All Cereals & breakfast articles – Page 3
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News
Heinz and Lean Kitchen Network launch Brekkie range into WH Smith
The range comprises All Day Brekkie Wrap, All Day Brekkie Sub and Egg & Bacon Brekkie Wrap
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Comment & Opinion
HFSS ad ban: how porridge became the poster child for ‘hidden’ junk food
Porridge has become the poster child for unexpected HFSS products which have been included in the government’s proposed advertising ban on junk foods
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News
Row over ‘nanny state’ ad ban on sugar-laden porridge products
A raft of products, such as sugar-added granola, instant noodles and sweetened yoghurts, will also be in scope
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News
Tesco to roll out own label gut health range in 2025
The supermarket has applied to register the name ‘Gut Sense’ as a trademark
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News
Weetabix appoints Tropicana’s James Bruce as commercial director
Bruce has over 20 years’ fmcg industry experience
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News
Oatibix shortage caused by ‘scheduled maintenance’ at Weetabix factory
It comes after Weetabix Protein disappeared from shelves last month
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Events & Awards
The Grocer’s New Product & Packaging Awards 2024: Breakfast & brunch
Gut health remains a macro trend in healthy eating right now
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News
Fuel10K expands cereal range with multigrain flakes duo
The non-HFSS cereals contain toasted spelt and barley
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News
Kallo expands breakfast offer with organic granola range
Until now, Kallo has been ‘missing a really strong breakfast choice’, says brand controller Caroline Mitchell
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News
Flahavan’s launches muesli range and two porridge lines into Waitrose
Both muesli variants contain a base of eight natural ingredients
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News
Alara Wholefoods transfers ownership to employees
The business, which makes a range of organic muesli, porridge and bircher, formally moved into the employee-owned trust scheme this week
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News
Weetabix Protein suffers ‘temporary’ supply chain disruption
The cereal has been absent from Tesco and Sainsbury’s since mid-September, according to Assosia data
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News
Kellanova moves UK cereal production to Wrexham, investing £75m
At least 130 jobs will be created at the site
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News
Deliciously Ella to supercharge growth as Hero Group acquires plant-based food brand
Founders Ella Mills and husband Matthew, who is CEO at the healthy snacking brand, will remain with the company under the new owners to lead the next stage of growth
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News
Warburtons launches Belgian waffles range into Tesco
One in five UK households are eating waffles at home, according to NIQ data
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News
The Gym Kitchen launches protein pancakes range
Two variants – Maple and Banana – have hit Tesco shelves
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Comment & Opinion
Why Lidl’s breakfast challenge to Greggs is a smart move
By pitching itself as a cheaper alternative to the king of breakfast – and one that competes on price – Lidl may just be on to a winning formula
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News
Ufit appoints Tony Holmes as new managing director
Holmes will replace founder Austin Bailey, who is stepping down
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Comment & Opinion
Will Mars-Kellanova deal signal a UPF black hole?
Will this Kellanova be a giant explosion, releasing a massive amount of energy, in the form of sugar, fat and salt?
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Promotional Videos
How porridge is powering up consumers’ love for breakfast
What’s fuelling the day for Brits in the breakfast category? Divesh Parmar, general manager, Quaker Oats UK, outlines the latest trends and how to capitalise on them