All Cereals & breakfast articles – Page 10
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Category ReportWhy snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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NewsNestlé adds Kit Kat Cereal to breakfast lineup
The product is billed as capturing the ‘essence of the original chocolate bar’
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NewsKellogg’s reaches gender parity goal ahead of 2025 target
‘Equity, diversity and inclusion are part of our culture and purpose, where everyone has a place at the table,’ said Kellogg’s
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NewsWafflemeister launches trio of ambient waffles into Waitrose
‘We want everyone to be able to buy our waffles and this entry into retail is the start of the journey’, it said
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NewsFull English breakfast 19% more expensive led by eggs and hash browns
Eggs are up by an average of 41% for a pack of six free-range
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ReportsWhy dessert cereal is taking off on TikTok
‘People are becoming more inventive with their choices’ in a trend that started during the pandemic
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Category ReportDo cereals need a Grenade? Cereals category report 2023
A new wave of cereal brands wants to do for breakfast what low-carb snack brand Grenade did for confectionery. Can they really do it?
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NewsKeep yoga mat additives out of bread flour, government urged
Chemical substances used in yoga mats are at risk of being sold in the UK from next year
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NewsKellogg’s adds non-HFSS Chocos cereal to Coco Pops offering
The NPD comprises curved, crunchy shells with ‘the same chocolatey taste’ as original Coco Pops
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NewsBakeAway debuts dairy-free pancakes using oat milk
OaYeah will debut with two products made with oat milk: a six-pack of Original crepes and a four-pack of ‘American-style’ Fluffy pancakes
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Analysis & FeaturesCereal 2022: Giants Kellogg’s and Nestle win against own label
Brands have fared better than own label cereals in the tough conditions of the past year, despite costing more
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Comment & OpinionAs cereals focus on health, can Kellogg’s new Crunchy Nut Salted Caramel thrive?
Rivals are working on HFSS-friendly options that promise a treat without a sugar hit
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NewsKellogg’s adds Salted Caramel Crunchy Nut cereal
It’s the first time Kellogg’s has adapted its ‘biggest cereal brand’ since its launch in 1980
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NewsPepsiCo opens oat testing lab in Cambridge
The lab, which has opened at the National Institute of Agricultural Botany in Cambridge, contains ’state-of-the-art’ facilities
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NewsRude Health adds HFSS-compliant Choco Vanilla Puffs cereal for kids
The new line, which is available from Waitrose and Ocado, provides 15g of sugar per 100g
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NewsBabyfood found to contain ‘worrying’ levels of sugars
Action on Sugar said parents were being ‘misled by clever marketing and misleading claims’ on babyfood packs
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NewsBio & Me lands funds to boost gut health awareness
Rapidly growing challenger Bio & Me has secured a seven-figure investment as it seeks to further drive consumer awareness of the importance of gut health.
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ReportsKellogg’s using tech to tackle new challenges
Cereal giant Kellogg’s recently opened a £500k food innovation centre at its Trafford Park factory
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Category ReportHow sports nutrition is winning in front of store: protein category report 2022
Functional brands are moving away from the ‘dusty’ sports nutrition shelves and into a bright, more mainstream future
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NewsFrosties disappears from supermarkets amid packaging supply issues
At the time of writing, all Frosties cereal SKUs were out of stock online in Tesco and Morrisons





