All Cereals & breakfast articles – Page 51
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Weetabix: "Tidal Wave"
"I really like the Withabix/Withoutabix' ads on TV at the moment, because they are amusing and they deliver the branding cleverly. The one I like best is set on a beach with everyone running madly out of the water as someone shouts Tidal Wave'. It...
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Kellogg's Crunchy Nut gets Reddy for adult breakfast
Kellogg's has come over all grown up with the £2m launch of a new cereal aimed at adults. Based on Kellogg's top-selling adult brand Crunchy Nut Corn Flakes, Crunchy Nut Red also includes cranberry fruit pieces, almonds and yogurt flavour flakes....
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Kellogg (UK) Ltd
The Kellogg Building Talbot Road Manchester M16 0PU General Enquires 0161 869 2000 Web: www.kelloggs.co.uk Key personnel Managing director Michael Carey Sales director Kevin Jones Marketing director ...
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Quaker synergies for PEPSICO
US soft drinks and snack company PepsiCo's acquisition of Quaker Oats has brought cost savings of $400m, up from the $239m initially predicted. PepsiCo told analysts it would make the increased savings through lower purchasing costs as it exploited...
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New MD for Kellogg Nordics
Kellogg UK sales director Stephen Twaddell has been appointed managing director of Kellogg Nordics. The promotion, which takes effect from September 17, will make Twaddell responsible for the company's business in Denmark, Finland, Norway and...
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The Grocer focus on Scotland: Get yer oats
A first for the oatmeal market is a resealable 500g aluminium ring-pull can developed by Hamlyn's of Scotland. Originally created for the US, pinhead oatmeal is now available in this format in the UK and has been taken up by Tesco and Waitrose at an...
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Seeds of Change in cereal bars
Mars-owned organic brand Seeds of Change has added cereal bars to its expanding portfolio of organic products. They come in three varieties: chocolate & raisin, strawberry, and hazelnut & sultana. All are made with crisped rice and oats and are...
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Weetabix that keeps its crunch
Weetabix has developed a Crrrunch! variant which, it says, doesn't go soggy in milk. The new version of the UK's second biggest cereal brand consists of miniature Weetabix coated in honey and toasted. The company hopes it will also appeal to...
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Voice of Caroline Aherne is Just Right for £3m relaunch
Exclusive Mary Carmichael Kellogg's is lining up its marketing guns behind cereal brand Just Right for the company's most concentrated marketing campaign yet. The cereal giant has planned a £3m relaunch for the three-year-old brand that will...
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Winders to get TV ads
Kellogg's is poised to unveil the first advertising support for its new kids confectionery brand Real Fruit Winders. The TV ads, which break on June 4, will feature the three brand characters (related to the three product flavours): Strawberry...
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Explosive developments with Snap, Crackle and Pop
Kellogg's is capitalising on the snap crackle and pop' heritage of Rice Krispies by adding a sachet of pop dust inside packs. Rice Krispies are known for the noise they make when milk is added. When pop dust is sprinkled on, it will exaggerate the...
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Profile: Bill Jordan, W Jordan (Cereals)
The Blues Brother A youthful rock tour of the US inspired Jordan's chairman to build a business that's worth £50m. mary Carmichael reports Being a drummer in a blues band called the Cereal Killers is not a conventional qualification for the...
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Kellogg: out of home key to the future
Karen Dempsey Kellogg's is gearing up for a major out of home push with the launch of To Go Twinpots. The next step on from the Kell-Bowl concept (initially devised for foodservice), the Twinpot is designed for those who skip breakfast at home and...
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Kids framed by Pokémon
Pokémon is set to hit UK breakfast tables this week, as Kellogg launches a limited edition cereal featuring the popular characters. Pokémon Cereal combines mixed cereal loops with Pokémon shaped marshmallow pieces. Interactive packaging allows kids...
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Brandwatch profile: breakfast cereal
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Total 51,784 1,207 ...
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The Grocer 33: Price increase for Kellogg's
Kellogg has successfully implemented the first price hike for two years across its portfolio. The price of Corn Flakes had increased by 4p for a 500g pack at six of the chains visited in The Grocer 33 survey this week (p33). The hike pushes up the...
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International: Breaking news about the most exciting interna
Innovation in the beverage industry remains very high, with three innovative launches over the past month in terms of concept, packaging, ingredients or functionality. Quaker Oats has launched new packaging for its Gatorade sports drink. Gatorade...
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Kellogg's joins Müller for breakfast
Kellogg's and Müller have joined forces to create Müller Corners with Kellogg's Cereals which offers both companies the chance to extend into new categories. The three split pots have vanilla yogurt in the main pot and a helping of a Kellogg's...
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Oz employs his tastebuds to Jordans' benefit
Exclusive Mary Carmichael Food and drink connoisseur Oz Clarke is to front Jordans' new TV ad campaign as part of a £7m programme the company's biggest yet to support the brand's relaunch. The ads, which kick off on February 12 and run...
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Rooster's dawn
GF Lovell is bringing out a new cereal bar aimed at health conscious snackers. Rooster is made with oat flakes and crisped rice and comes in two variants: chocolate chip and apricot. It contains 3g of fat. Commercial director Stephen Angle said:...