All Cereals & breakfast articles – Page 37
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NewsAcid Test: Hovis Hearty Oats
With a bullish first year sales target of £30m, Premier billed this oat-laden loaf as the fmcg launch of 2010
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NewsTales of Titania: Grannies, granola and Peter's Sunday puff
How much granola can the UK stand? I only ask because we had yet another double-barrelled girl in here last week with an absolutely super (dahling!) recipe, which she wants to launch on the oat-soaked public. She was going to call it Gran-tastic...
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Kellogg’s hits out at Ofcom for giving Dispatches the all-clear
Kellogg's this week insisted it had been harshly dealt with by a Channel 4 Dispatches documentary, despite having its complaint rejected by broadcast watchdog Ofcom.
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NewsDefeat for cereal giants over Dispatches sugar claims
Ofcom has thrown out complaints by Nestlé and Kellogg’s over a TV documentary that criticised the amount of sugar in leading breakfast cereals.
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Campaigners should listen to us
Sir, Christine Haigh's letter in The Grocer last week (Kellogg's must do better on sugar, p26) illustrated Liz Hamson's point at the front of magazine (It's easy to have a pop at the food industry, p3) beautifully. Your industry readers...
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FSA-friendly Coco Pops launched by Kellogg’s
Kellogg's has launched a new variety of Coco Pops that meets the FSA's nutrient profiling requirements.Coco Pops Choc 'N' Roll, which launched this week, is classified as 'green' under FSA guidelines as it contains reduced sugar, salt...
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sowing their oats
Having fed hungry commuters across the nation’s capital with its pots of oats, fruit and yoghurt, Moma now has ambitions to double its retail sales. Catherine Dawes reports
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NewsHow Weetabix can clean up with its choc-flavoured cereal
It turns milk chocolatey yet Ofcom is happy for it to be advertised on children’s TV. Alex Beckett weighs up what Weetabix Chocolate means for the market
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Weetabix launches a chocolate cereal it can advertise to kids
Weetabix claims to have created "the holy grail" of kids' breakfast time - a chocolate cereal that is healthy enough to be advertised to children.
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NewsHMF in U-turn on plans for ‘healthy’ kids cereal
Sugar Puffs maker Honey Monster Foods (HMF) has dropped its first health-orientated kids cerealbefore it has even hit the shelves, as it turns its focus to limited editions andpre-sweetened cereals.
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Nairn’s takes seat at breakfast table with debut cereal range
Scottish oatcake and biscuit maker Nairn's is making its first foray into breakfast cereals with a new gluten-free range.Nairn's said it had scoured the globe to find a source of oats that had not come into contact with any grains, such...
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Hovis turns up the flair with Hearty Oats TV ad
Hovis's switch to all-British ingredients has prompted a 2.5% sales increase for the brand, which is now seeking to excite "lacklustre" fmcg advertising with a new £5m ad campaign.Five months after the Premier Foods business switched...
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NewsNew Britain launches Liverpool palm oil plant
United Biscuits and cereal maker Jordans are the companies to have signed a supply deal through a new £18m palm oil processing plant in Liverpool.
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Switch & Save rolls on despite wrath of Sainsbury’s suppliers
Sainsbury's is pressing on with its own-label Switch & Save campaign despite ongoing criticism from the big brands. Own-label sales in the soft cheese, tomato ketchup and corn flakes categories were "ticking up significantly" as a...
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NewsJordans Cereals to sponsor Hugh's River Cottage
Jordans Cereals has signed up to sponsor Hugh Fearnley-Whittingstall’s Channel 4 food show River Cottage.
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World News 27/3/10
Kellogg's, Sanitarium, Cereal Partners Worldwide, Woolworths, Coles and Aldi are to reduce the sodium content of ready-to-eat breakfast cereals containing more than 400mg per 100g by 15% over the next four years....
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Eat Natural offsets soaring costs with flourishing exports
Eat Natural has offset "dramatic" cost hikes in nuts and fruit with increased export sales to Europe, as it launches new cereal bar and muesli products to the market.
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My Alternative CV: Tom Mercer, Moma Foods
Tom Mercer, MD of breakfast oats company Moma Foods, on conveyor belt potato picking, Goethe, and Tom Cruise
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Kellogg’s scrapping Nature’s Pleasure
Kellogg's has pulled premium muesli Nature's Pleasure after just 12 months on shelf, blaming bad timing and rising costs.The cereal manufacturer would now focus on brands with proven popularity that could deliver "really strong returns,"...
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Murray takes charge of Quaker and Tropicana
PepsiCo UK has promoted its VP of manufacturing, David Murray, to general manager of its Quaker and Tropicana businesses.Murray will take charge of the two brands as the company begins a 10-year global revenue drive to treble sales from...