All Cereals & breakfast articles – Page 36
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Profiles
My Alternative CV: Richard Jones of Mornflake Oats
Richard Jones, marketing manager of Mornflake Oats, on Flash, Star Wars and his black belt in jujitsu and karate
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NewsCampaign Trail: Special little red dress
Special K has teamed up with British designer label Ted Baker as part of a promotion offering bespoke fashion items. The on-pack push will run on Special K cereal packs and snacks from next month, with one handbag and one little red dress to be won...
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News
Britain's 100 Biggest Brands 2011: Princes to Weetabix
Volume sales of Princes’ ambient fish have held up well, with 1% growth, although value has fallen 2.9%. The brand debuted a flavour-infused tuna...
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NewsJordans plays up its heritage with launch of priciest cereal yet
Granola pioneer Jordans is tapping into its 40-year-old heritage to launch its most premium granola to date. Jordans' Creations Oat Granola will arrive next month supported by a £6m campaign highlighting the fact that the UK's first...
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NewsShredded Wheat gets fruity NPD
Nestlé's Shredded Wheat is hoping to reverse a 10% slump in sales with a new fruity range. Superfruity Shredded Wheat rolls out later this month and consists of bitesize Shredded Wheat filled with a blend of fruits. Available...
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News
Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
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NewsThe muesli that will make you eat your oats – and sow them
If Alara has its way, consumers will be sowing their oats as well as eating them this Valentine's Day. The cereal maker has launched what it claims is the UK's first aphrodisiac muesli. The "for adults only" Maca's Secrets (rsp: £2.95)...
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News
Hunt for Weetabix boss begins as Wood retires
Weetabix boss Ken Wood has announced his retirement and admits his successor will be entering "a competitive marketplace". Wood has been CEO at the cereal giant since 2004, when he arrived with an ambition to "bring the company up to...
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NewsRaisio completes capture of Sugar Puffs owner Big Bear
Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer.
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News
Focus On Cereals: Four to watch
Rude Health, known for healthy, largely organic, cereals, launched a new gluten-free range this month. Available in Waitrose, the range includes Honey Puffed Oats (£3.89 for 240g), Honey Rice Flakies (£3.19 for 300g) and Puffed Rice (£2.20 for 225g).
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NewsShredded Wheat hit by the resurgence of hot cereal products
Two of Nestlé's biggest cereal brands Shreddies and Shredded Wheat have become the victims of the steaming performance of hot cereals. Shreddies and Shredded Wheat sales dropped last year by 7% to £46.2m and 10.3% to £43m respectively,...
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News
Focus On Cereals: Kellogg's dominates big spenders
Kellogg's continues to dominate cereal advertising spend, its brands accounting for seven of the top 10 spots. The brand spent a whopping £23.2m on Crunchy Nut advertising alone last year, a 113% increase on 2009, and it seems to have paid off.
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News
Focus On Cereals: Kellogg’s fights to add value
Cereals promotions were again dominated by Kellogg's, with its brands accounting for more than half (58%) of offers.
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News
World News 11/12/10
US: Kellogg's president and CEO David Mackay is to retire on 1 January. He will be replaced by chief operating officer John Bryant, who will take up his new role on 2 January. Mackay has been at the helm of Kellogg's since...
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NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
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NewsThe new Quaker pot that makes porridge to go Oat So Simple
Quaker is hoping to elevate on-the-go pot porridge to the mainstream with Oat So Simple Pots. The PepsiCo brand is pitting the new pots, which just require the addition of hot water to prepare, against ready-made options from foodservice...
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News
Cost of porridge doubles as oat prices skyrocket
Shoppers looking to brave the wintry conditions with a warming bowl of porridge could soon be paying more than twice as much as last year as the global grain crisis sends oat prices soaring. This week, a 500g pack of standard own-label...
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NewsFirst for Weetabix with locally sourced wheat
One year after Hovis and Warburtons battled it out to launch the first all-British loaf, Weetabix has gone even further, promising to source 100% of its wheat within 50 miles of production.
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News
Special K to sponsor TV Housewives
Kellogg's Special K has stepped into Baileys footsteps as the new sponsor of Desperate Housewives on Channel 4 and E4. Idents featuring the brand's Chocolate & Strawberry variant will be shown before and after ad breaks throughout...
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NewsKellogg’s puts spotlight on Cornflakes with M4 Torch stunt
Kellogg’s is making a monumental effort to catch the attention of motorists along the M4 with a 23-metre high ‘box’ of its Cornflakes.