All Cereals & breakfast articles – Page 44
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Kellogg's cereal aims to lower cholesterol
Cholesterol-lowering claims are making a debut in the breakfast cereals aisle, thanks to Kellogg's launch of oat bran-based Optivita.The Berry Oat Crisp and Raisin Oat Crisp boxed lines consist of oats, brown rice, wholewheat, fruit and...
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Foreign focus
Product: Black Sesame Seed and Black Soy Bean Cereals Company: Kellogg Country: South KoreaThe company's Black Sesame Seed and Black Soy Bean Cereals offer consumers in South Korea a Western-style product with a clear Eastern...
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Weetabix spins Gold for a premium future
One of the UK's most traditional brands is going upmarket with the arrival of a premium version of Weetabix called Gold. The breakfast table stalwart is also planning to cut a greater swathe in the oats sector with a new ready-to-eat...
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Quaker sows more oats in hot cereals
PepsiCo is sowing more oats in the hot cereals sector with a revamp and a £5.8m marketing spend for its Quaker brand, up 134% on last year. Oatso Simple will get the lion's share of the total with £4m, while £1.8m will back the...
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Kellogg takes blissful bash at healthy trend
Kellogg, usually associated with corn, wheat and rice-based cereal brands, is adding oats to several of its range as part of a strategy to establish its brands more firmly as healthy products. It is expanding its Special K portfolio, with...
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Partners add organic cereal to credentials
Growth in organic breakfast cereals has prompted mainstream producer Cereal Partners to take its first steps into the sector, with the launch of Bitesize Organic Shredded Wheat at the end of this month. According to the company, the...
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Wincanton acts to keep Kellogg deal
Wincanton Ireland is taking legal action against Kellogg in the Dublin High Court to prevent the loss of a lucrative distribution contract. The logistics firm has provided warehouses and transport to Kellogg for some years, and also has...
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Jordans: Superfoods way to start the day
Cereal specialist Jordans is bringing a selection of powerful natural nutrients to the breakfast table, under a brand name that leaves little doubt about its promises. The Superfoods trio of muesli, bars and breakfast flakes have a...
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Bogof's week
Sitting here eating my Cadbury's Dairy Milk, I note the FA is sending box-loads of food to Germany to help keep up our boys' energy and ensure they bring the World Cup back to these shores. Some 24 boxes of Coco-Pops and Rice Krispies, several...
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"The FSA panel's proposals offer welcome encouragement to suppliers to reformulate, but do not go far enough"
At last some encouraging news for the breakfast cereal category. When we discovered that 80% of cereals, including Bran Flakes, Special K, Cheerios, Corn Flakes and even porridge, would be banned by Ofcom from advertising on TV to children using...
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Nut-free cereal for allergy sufferers
Nut allergy sufferers can now sit down to breakfast without worrying about the content of their muesli.It&'s Nut Free has launched four new cereal varieties in 700g plastic tubs that are completely free of nuts and nut traces:...
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World News - 3rd June 2006
Online retailer Amazon has launched a dedicated grocery section on its US site Amazon.com. The section offers more than 10,000 non-perishable bulk grocery items and includes brands such as Kellogg, Campbell's, Del Monte and...
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FSA withdraws snacks
The Food Standards Agency has withdrawn a number of snacks from sale after they were found to contain a potentially cancer-causing toxin.Certain batches of Quaker Caribbean Chicken Seasons, Sainsbury's 18 Chocolate & Toffee Crispie Bites and...
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Brownsey joins Kellogg as its UK sales director
Kellogg UK has announced the appointment of Kevin Brownsey as its new UK sales director. Brownsey, who takes up his new role on July 3, joins Kellogg from Coors Brewers where he was off-trade sales director. Brownsey has been in...
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This cereal's all heart
Shredded Wheat has been given a packaging revamp to put up a hearty, more united front on all its cereal packs. The brand now features a large yellow heart-shaped logo on Original, Bitesize, Honey Nut, Fruitful and Triple Berry...
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Zesty addition to Seasons' snack bites
Zesty lime & coriander is the latest addition to Quaker's Seasons range. The mini crispbread snacks, which contain less than 10% fat, join the other variants in the range - Caribbean chicken; cheese, onion & chive; and sun...
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In Brief: Lowndes NAM; Numbers up; Scots premium; Winemaker post
Thomas Lowndes has appointed Victor Griffiths as NAM, replacing Andrew Gibbons. Griffiths joins from PepsiCo where he worked for 15 years as an account manager for brands including Walkers and Quaker. Phil Carroll has...
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Amazon expands into food
Online retailer Amazon has expanded its food offering on its US website Amazon.com.The retailer, which already sells gourmet foods through the site, has expanded the range to include nearly 2,000 basic packaged goods including Kellogg's...