All Cereals & breakfast articles
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NewsFood industry warns of ‘carnage’ ahead of new HFSS definition change
Under Wes Streeting’s 10-year NHS plan the government is to revive a 2018 review of the Nutrient Profiling Model, which had been put on ice by the previous Tory government
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NewsHero unveils UK leadership team following Deliciously Ella deal
Deliciously Ella will join Hero Group’s UK&I brand portfolio on 1 January
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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NewsFreee adds ‘first’ gluten-free dumpling mix in range overhaul
The range has been given a new look with ‘food-inspired’ designs
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NewsFuel10k adds larger porridge pots, with 20g protein
The 80g pots will debut in Golden Syrup and Chocolate Fudge
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsSnack’d debuts oat bars with ‘100% recyclable’ packaging into Booths following Soak’d rebrand
It follows the relaunch by owner Greenwood Foods, of the Soak’d Oats brand earlier this year.
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NewsCheerios adds Very Berry cereal – its first innovation since 2021
‘We wanted to bring something fresh and fun to breakfast,’ said Nestlé Cereals
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Category ReportA simple aim: Dairymen yoghurt category report 2025
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
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NewsFuel10k takes cues from Ambrosia with ready-to-eat porridge pots
The pots would meet the growing demand for high-protein breakfast options, said Fuel10k
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ProfilesMy food & drink job: William Hardman, national account manager, Oddlygood
‘The industry is huge, and companies are always looking for people with energy, ideas and passion’
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NewsYeo Valley unveils organic granola duo for breakfast
Organic Tray Baked Granola is made from 100% organic British oats and a mix of nuts, seeds and fruits, and is baked in small batches
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NewsQuaker adds Oats & Fruit to tap minimally processed trend
The lineup comprises sachets in Summer Fruits and Exotic Fruits
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Comment & OpinionThe Golden Spurtle: inside the World Porridge Making Championship
The film follows the people of Carrbridge as they come together to put on the eccentric event
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Analysis & FeaturesCan a Hovis and Kingsmill combo stop the rot in sliced bread?
ABF hopes merger will pull both Hovis and Kingsmill back from the brink amid a decline in sliced bread. What are the chances?
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NewsPasta Evangelists launches Italian-inspired breakfast menu
The menu, which is priced at £8.50 per meal, is available exclusively at Farringdon from 7am to 11am
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NewsHolie’s wins court battle against Lotus Bakeries over sugar callout
An online campaign by Holie’s called out the high sugar content of a Nakd snack bar
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NewsKellogg’s unveils High Protein and Oaties snack bars
The new ranges have hit Sainsbury’s and Morrisons
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Category ReportHealthy competition: trends in breakfast & brunch 2025
The likes of oats and yoghurt are winning share as Brits try to eat healthier in the morning. Where does that leave breakfast staples?