All Cereals & breakfast articles – Page 50
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Hit or Miss?
Do breakfast table brands make the transition to snacking formats?Weetabix snubbed the craze for stretching breakfast table brands into cereal bars with the launch of two crispbag-style, snack-sized 40g packs in November last year.Inspired...
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beyblades spin
Kellogg's has launched a £1m in-pack promotion featuring new top kids' characters Beyblades. The Japanese spinning top figures are being tipped as the next big thing in the UK after securing a loyal following on the Cartoon Network channel. They...
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It’s GO for Soreen in bars
Fruity malt loaf maker Soreen is aiming to cash in on consumer demand for quick snacking with a new offering called GO.The cereal bars combine the attributes of Soreen’s regular offering with rice, malt, wheat and oats.Marketing...
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Multinational giant PepsiCo has plans to launch a raft of ne
The company, which already has a number of major brands in the UK such as Pepsi, Walkers and Tropicana, is looking to introduce a range of snack products it acquired with its purchase of Quaker Oats Company last year, as well as Gatorade, which...
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The Acid Test
>>consumers and buyers give their views on the latest launchesSpecial K Lite BitesFrom: KelloggKellogg is moving its Special K breakfast cereal brand into the savoury snacking market with this trio of corn snacks...
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UK firms in line for Sial
Food from Britain has signed up 69 British manufacturers to exhibit under its auspices at international trade show Sial in October. Companies represented will include Noon Products, G Costa, Weetabix, Walkers, Iceland, Stateside Foods, Calypso...
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Job of the week
Name: Michael Carey Position: managing director, UK and Ireland Company: Kellogg The job: Fox's Biscuits md Michael Carey replaces David Mackay, who transferred from Manchester to ...
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Weetabix and Alpen power up
Mary Carmichael Weetabix is dividing a £14m marketing budget between its Weetabix and Alpen cereals in a bid to turn them into power brands. Plans include new ads and a packaging redesign, as well as bringing smaller sub-brands under the banners....
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SALES ON A ROLL
Kellogg claims it is giving retailers the chance to "roll in the cash" with its biggest ever instant win promotion. The £1.5m giveaway on Real Fruit Winders is supported by a TV ad and more than a million instant win prizes. Beginning next month, ...
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The launch of Winders in January last year signalled Kellogg
The long, flat, rolled-up strips of fruit-based confectionery were aimed squarely at six to 12-year-olds and were backed by a £6m launchpad including TV and magazine ads. The backing paper featured comic strip cartoons starring brand characters the...
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Kellogg's Crunchy Nut Corn Flakes Good Excuses
Created by: J Walter Thompson Launched: 2000 This gentle ad presented ordinary people indulging in an extra bowl of Crunchy Nut Corn Flakes at breakfast to the sound of Maurice Williams singing Stay (just a little bit longer). The captions spelt...
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McNeil Consumer Nutritionals brought cholesterol-reduction t
Made from a rice, oats and honey base, the bars come in in apricot, raisin and nut and milk chocolate chip and hazelnut variants and all have fewer than 100 calories. The company recommends two to three servings of Benecol each day to get the ...
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Hubbards Oranges
of St Clements Rsp: £2.29 for 750g This muesli baked in orange juice is new from New Zealand and is one of a range handled by London-based Retail Brands. Launched in April, it achieved its best sales of £11,000 in June. Average four-weekly sales...
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Seeds of Change
Breakfast Flakes Rsp: £1.49 for 250g Another organic variant from Seeds of Change, this time made from clusters of oats and crisped rice with maize and wheat flakes, raisins and red apple pieces. September was its best month, recording sales of...
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Nestlé Rowntree is offering consumers more chocolate for the
Sugar Puffs has teamed up with UCI Cinemas for a promotion aimed at creating monster' sales for the brand. The instantly redeemable cinema ticket promotion will give consumers a free UCI Cinema ticket voucher and is incorporated on to the back of...
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Snack-a-Jacks TV ads go for men
Quaker has earmarked £1.2m to support Snack-a-Jacks for the first 12 weeks of this year. The campaign kicks off on Monday (January 7) with sponsorship of GMTV's dieting feature, Inch Loss Island, followed by a new TV ad campaign. This moves away...
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The lightning pace of modern life means that snacking is on
And, despite increasing competition from categories such as cakes, biscuits and now cereals with the recent launch of Weetabix Crrrunch and Minibix in crisp style bags, bagged snacks continues to increase in value, by 2% this year. Walkers Crisps...
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Dailycer first in cereal snacks'
Sir; I read with interest your story on page 50 last week that Weetabix "bagged a first in snacks". This is incorrect as we at Dailycer launched the Big Cereal Company range of cereal snacks into Tesco and Sainsbury in October last year and also...
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Alpen gets flavoured
Muesli brand Alpen has been given three twists with the launch of Strawberry, Cappuccino and Blackberry & Apple flavours. The variations join the enduring Alpen portfolio with new pack designs. All come in 560g boxes, feature crisp wheat flakes,...
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Kellogg's caramel first takes both cereal and bar routes
Mary Carmichael Kellogg's is launching a limited edition Caramel Coco Pops this week amid criticism of the brand's nutritional value. The new baby comes as a boxed cereal and as a cereal bar the fastest growing breakfast sector. Unfortunately,...