All Cereals & breakfast articles
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Range PreviewSainsbury’s targets protein and appetite control with new own-label ranges
Sainsbury’s looks to ride the GLP-1 NPD wave with its latest push into high-protein and portion-controlled meals
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NewsAldi and Asda urge ministers to abandon new HFSS health plans
Aldi and Asda told MPs the changes would suck investment out of lowering everyday prices and also risked confusing customers
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsFood bosses call for crisis talks over nutrient profiling model ‘disaster’
Industry leaders warned the move would put at risk the future of vast swathes of products, many that have had huge investment in reformulation to make them healthier
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NewsShoppers coat Weetabix in chocolate in response to TikTok craze
The craze is thought to have been started by TikTok creator Courtney Cook
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Category ReportA healthier spoonful: trends in cereal & on the go 2026
Cereal brands are boasting about their protein, fibre and vitamin content in a bid to deliver growth. Who’s doing what?
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NewsKellogg’s adds Krave Caramelised Biscuit & White Choc cereal
The NPD is described by Kellogg’s as ‘the ultimate cereal experience you never knew you needed’
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RankingsCereal 2025: Rival brekkie options steal cereals’ share
Younger consumers are opting for diverse breakfast options, whilst smaller, health-focused brands pile pressure on the big players
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NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
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NewsFood industry warns of ‘carnage’ ahead of new HFSS definition change
Under Wes Streeting’s 10-year NHS plan the government is to revive a 2018 review of the Nutrient Profiling Model, which had been put on ice by the previous Tory government
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NewsHero unveils UK leadership team following Deliciously Ella deal
Deliciously Ella will join Hero Group’s UK&I brand portfolio on 1 January
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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NewsFreee adds ‘first’ gluten-free dumpling mix in range overhaul
The range has been given a new look with ‘food-inspired’ designs
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NewsFuel10k adds larger porridge pots, with 20g protein
The 80g pots will debut in Golden Syrup and Chocolate Fudge
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Comment & OpinionOatsu’s founder hides behind the fridge in debut TV spot
A woman scowls as she makes overnight oats in her kitchen, unaware of the startup founder hiding in her kitchen
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NewsSainsbury’s, Morrisons and Weetabix back free breakfast clubs
Early adopter schools will be offered discounts and free deliveries
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NewsSnack’d debuts oat bars with ‘100% recyclable’ packaging into Booths following Soak’d rebrand
It follows the relaunch by owner Greenwood Foods, of the Soak’d Oats brand earlier this year.
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NewsCheerios adds Very Berry cereal – its first innovation since 2021
‘We wanted to bring something fresh and fun to breakfast,’ said Nestlé Cereals
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Category ReportA simple aim: Dairymen yoghurt category report 2025
Shoppers are increasingly spooked by long, complicated ingredient lists. So, yoghurt suppliers are going clean label
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NewsFuel10k takes cues from Ambrosia with ready-to-eat porridge pots
The pots would meet the growing demand for high-protein breakfast options, said Fuel10k