All Cereals & breakfast articles – Page 31
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NewsMo Farah gets behind Weetabix's Ultimate Sports Day campaign
Olympic gold medallist Mo Farah is fronting a major new marketing push for Weetabix…
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NewsGluten-free cereal supplier Big Oz opens new factory
Gluten-free cereal manufacturer Big Oz has relocated to bigger premises…
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Analysis & FeaturesUK wheat prospects look good... for now
Farmers and millers say prospects are good for the British wheat crop – but warn there could yet be clouds on the horizon…
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Comment & Opinion
Mornflake is quality NPD!
Mornflake Superfast Pots offer consumers the classic breakfast cereal and milk ‘eat’ on the go…
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NewsMornflake launches cereal pots that don't need added milk
Mornflake is looking to bring “ultra convenience” to breakfast with cereal pots that don’t need milk added to them…
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NewsKevin Fawell appointed Weetabix UK & Ireland commercial director
Kevin Fawell has been appointed commercial director for Weetabix UK and Ireland…
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NewsWolfy's gets instant porridge pots into 77 Waitrose stores
Wolfy’s instant porridge pots – which come with a small pot of jam or honey – have secured their first supermarket listing.
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NewsNestlé unveils Toffee Crisp cereal aimed at grown-ups
Nestlé is extending its Toffee Crisp confectionery brand into the breakfast cereals market…
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News
Moma claims first with wild berry bircher muesli multipacks
Moma is claiming a first for the UK grocery market with the launch of its bircher muesli in a multipack…
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NewsWeetabix unveils on-the-go breakfast drink
Weetabix has launched a breakfast drink - and tipped the on-the-go breakfast market to grow to £300m in two years.
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NewsWeetabix On The Go breakfast drinks target shoppers in a hurry
Weetabix Food Co is this week rolling out a breakfast drink it says has “all the energy, fibre and protein of a Weetabix cereal in milk”.
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NewsKellogg's new Special K recipe slows sales decrease
Kellogg’s new Special K recipe has helped slow the brand’s decline – despite attracting flak from some consumers…
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Analysis & FeaturesCereals: Brits go potty for porridge with Quaker
Porridges, mueslis and granola ruled the roost in cereals in 2013…
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NewsQuaker launches three multigrain variants of Oat So Simple
Quaker is expanding its booming Oat So Simple brand with three multigrain recipes
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NewsWeetabix still unable to buy 100% British wheat
Weetabix will have to continue buying some wheat from abroad despite the improved quality of this year’s domestic crop…
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NewsHot cereals market booms as Brits go mad for porridge
Britain’s growing appetite for porridge has caused the hot cereals market to double in size over the past five years.
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NewsBreakfast biscuit sales double for second year
Sales of breakfast biscuits show no sign of slowing. The category has risen 78.9% to £76m year-on-year…
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NewsNorbert Dentressangle picks up Kellogg's Germany contract
Logistics company Norbert Dentressangle will be making its entry into the German market after being appointed by Kellogg’s to handle its retail and wholesale customers in the country.
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NewsKellogg's enters porridge market with Special K Multigrain
Kellogg’s Special K has been knocked off the number two spot in cereals by Oat So Simple porridge…
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Category ReportBreakfast: NPD
Sometimes only a bacon roll will do. Now Cuisine de France has made things simpler for convenience retailers…