All Cereals & breakfast articles – Page 32
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NewsKellogg's mulls uncertain future of Frosties
Tony the Tiger is facing an uncertain future as Kellogg’s weighs up options – including cutting sugar content…
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NewsForce cereal axed after 112 years
Force – one of the first wheat-based breakfast cereal brands produced – has been axed….
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NewsKellogg's alters recipe for Special K in bid to revive sales
Special K is being given its first recipe change in 30 years as Kellogg’s looks to turn around declining sales…
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NewsKellogg's unveils more low-sugar kids cereals
Kellogg’s will resist calls to reformulate its bestselling kids cereals but it has rebalanced its offer….
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NewsWeetabix launches On The Go biscuits
Weetabix has become the latest brand to enter the booming breakfast biscuit market….
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NewsReady Brek staff pledge 'forfeits' for lumpy porridge in ad
Real-life Ready Brek employees will appear in a TV push pledging to perform forfeits…
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Analysis & FeaturesReview of the year 2012: part 2
As we revealed in our annual Britain’s Biggest Brands supplement in March…
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Category Report
Cereals: Pot of gold? It's all about the deskfast
With more and more breakfasts eaten at work or even in transit…
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Analysis & FeaturesA great year for sport. A washout for grocery...
Exhilarating highs. Crashing lows. With the Jubilee and Olympics on the cards, everyone expected 2012 to be a year of extremes…
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NewsFuel looks to break bad habits with breakfast cereal drink
Cereal brand Fuel is hoping to shake up the breakfast aisle with the launch of a milk-based drink for fellas…
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NewsOso bags two of the big four as muesli line-up grows
Fast-growing bircher muesli brand Oso Natural Fuel is set to go on shelf in at least two supermarkets next spring…
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NewsNestlé bids to grow cereals in Northern Ireland
Nestlé Cereals Partners aims to grow its share of the breakfast market in Northern Ireland….
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NewsBright Food completes Weetabix takeover
China’s Bright Food has completed the acquisition of a controlling stake in Weetabix.
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NewsFrostie's mascot Tony the Tiger celebrates 60th birthday
He might have just turned 60 – but Tony the Tiger has still got a grrreat sense of style….
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NewsMoma does porridge in bid to double sales
Breakfast brand Moma is expanding its retail range with instant porridge pots as it eyes 100% sales growth…
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NewsMcVitie's breakfast biscuits break cover
UB is launching a breakfast biscuit under its McVitie’s brand - as predicted by The Grocer two months ago…
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NewsNew dawn for Morrisons breakfast cereals
Serial makeover merchant Morrisons has made cereals the subject of its latest own-label overhaul.
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NewsCan Special K crack the crisps market with new pop chips?
Kellogg’s has moved its Special K brand into the UK crisps market for the first time with a range of popped savoury snacks…
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NewsReady Brek offers squeezy breakfast fun
Ready Brek is being expanded with a new kids’ porridge range featuring squeezy sachets of sauce…
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NewsEasier to open Weetabix with new wrap
Weetabix has replaced its plastic inner wrappers with a new paper one to make the cereal easier to open and seal…