All Cereals & Breakfast articles – Page 5
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Comment & OpinionDorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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People News
Colm O’Dwyer made Weetabix UK & Ireland commercial director
O’Dwyer joined Weetabix in March 2015 after 18 years with Coca-Cola Enterprises
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News
Kellogg’s eyes smoothie bowl trend with Joyböl pots
The cereal giant has registered the Joyböl name as a trademark with the IPO
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News
Weetabix sales slip under new owner
Weetabix sales fell 1.2% in the final three months of 2017, according to quarterly earnings reported by Post Holdings
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News
Fuel10K moves beyond breakfast with raft of new lines
NPD includes the protein brand’s first nut butters and its debut in the kids’ lunchbox category
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Category Report
Sugar, new flavours and on the go: Breakfast cereals category report 2018
Kellogg’s decision to axe Ricicles heralds a new, healthier direction for the cereal category – but there are some surprising exceptions to the rule
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Analysis & Features
10 new cereals coming to supermarket shelves
British porridge brand Moma’s new almond butter & salted caramel flavour porridge is going into sachets
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News
‘Complete food’ brand Huel adds granola to its lineup
Available in Original and Berry (rsp: £4.75/420g), the NPD is “the world’s first nutritionally complete cereal”
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News
Up&Go to launch kids’ drinks and Breakfast Balls
The Australian brand is seeking to expand its reach in the UK breakfast market
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Acid Test
Kellogg's Coco Pops Crispy Granola: acid test
Kellogg’s launched Coco Pops Crispy Granola early this year to tap demand for healthier breakfasts
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News
Kellogg UK to axe Ricicles in major sugar reset
Breakfast giant’s Better Starts Plan will see sugar cut in kid-friendly cereals by up to 40%
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Comment & Opinion
Father Christmas pipes up with his perfect Corn Flakes bowl
Kellogg’s admirably persists with the notion that people can be bothered to jazz up their Corn Flakes
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People News
Oliver Morton takes up role as MD of Kellogg’s UK & Ireland
He replaces David Lawlor, who has been promoted to run Kellogg’s cereal business for Europe, the Middle East & North Africa
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News
Kellogg’s signs up Santa Claus for #MyPerfectBowl ad
The 20-second Corn Flakes advert will make its debut tonight (20 November) during Emmerdale on ITV
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Comment & Opinion
Don't underestimate the value of repeating a good idea
Last month we held the Rude Health Porridge Championships – our annual cook-off competition – for the fifth time…
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News
Gavin Loftus, Weetabix on the Go, on mirrors and penguins
My first job was milkman. Clearly the start of a promising career in milk drinks…
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News
Kellogg boosts sales for first time two years
Cereal and snacking giant Kellogg has increased sales for the first time in more than two years as its cost-cutting strategy and expansion into healthier foods showed signs of beginning to work.
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News
Spoon Cereals rolls ancient grains muesli duo into Waitrose
The new line-up is set to bring the “wow factor” to muesli…
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News
Changing breakfast habits hit big three cereal players' sales
Changing habits at Britain’s breakfast tables have shrunk sales and profits at all three of the UK’s biggest cereal player
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News
Kellogg's sales continue to slide in the UK
A declining UK cereal market continues to hamper sales at Kellogg’s as its Special K, All Bran and Crunchy Nut brands fell out of favour with shoppers.
