All Cereals & breakfast articles – Page 31
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NewsFuel's Protibrick offers high-energy rival to Weetabix
Energy breakfast brand Fuel is squaring up to number-one cereal brand Weetabix…
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NewsKellogg's launches Gluten Free Organic Puffed Corn Cereal
Kellogg’s is to make its debut in the free-from aisle with a gluten-free puffed corn cereal…
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NewsWeetabix to launch £5.5m Weetabuddies campaign in January
Meet the Weetabuddies – the first Weetabix characters since the brand’s Neet Weet…
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NewsKellogg's to launch chocolate-flavoured Coco Pops Porridge
Kellogg’s is taking kids’ cereal brand Coco Pops into the porridge market…
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NewsRaisio UK cereals and snacks business returns to profit
Sugar Puffs parent Raisio saw its UK cereals and snacks business return to profit…
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NewsWeetabix challenges wheat-free diet trend with campaign
Weetabix has launched a campaign challenging the trend for wheat and gluten avoidance…
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NewsRude Health first into UK with raw sprouted flours and oats
Rude Health is claiming a UK first with the launch of organic sprouted flours and porridge oats…
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Comment & OpinionHoney Monster Puffs prompt a P&F office debate on branding
Putting the right brand on your products must be important because it’s something that clients spend proper money on…
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NewsPepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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NewsSugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…
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NewsMornflake links with Nutella and Lyle's for porridge pots
Mornflake is launching porridge pots with a portion of Nutella or Lyle’s Golden Syrup…
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NewsFrancesca Davies promoted to group head of category at Weetabix
Weetabix UK and Ireland has promoted its head of brand, Francesca Davies, to the newly created role of group head of categ…
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NewsKellogg's pulls plug on cholesterol-lowering Optivita cereal
Kellogg’s has axed cholesterol-lowering cereal brand Optivita…
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Analysis & FeaturesOat So Simple Cuppa Porridge: acid test
PepsiCo’s Quaker Oat So Simple brand has enjoyed strong and consistent growth through convenient formats…
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NewsCereal Partners plans more gluten-free lines
Cereal Partners is exploring options for extending its gluten-free offer…
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NewsJordan brothers take over European Oat Millers
Jordans Cereals founders David and Bill Jordan have bought supplier European Oat Millers outright for an undisclosed price.
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NewsKellogg’s unveils exclusive cereals for the discount channel
Kellogg’s has launched exclusive cereals for the discount channel under its Coco Pops and Honey Loops brands.
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NewsRaisio blames sales slump on flailing Honey Monster
Raisio Group has reported further losses and sales decline in its troubled UK business…
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NewsBear teams with Disney for first Alphabites TV push
Fast-growing kids’ brand Bear is launching the first TV ad campaign for its Alphabites cereal.
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Category ReportFocus on Breakfast
One in 12.6 breakfasts now feature eggs. Why? And what does this mean for breakfast on the go?…