc helps BelVita continue its emotional journey
Mel munches biscuits and says wacky things to drivers before handing over their ‘ticket to a better morning’
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NewsWeetabix profits fall as Post takes the reins
Profits at Weetabix slid in the run-up to its £1.4bn sale to US group Post Holdings amid “management distraction” around the sales process and rising costs, according to newly filed accounts.
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NewsQuaker makes first foray into drinks with Breakfast Drink
The launch comes to dispel fears among shoppers that breakfast drinks are ‘too processed’
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NewsWarburtons hit by CO2 crisis as shortages spread to crumpets
Warburtons has been forced to suspend production at three of the four UK bakeries that produce its crumpets
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NewsKellogg's brings premium Austrian cereal brand Verival to UK
The 100% organic granola and muesli comes in six variants, with flavours including orange & acerola and blueberry & apple
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NewsFuel10K adds high-protein breakfast Oat Cookie duo
The two variants contain protein of around 21.5g per 100g and 3.8g of sugar
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NewsDorset Cereals launches ancient grains muesli trio
Spectacular Grains is a blend of fruit and five grains to create “exciting new tastes and textures”
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NewsMajor revamp aims to make Special K snack bars healthier
Owner Kellogg’s will back the new variants with a £10m push
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NewsQuaker Oats set for rebrand across porridge ranges
The Quaker Man logo has been updated for the first time in six years