All Cereals & breakfast articles – Page 52
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New products: Kellogg's is on a roll
Kellogg's is taking its first steps beyond the cereal category with the £6m launch of a kids fruit snack product. Real Fruit Winders are long flat strips of fruit based confectionery (containing 50% fruit) that come rolled up. Kids can peel them...
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Marketing: Kids' business
Kellogg Canada's Apple Jacks breakfast cereal has been marketed for children by children: Helen Gregory reports Kellogg Canada is certain that kids will like their relaunched breakfast cereal Apple Jacks, because kids themselves have relaunched...
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United States: Quaker rejects PepsiCo: will Coke enter the f
The value of Quaker Oats stock surged this week amid rumours Coke, Nestlé and Danone have the cereal and Gatorade sports drink firm at the top of their shopping lists. Earlier in the week, Quaker rejected a $13.7bn paper offer from PepsiCo. But...
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Apricot snack appeal for All-Bran
Kelloggs is extending its breakfast repertoire with apricot filled All Bran Bites. The new downsized variant on All-Bran cereal doubles as a daytime dry snack option. Kelloggs said its research indicated consumers wanted to eat bran for its health...
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That was the year that was 10
August 25, 1990. Kellogg's has spoken out about Aldi's ultra-low price for 500g boxes of its famous cornflakes. The German discounter sells them for 79p 6p less than its nearest competitor Kwik Save and far below the £1.06 retail reported in the...
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The Grocer Guide to Snacks (an advertising supplement)
Quaker: The saintly fat-free snack option Quaker Oats Bridge Road Southall Middlesex UB2 4AG Tel: 020 8574 2388 Key contactS Marketing manager Sally Powell Trade marketing manager Phil Norminton Impulse/convenience national account...
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Manufacturers: Kellogg/Quaker liaison rumours persist in the
Assurances from Quaker Oats chairman Robert Morrison that the cereals and snacks giant will continue to go it alone in a rapidly consolidating sector have not quelled persistent rumours a merger with Kellogg is on the cards. Fresh speculation...
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Cereals: Kellogg faces controversy over Vector
The launch next week of a controversial campaign for Kellogg could pave the way for the introduction of an equally controversial new product in the UK. Vector is a meal-replacement product in cereal form and contains vitamins, minerals, protein and…
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Shredded Wheat: The court is hard hearted
Cereal Partners has been fined £7,500 and ordered to pay £13,600 costs after being found guilty of misleading labelling on its Shredded Wheat breakfast cereal. After a trial at Shrewsbury Magistrates' Court it was ruled the company had made...
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Page 52 briefs
Nestlé has brought back Ian Botham as Shredded Wheat spokesman in an updated version of the Can you eat three?' ad. Bernard Matthews is launching fresh versions of children's frozen turkey products Dinosaurs and Drummers this month. Mixed...
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Kellogg in own label deal
US cereal giant Kellogg has broken with tradition and signed a deal to produce five cereals for German discounter Aldi under the Gletscher Krone brand. This is the first time in the company's history it has produced anything other than Kellogg's...
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Organics go mainstream
Whole Earth Foods, which claims to have pioneered organic food and healthy eating 30 years ago, has re-vamped its cereal range to appeal to more mainstream consumers. Organic Corn-flakes and Organic Muesli have been repackaged for a wider audience,...
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Freshlands gets fresh name in revamp
Freshlands is rebranding its three existing stores two Freshlands and one Wild Oats with its new Fresh & Wild name. The refurbishment will be carried out with the help of £10.5m of private equity and will be completed by April. The Wild Oats...