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All Cereals & breakfast articles – Page 42
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In Brief: Weetos movie deal; Naturally sparkling; Cereal update; Mustard promotion
Weetos movie deal Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the...
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Jordans takes on big names in wholesome
Jordans is going up against the likes of Kellogg's Fruit & Fibre and All Bran Flakes in the 'wholesome' section of the breakfast cereal aisle, with the launch of a new range called 3 in one. The name comes from the products' combination...
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Kellogg's cereals under fire
Certain brands of Kellogg's cereal sold in the UK have come under fire for containing higher levels of salt and sugar than in the US.Health campaigners found that in the UK, Kellogg's All-Bran had 133% more salt than in the US, and that...
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Kellogg chief to step down after 22 years
Alan Harris, chief marketing and customer officer and executive vice president of the US-based Kellogg Company, has said he will retire at the end of January 2007. Harris has worked for the Kellogg Company for 22 years, having...
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Palmer makes a move to invest in marketing
The personal hygiene giant Kimberly-Clark has appointed Tony Palmer as its new chief marketing officer. Palmer joins the company from his four-year post as UK managing director for food company Kellogg.In a new role for...
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Kellogg is back in the saddle again
The Advertising Standards Authority (ASA) has given Kellogg the all-clear for an advertisement for its Crunchy Nut Corn Flakes cereal, despite receiving nearly 100 complaints from viewers who were concerned that it portrayed cruelty to...
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The big breakfast
Others may be checking for bruises as the furore over guideline daily amounts (GDAs) versus traffic-light labelling rages on, but Kevin Brennan, Kellogg marketing director, is convinced that the controversy is doing the food industry...
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Chocs away as Kellogg sweetens Bran Flakes
Chocolate is joining the line-up of Kellogg's high fibre cereal All-Bran Bran Flakes, as the company bids to boost the healthiersector's taste factor.According to marketing director Kevin Brennan, taste is the key to encouraging...
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Scots break with tradition
Scotland is famous for producing some of the finest food and drink products in the world - think whisky, beef, salmon, game, oats and raspberries. It also has some unique regional specialities - wonderful butteries from Aberdeenshire, Selkirk...
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Tesco first to sell bread that 'cuts cholesterol'
Tesco is leading the charge to bring cholesterol-lowering claims to the bread aisle, with oat bran as its weapon of choice. It has pipped the major brands by adding the newly proclaimed superfood to a new Tesco White Bread...
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the wheat chief
Ken Wood regularly eats three Weetabix for breakfast and it's an especially important ritual when he's preparing for an interview. Being quizzed by journalists is an experience he finds nerve-racking, despite being CEO of one of the country's...
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Kellogg's cereal aims to lower cholesterol
Cholesterol-lowering claims are making a debut in the breakfast cereals aisle, thanks to Kellogg's launch of oat bran-based Optivita.The Berry Oat Crisp and Raisin Oat Crisp boxed lines consist of oats, brown rice, wholewheat, fruit and...
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Foreign focus
Product: Black Sesame Seed and Black Soy Bean Cereals Company: Kellogg Country: South KoreaThe company's Black Sesame Seed and Black Soy Bean Cereals offer consumers in South Korea a Western-style product with a clear Eastern...
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Weetabix spins Gold for a premium future
One of the UK's most traditional brands is going upmarket with the arrival of a premium version of Weetabix called Gold. The breakfast table stalwart is also planning to cut a greater swathe in the oats sector with a new ready-to-eat...
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Quaker sows more oats in hot cereals
PepsiCo is sowing more oats in the hot cereals sector with a revamp and a £5.8m marketing spend for its Quaker brand, up 134% on last year. Oatso Simple will get the lion's share of the total with £4m, while £1.8m will back the...
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Kellogg takes blissful bash at healthy trend
Kellogg, usually associated with corn, wheat and rice-based cereal brands, is adding oats to several of its range as part of a strategy to establish its brands more firmly as healthy products. It is expanding its Special K portfolio, with...
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Partners add organic cereal to credentials
Growth in organic breakfast cereals has prompted mainstream producer Cereal Partners to take its first steps into the sector, with the launch of Bitesize Organic Shredded Wheat at the end of this month. According to the company, the...