All Cereals & Breakfast articles – Page 24
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NewsHoney Monster Foods get latest Minions tie-up
The supplier is launching a limited-edition banana-flavoured version of its Honey Monster Puffs into Asda stores
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NewsQuaker Oats rolls out new ranges to tap granola boom
Quaker Oats is launching a major push into the booming granola market…
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NewsWeetabix focuses on nutrition in new £10m TV ad campaign
Weetabix is aiming to broaden its appeal outside its traditional family audience…
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NewsNestlé Cereal Partners launches low-sugar Cheerios
Nestlé Cereal Partners is rolling out a low-sugar version of Cheerios.
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NewsFuel's Protibrick offers high-energy rival to Weetabix
Energy breakfast brand Fuel is squaring up to number-one cereal brand Weetabix…
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NewsKellogg's launches Gluten Free Organic Puffed Corn Cereal
Kellogg’s is to make its debut in the free-from aisle with a gluten-free puffed corn cereal…
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NewsWeetabix to launch £5.5m Weetabuddies campaign in January
Meet the Weetabuddies – the first Weetabix characters since the brand’s Neet Weet…
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NewsKellogg's to launch chocolate-flavoured Coco Pops Porridge
Kellogg’s is taking kids’ cereal brand Coco Pops into the porridge market…
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NewsRaisio UK cereals and snacks business returns to profit
Sugar Puffs parent Raisio saw its UK cereals and snacks business return to profit…
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NewsWeetabix challenges wheat-free diet trend with campaign
Weetabix has launched a campaign challenging the trend for wheat and gluten avoidance…
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NewsRude Health first into UK with raw sprouted flours and oats
Rude Health is claiming a UK first with the launch of organic sprouted flours and porridge oats…
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Comment and OpinionHoney Monster Puffs prompt a P&F office debate on branding
Putting the right brand on your products must be important because it’s something that clients spend proper money on…
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NewsPepsiCo launches TV campaign for So Simple Cuppa Porridge
PepsiCo is launching a TV push for its Quaker Oat So Simple Cuppa Porridge…
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NewsSugar Puffs rebrand cuts sugar - even from its name
Halo hopes Honey Monster Puffs rebrand will revive plunging sales…
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NewsMornflake links with Nutella and Lyle's for porridge pots
Mornflake is launching porridge pots with a portion of Nutella or Lyle’s Golden Syrup…
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NewsFrancesca Davies promoted to group head of category at Weetabix
Weetabix UK and Ireland has promoted its head of brand, Francesca Davies, to the newly created role of group head of categ…
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NewsKellogg's pulls plug on cholesterol-lowering Optivita cereal
Kellogg’s has axed cholesterol-lowering cereal brand Optivita…
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Analysis and FeaturesOat So Simple Cuppa Porridge: acid test
PepsiCo’s Quaker Oat So Simple brand has enjoyed strong and consistent growth through convenient formats…
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NewsCereal Partners plans more gluten-free lines
Cereal Partners is exploring options for extending its gluten-free offer…
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NewsJordan brothers take over European Oat Millers
Jordans Cereals founders David and Bill Jordan have bought supplier European Oat Millers outright for an undisclosed price.