All Cereals & breakfast articles – Page 14
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NewsRude Health hires ex-Ecover & Method European general manager Tim Smith as CEO
Smith joined the dairy-free drinks and cereals brand on 22 November, following 12 years at Ecover & Method.
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NewsChildren’s cereal Gogo Roos repositions itself as high-protein brand for adults
The brand’s founder Michéal Mac Curtain said the original cocoa cereal it launched in 2019 had not appealed to young children who had “gotten used to sugary cereal”
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NewsQuaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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Comment & OpinionQuaker Oats’ heroic bloke enjoys warm glow
As the mornings get chillier, it’s a good time of year to advertise porridge
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NewsAlpen adds oat-based cereal bars
The Oat Blends bars were high in fibre with no red traffic lights, said Alpen
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NewsNestlé to slash cereals sugar and salt in non-HFSS reformulation
By the end of 2021, the fmcg giant says it will have slashed an estimated 59 million teaspoons of sugar from its breakfast cereals
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NewsWeetabix to make 99% of packaging recyclable by summer 2022
The coming months would see it “unroll an improved, widely recyclable paper wrap across all its biscuits”, it said
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NewsNestlé launches non-HFSS Cheerios Vanilla O’s sub brand
Called Vanilla O’s, the cereal is touted as containing less than 5% sugar with “no compromise on taste”
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NewsWeetabix adds Immune Support breakfast drinks to On The Go range
As immunity was a ‘top and growing priority’, the launch would help introduce new shoppers to the functional drink category, said Weetabix
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NewsVolatile UK weather hits cereal, potato and orchard crops
Heavy rain and hail coupled with unseasonably low temperatures have hit harvests and yields
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Category ReportBreakfast goes big: category report 2021
More time at home has allowed Brits to create bigger morning meals. Will there still be room for a leisurely brekkie post-pandemic?
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Comment & OpinionCooking with Paris: advice thin on the ground in deadpan brunch date
Experience and talent aren’t everything when it comes to cooking shows
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ProfilesMy food & drink job: Sophie Hall, operations and product executive, Spoon Cereals
Sophie’s interview included creating her own product prototype
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Comment & OpinionWeetabix focuses on flavour with Melts campaign
Weetabix has created a chocolatey, indulgent cereal that’s also non-HFSS. Not that you’d know it from the ad
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ProfilesMy food & drink job: Emily Mathers, national account executive, Weetabix
Emily loves the opportunities for personal growth and learning the food & drink industry offers
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NewsNature Valley to launch Full Mix snack bars in the UK
The bars, which are packed with berries, seeds, peanuts, wholegrain oats and peanut butter, originally launched in the US last year
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NewsMornflake moves into home-baking category with organic oat-based trio
The SKUs would meet the ‘surge in consumer demand for home baking ingredients’, said Mornflake
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NewsWeetabix benefits from Covid breakfast boom to see sales rise
A resurgence of breakfasting during the pandemic helped Weetabix grow sales and profits last year, though pantry loading and reduced on-the-go consumption have hit volumes so far in 2021
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NewsWeetabix kicks off £2.5m campaign for indulgent Melts brand
It launched the ‘indulgent’ but non-HFSS cereal in March