All Cereals & breakfast articles – Page 30
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NewsLads’ breakfast Fuel listed in Tesco after speedy development
A lads’ breakfast cereal that was developed in just six weeks is going on shelf in Tesco on Monday.
Granola brand Fuel, which is aimed at active young men, is rolling out to 459 Tesco stores in two varieties Fruit Loaded and 70% Cocoa… -
NewsAlpen adds ‘bits’ to porridge with its muesli-inspired range
Muesli and snack bar brand Alpen is expanding into the burgeoning porridge category. Alpen Porridge, which contains rolled oats, Alpen wheat flakes, raisins, nuts and fruit pieces, is pitched at adults and will be available in three…
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Weetabix woos kids with sci-fi adventure app
Weetabix has launched a new app to encourage kids to interact with their cereal packs at breakfast. Weetakid takes youngsters on a journey to another galaxy to help the Weetakid character rebuild his world.
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Analysis and FeaturesMini Max
Kellogg’s believes the cereal, which rolls out to stores next month, has the potential to become as big as its £30m Frosties brand in the next four years
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News
World News 10/9/11
PepsiCo has extended its 28-year partnership with the National Football League for a further 10 years. The deal includes PepsiCo's Quaker Oats and Tropicana brands for the first time, with Quaker becoming a new partner of the League next year...
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News‘Fuel for fun’ campaign kicks off as Weetabix refinances debt
Weetabix is kicking off a new ad campaign for its Weetabix Chocolate Spoonsize cereal tomorrow to emphasise its energy credentials.
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NewsTurrell is Weetabix CEO following long search
After an eight-month search, Weetabix has finally appointed a successor to CEO Ken Wood. Giles Turrell, currently president of Kimberly-Clark's European consumer business, will join the Northamptonshire-based cereal manufacturer on 17...
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NewsAll About Foods recruits Kellogg’s McLaughlin
A former Kellogg's head of specialty has joined All About Foods as commercial director. Chris McLaughlin officially stepped into the position on Thursday after eight years at Kellogg's working in a number of sales and finance leadership roles the most senior...
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NewsKellogg’s Mini Max to mix up cereal category
A fortnight after Post announced its entry to the UK market with Honey Bunches of Oats, Kellogg’s has unveiled Mini Max its first new kids’ cereal since Honey Nut Loops launched more than 20 years ago. Kellogg’s believes the cereal,…
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NewsYork to leave Premier Foods for pastures new
Ian York, group sales director of Premier Foods, is leaving the group at the end of the year to pursue “exciting new opportunities”. After various jobs with Quaker Oats, Associated British Foods and Blue Crest, York, 52, has spent 17…
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NewsCereal sales slump as only Tony is spared
Britain’s biggest cereal brands have fallen out of favour with shoppers, with eight of the top 10 products recording a year-on-year drop in value or volume sales - and often both.
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NewsFocus On Breakfast: Snap, crackle and flop
The weak economy has been good for breakfast consumption, but terrible for cereal sales. What’s gone wrong – and will the arrival of Post prompt a shake up? Nick Hughes reports
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Analysis and FeaturesWill Post deliver after surprise push into UK cereals market?
A stalwart of US cereal bowls, Post’s Honey Bunches of Oats has just landed on UK shelves. What are its prospects this side of the pond, asks Vince Bamford
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Focus On Breakfast: Cereal suppliers up their ad spend
Cereal suppliers have upped their advertising spend by more than 10% in the past year, with Kellogg's in particular investing heavily in its Special K, Corn Flakes and Krave brands.
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NewsHoney Bunches of Oats kicks off Post’s UK assault
US breakfast cereal giant Post has launched a major assault on the UK market pitting itself against the might of Nestlé and Kellogg’s.
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NewsUS favourite Honey Bunches of Oats crosses Atlantic
Top US cereal brand Honey Bunches of Oats has rolled out to UK supermarkets this week.
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NewsFrom farm shop to discount grocery website
A new discount grocery website called Rosspa was launched this week, selling branded and fresh lines under the strapline 'cheaper online groceries'. Deals at Rosspa include £2.89 price-marked packs of Jordans Country Crisp for £1.25, and...
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NewsKellogg’s targets an all-new All-Bran audience
Kellogg's is hoping to revitalise its 90-year-old All-Bran brand by targeting younger women rather than elderly people with digestive problems. Sales of All-Bran, the second-oldest Kellogg's brand after Corn Flakes, have...
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NewsWeetabix focuses on slow energy release
Weetabix has unveiled a new pack design and £7m marketing push for the cereal in a bid to reposition it as a 'slow-release energy' food. TV ads that broke today (16 July) feature the strap 'Fuel for Big Days' and pitch the brand as the...
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NewsOatly Fresh makes debut in chilled aisle
Oat-based milk drink Oatly is to make its debut in chilled with the launch of its first fresh variant. Oatly Fresh (rsp: £1.69 for a one-litre pack) has a shelf life of four weeks and, once opened, will keep fresh in the fridge for up to…