All Cereals & breakfast articles – Page 32
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NewsKellogg’s Crunchy Nut sponsors C4's Million Pound Drop
Kellogg’s Crunchy Nut is to sponsor Channel 4’s hit live TV game show The Million Pound Drop in a six-week campaign that launched on Friday (14 June).
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NewsHeinz adds porridge pots and biscuits to baby breakfast range
Heinz is embracing two of the fastest-growing trends in the breakfast market – biscuits and porridge pots…
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NewsPeppa Pig licensing deals pick up pace
Peppa Pig is extending her supermarket presence with a host of licensing deals and extensions…
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NewsKellogg’s Special K video spoofs Aldi’s ‘Like Brands’ campaign
Kellogg’s is spoofing Aldi’s award-winning Like Brands campaign in a viral video push for its new Special K recipe.
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NewsKellogg's under fire from consumers for new Special K formula
Kellogg’s has come under fire from disgruntled shoppers after altering the recipe for Special K…
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Comment & OpinionSour notes
Barely had the fuss over Weetabix’s sourcing of non-UK wheat died down last week than questions over another brand’s British credentials began to pop up.
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News
Superfood chia is base for new porridge pots from US
A US supplier is to roll out porridge pot-style breakfast products based on the superfood chia…
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NewsWeetabix: Failure of UK white-wheat crop forced us to look abroad
The Weetabix Food Co has said the failure of the UK’s crop of ‘white wheat’ – a specialist ingredient used in small quantities - was the key reason it had to change the way it makes Minis.
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NewsWeetabix turns to European wheat to ease production problems
Weetabix has admitted that it is importing “small amounts” of European wheat to help ease the production problems caused by last year’s poor harvest.
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NewsWeetabix adds a 'with' in Chocolate rebrand
Weetabix Chocolate is being renamed as the brand looks to boost its health credentials…
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NewsKellogg’s to donate 15 million breakfasts in battle against food poverty
Kellogg’s has pledged to donate 15 million breakfasts and snacks to food banks and school breakfast clubs after…
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NewsAsda in Scotland lists Stoats porridge pots
Edinburgh-based business Stoats has secured the first supermarket listing for its porridge pots…
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NewsWeetabix interactive gaming app falls foul of advertising watchdog
Weetabix has been ordered to scrap an interactive gaming app by the Advertising Standards Authority (ASA) on the grounds that it “exploited children’s credulity and vulnerability”.
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NewsKellogg's mulls uncertain future of Frosties
Tony the Tiger is facing an uncertain future as Kellogg’s weighs up options – including cutting sugar content…
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NewsForce cereal axed after 112 years
Force – one of the first wheat-based breakfast cereal brands produced – has been axed….
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News
Kellogg's alters recipe for Special K in bid to revive sales
Special K is being given its first recipe change in 30 years as Kellogg’s looks to turn around declining sales…
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NewsKellogg's unveils more low-sugar kids cereals
Kellogg’s will resist calls to reformulate its bestselling kids cereals but it has rebalanced its offer….
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NewsWeetabix launches On The Go biscuits
Weetabix has become the latest brand to enter the booming breakfast biscuit market….
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NewsReady Brek staff pledge 'forfeits' for lumpy porridge in ad
Real-life Ready Brek employees will appear in a TV push pledging to perform forfeits…
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Analysis & FeaturesReview of the year 2012: part 2
As we revealed in our annual Britain’s Biggest Brands supplement in March…