All Cereals & breakfast articles – Page 10
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Analysis & FeaturesCereal 2022: Giants Kellogg’s and Nestle win against own label
Brands have fared better than own label cereals in the tough conditions of the past year, despite costing more
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Comment & OpinionAs cereals focus on health, can Kellogg’s new Crunchy Nut Salted Caramel thrive?
Rivals are working on HFSS-friendly options that promise a treat without a sugar hit
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NewsKellogg’s adds Salted Caramel Crunchy Nut cereal
It’s the first time Kellogg’s has adapted its ‘biggest cereal brand’ since its launch in 1980
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NewsPepsiCo opens oat testing lab in Cambridge
The lab, which has opened at the National Institute of Agricultural Botany in Cambridge, contains ’state-of-the-art’ facilities
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NewsRude Health adds HFSS-compliant Choco Vanilla Puffs cereal for kids
The new line, which is available from Waitrose and Ocado, provides 15g of sugar per 100g
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NewsBabyfood found to contain ‘worrying’ levels of sugars
Action on Sugar said parents were being ‘misled by clever marketing and misleading claims’ on babyfood packs
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NewsBio & Me lands funds to boost gut health awareness
Rapidly growing challenger Bio & Me has secured a seven-figure investment as it seeks to further drive consumer awareness of the importance of gut health.
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ReportsKellogg’s using tech to tackle new challenges
Cereal giant Kellogg’s recently opened a £500k food innovation centre at its Trafford Park factory
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Category ReportHow sports nutrition is winning in front of store: protein category report 2022
Functional brands are moving away from the ‘dusty’ sports nutrition shelves and into a bright, more mainstream future
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NewsFrosties disappears from supermarkets amid packaging supply issues
At the time of writing, all Frosties cereal SKUs were out of stock online in Tesco and Morrisons
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NewsKellogg’s opens new food innovation centre in Manchester
The Culinary and Sensory Centre comprises a packaging design lab, culinary kitchen, sensory hub and small-scale cereal factory
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NewsFuel10K challenges Quaker Oats with instant porridge sachets launch
The new format provided ‘a quick, delicious and economical option’ amid the cost of living crisis
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NewsNestlé appoints three executives to senior team
Nicholas Wahli has been made MD for Cereal Partners Worldwide, while Alex Gonnella has been promoted to group marketing director
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NewsRice markets rocked by South Asian floods and export curbs
The UK is likely to escape the worst of any supply logjam as basmati is unaffected
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NewsKellogg’s kicks off project to increase yellowhammer populations across UK farms
Source: Bob Brewer Kellogg’s plans to create ’prime nesting habitats’ for the endangered birds across farmlands Kellogg’s is attempting to increase the population of yellowhammers in the UK. The cereal giant has kicked off a three-year project in a bid to “bring back” the birds to UK ...
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NewsWeetabix appoints Nurain Mohamed as head of business finance
Mohamed joins from his previous position as finance director for UK operations at Jacobs Douwe Egberts
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NewsBear adds non-HFSS oats and fruit snack bar duo
‘Our consumer research has been very positive, with four out of five people saying they would buy the product,’ said Bear
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NewsBelvita adds trio of non-HFSS breakfast biscuits to lineup
The innovations contained wholegrains and were natural sources of fibre and magnesium, said Belvita
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NewsNestlé adds duo of SMA Multigrain Cereals for babies
The cereals contain no added sugars and are fortified with essential nutrients, such as iron, vitamin C and thiamine
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NewsBear relaunches non-HFSS Alphabites cereal duo to improve taste
The cereals will roll out in new-look packaging, which would bring them ‘more in line with the rest of the Bear range’, said the brand





