All Cereals & breakfast articles – Page 46
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Foreign Focus
>>What's new overseas?Product:Coco pops straws Company:KelloggCountry:belgium & franceIn recent years manufacturers of breakfast cereals have been keen to branch out beyond their core market to...
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Sachets, swirls and hot cereals
Weetabix is updating its Ready Brek brand for the convenience age by launching the original variant in individual sachets for the first time, as well as extending the range to appeal to a younger generation.Ready Brek Original, which Weetabix...
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Jordans launches a cereal thriller
Jordans is adding to the surge of healthy products entering the cereal category with the launch of what it claims is the first-ever multigrain porridge.The porridge, which is a blend of four grains – oats, wheat, barley and rice (rsp: £1.59) – ...
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Kellogg goes wild on cereal
Tony the Tiger is looking to earn his stripes in the healthy breakfast category with the launch of a Frosties-branded wholegrain cereal for kids.Packaged in a distinctive red box, Tiger Power consists of cereal pieces of whole wheat, maize and...
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Old Favourites
>>a cereal that’s stood the test of timeProduct:weetabixCompany:weetabixLaunch date:1932Weetabix has proven a firm favourite among the country’s cereal eaters since it was first launched in...
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Hit or Miss?
>>A REVIEW OF ONE OF LAST YEAR’S LAUNCHESProduct: Rice Krispies Multi-GrainCompany: KelloggLaunch date: February 2004For a new brand to succeed within the fairly saturated cereals market, it...
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Winders double the fun
Kellogg is revamping its Fruit Winders brand in June by rebranding it as Fruit Winder Doubles.Fruit Winder Doubles will be available in six variants.There will be three standard flavours – strawberry, blackcurrant and raspberry; as well...
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Hart leaves Weetabix
One of the most well-known faces in grocery is retiring from the industry at the age of 50.Trevor Hart leaves Weetabix next week after 18 years with the cereals company – 14 of them as its sales director. Hart, a 30-year veteran of...
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Weetabix in logo battle with Nestle
Weetabix is seeking a High Court injunction against Nestle to ban it from using a logo similar to that of Weetabix’s earn of corn logo on its cereal packets.Cereal brand Weetabix alleges that Swiss food giant Nestle is using a similar logo...
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gda counter
Kellogg has put a Guideline Daily Amounts counter on its cereal packs.The bar chart shows how much a 30g bowl of the cereal contributes to the government’s GDA for calories, fat, salt, total sugars, fibre, calcium and iron.In addition to...
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Kellogg puts GDA tally on pack
Kellogg has put a new Guideline Daily Amounts counter on its cereals packs in a bid to appease criticism from the health lobby.The counter is in the form of a bar chart located on the front of pack above the Kellogg’s logo. The chart shows how...
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The Mooosli alternative
Dorset Cereals has launched Tooti Fruiti Mooosli – a healthy muesli especially for children.The product has no added salt, less than 1% added sugar, no colourings or preservatives and includes 35% real fruit. It’s also suitable for...
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Adderley takes over Kellogg multiple role
Kellogg has promoted Alison Adderley, its commercial manager in the multiples channel, to UK sales director. Adderley joined Kellogg’s foodservice business in 2000 and later moved to the multiples channel. She was promoted to her current role...
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Foreign Focus
>>What's new overseas?Product: Drink 'n' crunchCompany: KelloggCountry: USKellogg aims to tap into the trend of eating on-the-go with the launch of Drink ‘n Crunch in the US – a new convenient...
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PepsiCo’s new taste of health
PepsiCo UK is stepping up its innovation programme with plans to bring a raft of new products to market next year.Leading the way will be Quaker Seasons, a crispbread snack which is oven-baked so that it has a fat content of just 10%. Rolling...
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Rising Stars
>>a monthly look at the most promising newcomers in key grocery categories. This month: cerealsProduct: Rice Krispies Muddles Company: KelloggLaunch date: February 2004The total breakfast cereals market,...
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Frosties’ future not so g-rreat
Buyers fear Kellogg’s Frosties will now be walking a marketing tightrope following the brand’s first rap from advertising watchdogs. The brand suffered a potentially damaging blow this week after it was found guilty of exaggerating the sugar...
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Adult ready brek
Weetabix’s Ready Brek is growing up with its first adult variant.Ready Brek Seriously Oaty is thicker than the standard brand and has a greater taste of oats.The brand extension comes in three flavours – Original, Golden Honey and...
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Frosties slogan banned by ASA
The Advertising Standards Authority has banned the Kellogg’s Frosties brand from using the slogan “train hard, eat right and earn your stripes” due to its high sugar content.The agency considered that the slogan, used in a commercial,...
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Ready Brek grows serious for an adult market
Weetabix is giving Ready Brek its first adult makeover in a bid to tap into a more grown-up market.Ready Brek Seriously Oaty has a thicker texture and a greater taste of oats than the original Ready Brek to appeal to adult palates. The brand...