All Cereals & breakfast articles – Page 26
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NewsSally Abbott made managing director of Weetabix UK & Ireland
Her previous position has been filled by Francesca Davies, now marketing director for UK & Ireland
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NewsQuaker Oats broadens on-the-go offer with Quaker To Go
Available from mid July, the lineup comprises Porridge To Go Breakfast Square and Oat & Fruit Breakfast pouch
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NewsQuaker Oats unveils Oat So Simple Protein range
The NPD comprises wholegrain oats and soy, providing 20g of protein per 100g
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NewsKellogg’s cuts sugar and adds nutrients to cereal bar range
Sugar in the three-strong lineup has been axed by an average of 21% per variant
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NewsFuel10K unveils first reduced sugar breakfast line
The NPD is the brand’s first not to feature a protein claim on front of pack
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NewsWeak pound hits first quarter sales at Raisio
Finnish food group Raisio has announced an 18.9% fall in first quarter revenues as the weak pound hit sales of Benecol and its confectionery products in the UK.
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NewsBidfood campaign encourages children to eat a healthier breakfast
Better Breakfast will see the wholesaler work with schools to help them ‘build a better breakfast club’
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NewsArla targets commuters in new marketing campaign
Push starts on 7 May and urges consumers to ’Eat Monday for Breakfast’
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NewsAlpen to kick off £4m push celebrating Swiss influence
The new TV ad Mountains of Flavour sees Alpine labourers ordering a “Full Alpen” breakfast
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NewsKellogg’s unveils £3m Special K digital push to ‘bust myths’
Presenter and ex-model Katie Piper is the face of the campaign
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NewsKellogg’s kicks off ‘ultimate’ Crunchy Nut fan campaign
The #TastesTooGood competition is part of a £6m investment in the cereal brand for 2017
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NewsPost Holdings seals £1.4bn Weetabix deal
US cereal group Post Holdings has announced it has secured a £1.4bn buyout of Weetabix from its former Chinese owners.
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NewsPost Holdings announces £1.4bn Weetabix deal
Weetabix has been bought by US listed cereal manufacturer Post Holdings – as forecast by The Grocer - for US$1.76bn (£1.4bn)
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NewsCoco Pops packs shrink as Kellogg's takes out sugar
A big box of Coco Pops has been reduced from 800g to 720g, while the 550g box now weighs 510g
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Analysis & FeaturesPost-Brexit surge in wheat hits breakfast bowl prices
After Weetabix warned Brexit could hit breakfast, shoppers are already paying more for some favourite cereal brands
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Comment & OpinionSmutty cereal: a sexy way to start the day?
London startup Cereal Motel has come up with a quartet of what it calls ‘deliciously inappropriate cereals’
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NewsNutri-Brex adds free-from 5 Ways Granola to cereal range
The oat-based lineup promises an average of 7.1g of fibre per 100g
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NewsHoney Monster adds 35g pack for on-the-go shoppers
The new format will also roll out for the revamped cereal’s sister brand, Good Grains
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NewsWeetabix debuts Jack and the Beanstalk ad in £10m push
The cereal brand ha resurrected its ‘Have you had your Weetabix?’ strapline
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NewsPost leading race for Weetabix, as former bidders end interest
The Grocer understands bid interest from other previously active suitors has ended…