All Cereals & breakfast articles – Page 45
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The Saturday Essay: GDA labels are the way to go
GDA labels are the way to go, says Tony Palmer, Managing Director, Kellogg UK. Obesity is a complex problem with many causes and any solution needs partnership between many different organisations - both public and private. That is why Kellogg, Kraft, Nestlé and PepsiCo have agreed to take a common ...
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On the Campaign Trail: Weetabix; Strongbow; Typhoo; St Ivel Gold Omega-3
Weetabix with you each day... Strongbow points in right direction... Get ready to 'oo' with Typhoo... St Ivel goes for gold with omega-3...
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Red light over labelling
Suppliers are rounding on the FSA's multiple traffic-light system, after Coca Cola, Krispy Kreme, McCain, Weetabix, British Sugar and a consortium representing Allied Bakeries, Allied Mills, Silver Spoon and G Costa told the agency...
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the green light for gda labels?
As major suppliers swear their allegiance to GDA labelling, Simon Mowbray asks if it really is the end for traffic lightsWhen food and drink behemoths Nestlé, Kellogg, Unilever et al jumped the lights by joining forces to advocate...
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Industry jumps the lights
Controversial traffic light labelling is under threat of complete breakdown following the move by six more major manufacturers this week to back a rival scheme based on Guideline Daily Amounts.In a joint move, industry giants Danone, Kellogg,...
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Some like it hot – and now
Porridge and hot cereals are steaming ahead as consumers wake up to the health benefits of oats and manufacturers launch new variants of old favourites in more convenient formatsPorridge and oat-based cereals are hot and sales have...
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Some like it hot – and now
Porridge and hot cereals are steaming ahead as consumers wake up to the health benefits of oats and manufacturers launch new variants of old favourites in more convenient formatsPorridge and oat-based cereals are hot and sales have...
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News
Getting a good start to the day
Hot cereals remain the key driver of growth in the total cereals market, with an increased emphasis on the goodness of oats and a significant shift towards wholegrain, says Lisa RileyThe rise and rise of hot cereals continued last...
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News
Getting a good start to the day
Hot cereals remain the key driver of growth in the total cereals market, with an increased emphasis on the goodness of oats and a significant shift towards wholegrain, says Lisa RileyThe rise and rise of hot cereals continued last...
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News
Kellogg first with GDA on cereals
2005 was the year Kellogg and Nestlé drew the battle lines over health credentials in cereals, launching on-pack GDA nutrition details to help consumers make better-informed choicesLast year became the year when the battle lines over...
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News
Kellogg first with GDA on cereals
2005 was the year Kellogg and Nestlé drew the battle lines over health credentials in cereals, launching on-pack GDA nutrition details to help consumers make better-informed choicesLast year became the year when the battle lines over...
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News
Quaker says now you can get your oats cold
Quaker is giving consumers who don’t like porridge the opportunity to benefit from an oat breakfast with its first UK entry into the cold cereal category.The company, which has been the driving force in the hot cereal market for more than 100...
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‘He had me choking on my cornflakes’
Retailers and campaign groups have slammed John Fingleton for controversial comments made in The Grocer last week.In his first business magazine interview since taking over as chief executive of the OFT in October, Fingleton defended the...
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Mini Bakes for impulse snacks
Bagels and breadsticks are being added to Quaker’s Snack-a-Jacks brand from next year to attract new consumers during the post-festive dieting period.Mini Bakes will be available in two varieties – Sour Cream & Chive Mini Bagels and Cheese...
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Hit or Miss?
>>How one of last year’s launches is faringProduct:Weetabix chunkyfruit barsCompany:weetabixLaunch date:July 2004A lack of continued marketing support appears to have been the main downfall of...
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Hit or Miss?
>>How one of last year’s launches is faringProduct:Weetabix chunkyfruit barsCompany:weetabixLaunch date:July 2004A lack of continued marketing support appears to have been the main downfall of...
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Hit or Miss?
>>How is one of 2004’s top launches faring?Product:Snack-a-jacks mini bitesCompany:QuakerLaunch date:July 2004Quaker’s decision last year to relaunch its Spudz brand under its Snack-a-Jacks umbrella...
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A new generation of total nutters
As the original cereal bars celebrate their last quarter of a century, muffins and donuts join the popularity stakesIt’s 25 years since we were first introduced to the now ubiquitous cereal bars, when Jordans launched Crunchy, and...
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Time for Brits to sow oats
It’s the ultimate convenience food for Europe’s laziest breakfasters. New Covent Garden Food expects its new range of readymade chilled porridge to be a hit with the increasing numbers of people who forego a proper breakfast at home for a quick...
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McNeill replaces Adderley at Kellogg UK as sales director
Kellogg UK has appointed Jim McNeill as sales director to replace Alison Adderley, who has left after nine months in the role.McNeill is moving over from Kellogg in Ireland, where he currently holds the position of sales director.The...