All Cereals & breakfast articles
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NewsKFC UK makes breakfast debut with ‘KFC flavoured’ savoury cereal
Intended to be served with KFC gravy, instead of milk, the cereal will be available exclusively via Surreal’s online shop
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InterviewsMegan Rossi and Jon Walsh: grocery’s odd couple on never selling out
Jon Walsh and Megan Rossi were told gut health was ‘too sciencey’ for the mass market. Today Bio&Me is in 50,000 stores and has global ambitions
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NewsKellogg’s backs regenerative farming with wheat sourcing programme
The large-scale wheat sourcing programme will help to ’further embed sustainable farming practices linked to soil health, water and biodiversity’
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NewsActivia targets breakfast with big pot launches
The developments come as breakfast continues to drive growth within the yoghurt category, with the occasion posting growth of 38% in the year to February [IRI]
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NewsJoe & The Juice launches new breakfast menu across 80 UK stores
The range features savoury breakfast wraps, each also available as a bowl, and sweet breakfast bowls with protein-led and gut-friendly options
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NewsThe Good Grain overnight oats make grocery debut on Ocado
The online retailer will stock the supplier’s three ready-to-eat overnight oat products
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NewsSpoon Cereals signs licensing deal with Myprotein for protein granolas
The initial products comprise three granolas, in Peanut Butter & Chocolate, Apple & Cinnamon, and Coconut & Cashew
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NewsAllergen-free granola brand Nakey Bakey wins £100k in funding after ScotMid listing
The funding came after Nakey Bakey won ScotMid’s Scottish Favourites competition, securing a listing in the symbol’s Co-op stores across Scotland and distribution through wholesaler JW Filshill
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NewsFerrero swoops for health & wellness breakfast brand Purely Elizabeth in $850m deal
The deal price remains undisclosed but media reports in the US estimated Ferrero paid $850m to buy the business
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NewsNestlé adds functional cereal duo to Shredded Wheat range
Nestlé also launched Shreddies Peanut Butter in Sainsbury’s this week
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NewsDrought and Iranian conflict sends agflation soaring
Andersons has suggested this level of agflation is the highest since the post-Ukraine peak and more than double the rate recorded immediately before the Iran conflict began in late February
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NewsAsda creates new cereal product for families in food poverty
The donation is part of Asda’s partnership with the food industry body Alliance Food Sourcing and redistribution charity Felix
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Category ReportHow retailers are making breakfast healthier
Which retailers are leading the charge when it comes to healthier breakfast innovation? How are brands faring by comparison?
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NewsSalad chain Atis enters breakfast category in ‘biggest move yet’
The menu features a build-your-own yoghurt bar, breakfast pots and a selection of Rye Toasts
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NewsExtreme heat affecting grain harvest, Northern Pasta Co warns
The extreme heat and dry weather are expected to have implications ‘stretching well beyond this year’s crop’
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NewsWeetabix Original holds volume against shrinking cereal category
Despite its core brand’s resilience, UK parent company Weetabix Ltd saw volumes decline last year overall
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NewsKellogg’s launches caramelised biscuit-flavoured Crunchy Nut cereal
Crunchy Nut’s caramelised biscuit variant follows January’s hot honey launch as Kellogg’s doubles down on non-HFSS NPD
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NewsCereal supply shrinks as third heatwave of the year takes hold
Farmers have recorded lower than anticipated yields, with many in the east of England seeing production decrease by almost 50%
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NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
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NewsOat Cult raises £220k for live culture-packed overnight oats
Probiotic breakfast brand Oat Cult has raised £220k to scale its online business