All Cereals & breakfast articles – Page 37
-
NewsOatly Fresh makes debut in chilled aisle
Oat-based milk drink Oatly is to make its debut in chilled with the launch of its first fresh variant. Oatly Fresh (rsp: £1.69 for a one-litre pack) has a shelf life of four weeks and, once opened, will keep fresh in the fridge for up to…
-
News
Oat So Simple gets two new ranges as Paw Ridge is axed
PepsiCo is rolling out two new ranges under its Oat So Simple brand one of which will replace failed children’s range Paw Ridge.
The company is axing the kids range after less than two years and introducing a range of four new kids’… -
NewsWeetabix aiming to revive Minis brand
Weetabix Minis have been rebranded as Crispy Minis in a bid to turn around flagging sales. Following a 13% year-on-year sales slump to £17.9m [SymphonyIRI 52w/e 26 March 2011], the 13-year-old brand has been repackaged and given a £4.8m…
-
NewsThe Honey Monster in vanishing act
For the first time in 35 years, the Honey Monster is disappearing from Sugar Puffs packs. But fear not, the furry fella has only been removed temporarily for promotional purposes. The Find Honey Monster campaign offers...
-
Profiles
My Alternative CV: Richard Jones of Mornflake Oats
Richard Jones, marketing manager of Mornflake Oats, on Flash, Star Wars and his black belt in jujitsu and karate
-
NewsCampaign Trail: Special little red dress
Special K has teamed up with British designer label Ted Baker as part of a promotion offering bespoke fashion items. The on-pack push will run on Special K cereal packs and snacks from next month, with one handbag and one little red dress to be won...
-
News
Britain's 100 Biggest Brands 2011: Princes to Weetabix
Volume sales of Princes’ ambient fish have held up well, with 1% growth, although value has fallen 2.9%. The brand debuted a flavour-infused tuna...
-
NewsJordans plays up its heritage with launch of priciest cereal yet
Granola pioneer Jordans is tapping into its 40-year-old heritage to launch its most premium granola to date. Jordans' Creations Oat Granola will arrive next month supported by a £6m campaign highlighting the fact that the UK's first...
-
News
Hunt for Weetabix boss begins as Wood retires
Weetabix boss Ken Wood has announced his retirement and admits his successor will be entering "a competitive marketplace". Wood has been CEO at the cereal giant since 2004, when he arrived with an ambition to "bring the company up to...
-
NewsThe muesli that will make you eat your oats – and sow them
If Alara has its way, consumers will be sowing their oats as well as eating them this Valentine's Day. The cereal maker has launched what it claims is the UK's first aphrodisiac muesli. The "for adults only" Maca's Secrets (rsp: £2.95)...
-
News
Fibrous ‘on-the-go’ Super Juice for M&S
A new fruit juice with cholesterol-lowering claims has been developed for Marks & Spencer. The Red Grape, Blueberry and Blackcurrant Super Juice, available now, is made with a blend of fruits boosted by oat beta glucan the soluble...
-
NewsShredded Wheat gets fruity NPD
Nestlé's Shredded Wheat is hoping to reverse a 10% slump in sales with a new fruity range. Superfruity Shredded Wheat rolls out later this month and consists of bitesize Shredded Wheat filled with a blend of fruits. Available...
-
NewsRaisio completes capture of Sugar Puffs owner Big Bear
Big Bear Group, the company behind Sugar Puffs, has been sold to Finnish food giant Raisio – as predicted last month by The Grocer.
-
News
Focus On Cereals: Kellogg’s fights to add value
Cereals promotions were again dominated by Kellogg's, with its brands accounting for more than half (58%) of offers.
-
News
Focus On Cereals: Kellogg's dominates big spenders
Kellogg's continues to dominate cereal advertising spend, its brands accounting for seven of the top 10 spots. The brand spent a whopping £23.2m on Crunchy Nut advertising alone last year, a 113% increase on 2009, and it seems to have paid off.
-
NewsShredded Wheat hit by the resurgence of hot cereal products
Two of Nestlé's biggest cereal brands Shreddies and Shredded Wheat have become the victims of the steaming performance of hot cereals. Shreddies and Shredded Wheat sales dropped last year by 7% to £46.2m and 10.3% to £43m respectively,...
-
News
Focus On Cereals: Four to watch
Rude Health, known for healthy, largely organic, cereals, launched a new gluten-free range this month. Available in Waitrose, the range includes Honey Puffed Oats (£3.89 for 240g), Honey Rice Flakies (£3.19 for 300g) and Puffed Rice (£2.20 for 225g).
-
News
World News 11/12/10
US: Kellogg's president and CEO David Mackay is to retire on 1 January. He will be replaced by chief operating officer John Bryant, who will take up his new role on 2 January. Mackay has been at the helm of Kellogg's since...
-
NewsNew marketing director for Kellogg’s
Kellogg’s has appointed Peter Harrison as UK marketing director.
-
News
Cost of porridge doubles as oat prices skyrocket
Shoppers looking to brave the wintry conditions with a warming bowl of porridge could soon be paying more than twice as much as last year as the global grain crisis sends oat prices soaring. This week, a 500g pack of standard own-label...