All Cereals & breakfast articles – Page 31
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NewsWolfy's gets instant porridge pots into 77 Waitrose stores
Wolfy’s instant porridge pots – which come with a small pot of jam or honey – have secured their first supermarket listing.
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News
Moma claims first with wild berry bircher muesli multipacks
Moma is claiming a first for the UK grocery market with the launch of its bircher muesli in a multipack…
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NewsNestlé unveils Toffee Crisp cereal aimed at grown-ups
Nestlé is extending its Toffee Crisp confectionery brand into the breakfast cereals market…
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NewsWeetabix unveils on-the-go breakfast drink
Weetabix has launched a breakfast drink - and tipped the on-the-go breakfast market to grow to £300m in two years.
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NewsWeetabix On The Go breakfast drinks target shoppers in a hurry
Weetabix Food Co is this week rolling out a breakfast drink it says has “all the energy, fibre and protein of a Weetabix cereal in milk”.
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NewsKellogg's new Special K recipe slows sales decrease
Kellogg’s new Special K recipe has helped slow the brand’s decline – despite attracting flak from some consumers…
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Analysis & FeaturesCereals: Brits go potty for porridge with Quaker
Porridges, mueslis and granola ruled the roost in cereals in 2013…
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NewsQuaker launches three multigrain variants of Oat So Simple
Quaker is expanding its booming Oat So Simple brand with three multigrain recipes
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NewsWeetabix still unable to buy 100% British wheat
Weetabix will have to continue buying some wheat from abroad despite the improved quality of this year’s domestic crop…
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NewsHot cereals market booms as Brits go mad for porridge
Britain’s growing appetite for porridge has caused the hot cereals market to double in size over the past five years.
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NewsBreakfast biscuit sales double for second year
Sales of breakfast biscuits show no sign of slowing. The category has risen 78.9% to £76m year-on-year…
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NewsNorbert Dentressangle picks up Kellogg's Germany contract
Logistics company Norbert Dentressangle will be making its entry into the German market after being appointed by Kellogg’s to handle its retail and wholesale customers in the country.
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NewsKellogg's enters porridge market with Special K Multigrain
Kellogg’s Special K has been knocked off the number two spot in cereals by Oat So Simple porridge…
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Category ReportBreakfast: NPD
Sometimes only a bacon roll will do. Now Cuisine de France has made things simpler for convenience retailers…
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NewsOso Natural Fuel muesli secures Waitrose deal
Bircher muesli brand Oso Natural Fuel has secured its first major supermarket listing…
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Comment & OpinionThe full Alpen’s builders make muesli manly
The builder’s breakfast is a British classic. But have you ever wondered what it’s like in Switzerland?
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Analysis & FeaturesPorridge a thriftier start to the day as RTE cereal soars
Shoppers are more likely to be thinking about cold cereals than porridge – but could be missing out on some hot savings…
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NewsNestlé cereal ads banned for misleading nutritional claims
Two Nestlé ads comparing its cereals to two other breakfast options have been banned for making unfair nutritional comparisons.
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NewsFreedom Cereals' Keep Me Going low-GI cereal targets mults
A low-GI brand targeting the mainstream breakfast cereal market is hoping to be in the mults by the end of the year…
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NewsBear enters cereals for kids with Alphabites
Fruit snack brand Bear is taking on breakfast giants Kellogg’s and Nestlé with the launch of its first cereal range…