All Cereals & breakfast articles – Page 42
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Tell them about the honey mummy - again
The Sugar Puffs Honey Monster is back as part of a £3m marketing push to promote honey's health credentials and establish the ailing brand as a better-for-you option.The iconic brand ambassador will mak e his first on-pack appearance...
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Cholesterol lowering targeted by Quaker
Quaker is pensioning off Windy Miller to focus its marketing activity on the health benefits of oats. In a £15m campaign that started this week, the company highlights oats' cholesterol-lowering health claims. The activity includes new...
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Campaign trail: Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign
Kellogg's Nutri-Grain cereal bar gets an equine brand ambassador in a new TV ad campaign. A friendly horse praises the bars' grain content and manages to hold one in his hoof. Using the strapline, 'Nutri-Grain is yummy grains', the...
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The cereal brands keep on bowling for Britain
Cereal brands had a consistent presence on the featured space promotions sections across all retailers in 2006, with 2007 looking set to continue the trend. When looking back at the Promotrack data captured in 2006, Kellogg's had one or...
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Weetabix and Disney provide healthy start
The Weetabix Food Company has teamed up with Disney Consumer Products to sell two new cereals. Star Force, based on the Power Rangers characters, contains multigrain caramel-flavoured stars. Princess Stars feature Disney Princess characters and...
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The Grocer urges FSA to Weigh It Up!
Honey can no longer be advertised to children. Cheese is a definite no-no for kids and as for cornflakes, beware, you young ones - eating them will make you fat. Apparently.The Grocer launched its Weigh It Up! campaign in February,...
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Oats: the newest superfood
The cereals market has enjoyed steady growth in the last year, rising 4.1% to £1.24bn. This was helped considerably by the nation's ever-increasing appetite for better-for-you offerings. The hot cereals sector continues to be the key...
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Sainsbury's is putting its money where its mouth is
I fully endorse Bill Jordan's views on the need to 'develop a sustainable supply chain that fuels growth in UK-grown organic food and reassure people of the integrity of British food' ('Give farmers incentives to guarantee organic supply',...
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In Brief: Bee Movie promo; Higgidy additions; Hunger-stoppers
Bee Movie promo Honey Monster Foods has teamed up with Paramount DreamWorks' film Bee Movie for an on-pack promotion on Sugar Puffs to coincide with the film's launch on 14 December. Shoppers can win an XBox 360 and copy of the...
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Festive fare offers get into the swing of things
Grocery and alcohol were among the most promoted categories in the major supermarkets in the week ending 6 November in both branded and own label products. Kellogg's, Nestlé and Princes continued to be the most active in the branded...
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Down Under star to lead Kellogg UK
Greg Peterson has been appointed MD of Kellogg UK after 15 years at Kellogg. Peterson was most recently MD of its Australia and New Zealand operations. He joined the company as a product manager and held a number of positions before...
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Jordans hot on trail of healthy breakfast
Jordans is unleashing a broad attack against its major rivals with launches into the porridge, healthy cereal, muesli and cereal bar categories. The company has unveiled seven new products that will rival offerings from Weetabix, Quaker,...
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Cereal promotions take centre stage in stores
Of the top five brands in the grocery category chart for the week ending 23 October, two were cereal brands - Kellogg's and Weetabix - with the third, Heinz, also having cereals on promotion.Activity across these three brands for...
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In Brief: Weetos movie deal; Naturally sparkling; Cereal update; Mustard promotion
Weetos movie deal Weetabix has joined forces with Warner Bros for an on-pack promotion featuring new blockbuster movie Happy Feet. Until next month, packs of Weetos will include a Happy Feet movie card, featuring a dancer from the...
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Jordans takes on big names in wholesome
Jordans is going up against the likes of Kellogg's Fruit & Fibre and All Bran Flakes in the 'wholesome' section of the breakfast cereal aisle, with the launch of a new range called 3 in one. The name comes from the products' combination...
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Kellogg's cereals under fire
Certain brands of Kellogg's cereal sold in the UK have come under fire for containing higher levels of salt and sugar than in the US.Health campaigners found that in the UK, Kellogg's All-Bran had 133% more salt than in the US, and that...
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Kellogg chief to step down after 22 years
Alan Harris, chief marketing and customer officer and executive vice president of the US-based Kellogg Company, has said he will retire at the end of January 2007. Harris has worked for the Kellogg Company for 22 years, having...
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Palmer makes a move to invest in marketing
The personal hygiene giant Kimberly-Clark has appointed Tony Palmer as its new chief marketing officer. Palmer joins the company from his four-year post as UK managing director for food company Kellogg.In a new role for...
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Kellogg is back in the saddle again
The Advertising Standards Authority (ASA) has given Kellogg the all-clear for an advertisement for its Crunchy Nut Corn Flakes cereal, despite receiving nearly 100 complaints from viewers who were concerned that it portrayed cruelty to...
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The big breakfast
Others may be checking for bruises as the furore over guideline daily amounts (GDAs) versus traffic-light labelling rages on, but Kevin Brennan, Kellogg marketing director, is convinced that the controversy is doing the food industry...