All Cereals & Breakfast articles – Page 3
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Comment & OpinionWhy hipsters could be the unlikely saviours of cereals
The Cereal Killer Café in London – and its hipster fanbase – proves there’s room for high-sugar, high-price cereals if brands can get it right
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News
Tesco completes move to 100% sustainable chocolate
The move to Rainforest Alliance Certified cocoa applies to all own-label chocolate products, including biscuits, cakes, desserts and cereals
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News
Quaker Oats eyes Kids Mix & Match children’s range
The name suggests Quaker is looking to tap demand for customisable breakfasts
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News
Buywell Day-Today donates cereal to Glasgow organisation
The prize has been donated to the local Baltic Street Adventure Playground, which provides meals to those from disadvantaged backgrounds
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Category Report
Is wellness worth it? Cereals category report 2019
Healthy breakfasts are booming. But it’s not the traditional low-fat, low-calorie options
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News
Earlybirds to debut breakfast drink in bio-plastic bottle
A duo of HPP plant-based breakfast drinks will be available from March
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Comment & Opinion
Friendly Nick Frost lends charm to ‘Any-which-way-a-bix’
Weetabix continue to remind us there are more ways to serve it than in a puddle of cold milk
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Analysis & Features
Cereal brands lose ground, as well as sugar
Between taking on the PHE challenge to achieve a 20% sugar reduction by 2020 and battling loss of shelf space to own label
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News
Kellogg’s turn waste Corn Flakes into beer
The 5% abv Throw Away IPA is made from ‘ugly’ Corn Flakes from Kellogg’s Manchester factory
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Comment & Opinion
Kellogg's is late to the party, but it has done sterling work
After years of resistance, Kellogg’s announced this week it would begin rollout in January of new packs
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News
Kellogg’s to finally add traffic light labelling to its packs
The decision follows years of refusal by Kellogg’s to apply the government-approved colour-coded labelling system
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News
Weetabix readies ‘Any-Which-Way-A-Bix’ push
TV ad will be the first since the brand’s ‘Jack & The Beanstalk’ pastiche made its debut in March 2017
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Comment & Opinion
The ASA Kellogg’s ruling is a win for low-sugar reformulations
The ASA has reversed its decision to ban a Coco Pops Granola ad that had been seen on children’s TV
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News
ASA reverses ban on Coco Pops Granola TV ad
In August, the watchdog ruled the ad breached rules about advertising HFSS products to children
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News
First brand launched by Danone accelerator scheme rolls out
Ayem is a bircher-style breakfast pot brand made from a blend of almonds, milk, fruit and seeds
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News
Cereal brands see delistings in latest Waitrose range review
Since August almost 50 cereal SKUs have been delisted by Waitrose
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News
Kellogg’s unveils Pringles recycling scheme
From December, empty cans can be sent to Terracyle using a freepost label
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News
Nestlé launches Yes! fruit and nut cereal bar brand
They went on sale as multipacks of three (rsp: £2.99) and as individual bars (rsp: £1.20)
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News
Gail's Bakery unveils loaf made from surplus bread
Waste Bread is made by turning leftover bread into a porridge, before adding it into dough…
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News
Weetabix pays tribute to late CEO Ken Wood
The company’s former chief executive died on 7 September at the age of 67.
