All Cereals & Breakfast articles – Page 5
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NewsEat Natural makes ‘plastic neutrality’ commitment
The brand aims to offset its annual plastic footprint by financing the collection of 115 tonnes of ocean plastic
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News
Luxury cereal start-up Spoon seeks £250k investment from the crowd
The business, founded in 2013, is currently experiencing 100% like-for-like sales growth
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People News
Alison Robinson joins Weetabix to head on-the-go drinks sales
She joins Weetabix from Britvic, where she spent almost 12 years
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News
Weetabix adds trio of On The Go drinks for kids
To mark the launch, shoppers will be given the opportunity to name the monster on the front of pack
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News
Moma adds ‘breath-freshening’ mint porridge pot
The limited-edition Minty Freshness is made with natural peppermint essence, wholegrain oats, spirulina, skimmed milk, coconut sugar and cacao
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Acid Test
WK Kellogg No Added Sugar Granola: acid test
In January, Kellogg’s rolled out WK Kellogg – a vegan-friendly cereal range featuring organic and no-added-sugar variants
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News
Kellogg’s doubles vitamin D to 50% RDA in breakfast cereals
The move came in response to one in five people in the UK being deficient in vitamin D, according to Kellogg’s
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Comment & Opinion
Apprentices are the new interns, there's no dark art to it
Rude Health has taken on its first ever apprentice. Camilla Barnard explains why
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Analysis & Features
Cereal prices continuing an upward trend across mults
Tesco has given its cereal aisles a shake-up as average prices for the breakfast staple continue to rise
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Comment & Opinion
Dorset Cereals goes slow, simple and effective
Dorset Cereals has cannily opted for a ‘breakfast on the slow’ message
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People News
Colm O’Dwyer made Weetabix UK & Ireland commercial director
O’Dwyer joined Weetabix in March 2015 after 18 years with Coca-Cola Enterprises
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News
Kellogg’s eyes smoothie bowl trend with Joyböl pots
The cereal giant has registered the Joyböl name as a trademark with the IPO
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News
Weetabix sales slip under new owner
Weetabix sales fell 1.2% in the final three months of 2017, according to quarterly earnings reported by Post Holdings
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News
Fuel10K moves beyond breakfast with raft of new lines
NPD includes the protein brand’s first nut butters and its debut in the kids’ lunchbox category
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Category Report
Sugar, new flavours and on the go: Breakfast cereals category report 2018
Kellogg’s decision to axe Ricicles heralds a new, healthier direction for the cereal category – but there are some surprising exceptions to the rule
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Analysis & Features
10 new cereals coming to supermarket shelves
British porridge brand Moma’s new almond butter & salted caramel flavour porridge is going into sachets
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News
‘Complete food’ brand Huel adds granola to its lineup
Available in Original and Berry (rsp: £4.75/420g), the NPD is “the world’s first nutritionally complete cereal”
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News
Up&Go to launch kids’ drinks and Breakfast Balls
The Australian brand is seeking to expand its reach in the UK breakfast market
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Acid Test
Kellogg's Coco Pops Crispy Granola: acid test
Kellogg’s launched Coco Pops Crispy Granola early this year to tap demand for healthier breakfasts
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News
Kellogg UK to axe Ricicles in major sugar reset
Breakfast giant’s Better Starts Plan will see sugar cut in kid-friendly cereals by up to 40%
