All Cereals & Breakfast articles – Page 3
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NewsKellogg’s turn waste Corn Flakes into beer
The 5% abv Throw Away IPA is made from ‘ugly’ Corn Flakes from Kellogg’s Manchester factory
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Comment & Opinion
Kellogg's is late to the party, but it has done sterling work
After years of resistance, Kellogg’s announced this week it would begin rollout in January of new packs
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News
Kellogg’s to finally add traffic light labelling to its packs
The decision follows years of refusal by Kellogg’s to apply the government-approved colour-coded labelling system
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News
Weetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
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Comment & Opinion
The ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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News
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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News
First brand launched by Danone accelerator scheme rolls out
Ayem is a bircher-style breakfast pot brand made from a blend of almonds, milk, fruit and seeds
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News
Cereal brands see delistings in latest Waitrose range review
Since August almost 50 cereal SKUs have been delisted by Waitrose
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News
Kellogg’s unveils Pringles recycling scheme
From December, empty cans can be sent to Terracyle using a freepost label
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News
Nestlé launches Yes! fruit and nut cereal bar brand
They went on sale as multipacks of three (rsp: £2.99) and as individual bars (rsp: £1.20)
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News
Gail's Bakery unveils loaf made from surplus bread
Waste Bread is made by turning leftover bread into a porridge, before adding it into dough…
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News
Weetabix pays tribute to late CEO Ken Wood
The company’s former chief executive died on 7 September at the age of 67.
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Analysis & Features
Deskfast reinvented: The new wave of speed eaters
Time-pressed consumers have been eating their breakfast at work for years. But they’re now becoming pickier about how they start their day
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News
Honey Monster Puffs cereal returns to TV with new look
The ad will make its debut on Friday (31 August) across social media before appearing on Monday on the small screen
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News
Ilumi unveils Disney Kitchen free-from range for kids
The new Disney Kitchen Ilumi For Kids lineup comprises 30g porridge pots and 150g meal pots
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News
Kellogg’s appoints Chris Silcock as senior sales director
Silcock worked for Asda Walmart for 13 years before joining Coca-Cola in September 2013
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News
Kellogg’s Coco Pops Granola ad banned by ASA over HFSS rules
The ad watchdog’s ruling follows a complaint by the Obesity Health Alliance
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Category Report
Sunny side up: Breakfast category report 2018
The breakfast category has bounced back from two years of decline, with shoppers shelling out an additional £10m on the first meal of the day
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News
Quaker slashes sugar levels in its hot cereal lineup
The brand has removed more than 175,000kg of sugar in a bid to provide healthier breakfast choices
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News
Bruce Condon named Weetabix finance head
Prior to joining Weetabix, Condon spent 15 years at footwear company Wolverine Worldwide
