All Cereals & Breakfast articles – Page 3
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NewsGraze adds healthier Super Snackers cereal bars for children
The reduced-sugar launch marks the Unilever snacking brand’s debut in the kids market
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News
Morrisons and Kellogg’s to provide kids’ cereal through Magic Breakfast
Magic Breakfast works with 480 partner schools in disadvantaged areas of the UK, providing nutritious food to children
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News
Mornflake pushes gut health with Fibreful porridge duo
The NPD promises double the fibre of standard rolled porridge oats, containing 25.6g per 100g
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News
Kellogg’s announces food donations to help those in need during pandemic
It will work with charity partners including FareShare to distribute a minimum of three million servings
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News
Kellogg’s maintains focus on gut health with new All-Bran Prebiotic cereal duo
All-Bran Prebiotic Oaty Clusters is available in two flavours: Original and Almond & Pumpkin Seeds
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Analysis & Features
How Kellogg’s is shaking up its global palm oil strategy
After pressure from two orangutan-loving schoolgirls, the supplier set itself a 2025 deadline for more ethical palm oil
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News
Fuel10k launches duo of Fibre Breakfast vegan oat drinks
The new vegan drinks hit 420 Asda stores this week
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Analysis & Features
Cereals get dearer in the mults despite lower wheat and oat prices
The average shelf price of ready-to-eat and hot cereals is up 3% year on year
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Comment & Opinion
Weetabix shows its strength with submarine spot
Now January is over, Weetabix is resting its ‘Any-Which-Way-a-Bix’ ads
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Product Testing
Troo Nicely Nutty with Cinnamon Granola: acid test
This granola is billed as ‘the perfect gut-healthy start to the day’
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News
Lizi’s extends breakfast lineup with Super Muesli quartet
The lineup is sweetened with treacle instead of honey, making it vegan
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Category Report
Cull of the cartoons: cereals category report 2020
As Lidl, Aldi and Asda axe their cereal characters in the name of health, does this mean the days of the cute mascot are numbered?
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News
Kellogg’s launches no added sugar WK Kellogg range for children
The brand says it is ”targeting parents who can’t find what they are looking for in the cereal aisle”
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Comment & Opinion
Culling cartoon animals is no panacea for the sugary cereal problem
Waving goodbye to cutesy mascots on the front of packs is a start. But the real problem is what's inside them
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News
Lidl to remove cartoon characters from own-brand cereal
The discounter is hoping to help parents tackle pester power in supermarkets
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News
Kellogg’s denies UK Incogmeato plan despite trademark move
The breakfast giant unveiled the plant-based brand in September as three variants made from soy
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News
Alpen looks to boost sales with chocolate SKU
It comes as data revealed Alpen volumes and sales had plunged over the last year
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News
The Collective expands offering with ‘Brekkie’ split pot range
The NPD will come in three flavours: Mango, Passion Fruit and Raspberry
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News
High-sugar breakfast cereals ‘nudged’ to top shelf in supermarket anti-obesity trial
Tesco, Sainsbury’s and more launch in-store trials of ‘nudge’ obesity measures
