Joe & The Juice is rolling out a new UK breakfast menu across 80 stores to meet growing demand for more substantial, varied and functional choices.
Available from today (9 September), the range features savoury breakfast wraps, each also available as a bowl, and sweet breakfast bowls, with protein-led and gut-friendly options.
The breakfast wraps lineup features a Turkey Scramble Wrap, combining scrambled egg, turkey bacon, Italian-style hard cheese, Cholula and spinach, alongside a Steak ‘N’ Egg Wrap and an Egg & Avo Wrap.
Among the sweet breakfast bowls is a Yoghurt Bowl with Greek-style yoghurt, granola, blueberries, passion fruit and honey, a Power Bowl with overnight oats, banana, almond butter and blueberries, and a Gut Start Bowl with kefir chia, granola, kiwi, blueberries and passion fruit.
The breakfast menu will be available from open until 11am at stores in locations including London, Manchester and Birmingham.
To mark the launch, Joe & The Juice will be giving away free breakfast wraps before 10am at selected stores between 9 and 13 September.
At the food-to-go chain’s London Liverpool Street location, customers can choose from a free breakfast wrap with the purchase of a juice, coffee or shake, available between 14 and 19 September from opening until close.
“Breakfast shouldn’t be an afterthought – it should set the tone for your whole day,” said Joe & The Juice UK MD Jon James. “At Joe, we’ve always believed food should work as hard as you do, made fresh, made to order, no shortcuts.
“Now we’re bringing that same energy to the mornings. Whether you need protein to fuel a big day, something lighter to kick-start the morning, or a wrap you can easily eat on the move, this range means Joe isn’t just your lunch spot anymore – it’s how you start the day too.”
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