Ferrero agrees $3.1bn takeover of WK Kellogg Co

Kellogg's packs with traffic lights

The group said Kellogg’s range of cereal brands, including Frosted Flakes, Froot Loops, Special K and Rice Krispies, were ‘highly complementary’ to its offering

Ferrero has agreed a $3.1bn takeover of WK Kellogg Co to significantly grow the Italian confectionery giant’s portfolio in North America.

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