Kellogg’s has added two snack bar ranges, plus new variants for Rice Krispies Squares and Pop Tarts.
Available in Almond & Dark Chocolate and Almond & Salted Caramel Flavour, High Protein bars (rsp: £2.50/4x35g) offer “a multi-textured boost” while delivering 8g of protein.
Following the launch of Kellogg’s’ first oat-based cereal, Oaties, at the start of the year, Kellogg’s has now added Oaties cereal bars (rsp: £2.25/4x40g) in Chocolate & Oat and Honey & Oat. Each individually wrapped 40g pack contains two bars. They contain 55% wholegrain oats and are a source of fibre.
Meanwhile, Kellogg’s has expanded its Rice Krispies Squares range with Honeycomb & Chocolate (rsp: £2.25/4x33g) and added a Frosted Choco Orange variant (rsp: £3/8x48g) to its Pop Tarts line-up.
All the new products are already in Sainsbury’s and Morrisons. Pop Tarts Frosted Choco Orange is also in Tesco.
“We are continuously reviewing our snacks portfolio, to ensure we’re meeting the evolving tastes of our customers and driving innovation in the category,” said Kellogg’s senior activation brand manager Holly Wright.
“We’re delighted to be expanding our range with six new products. Whether shoppers are looking for a mid-morning pick-me-up, a snack to tide them over until their next meal, or an afternoon treat, there really is something for everyone to try.”
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