Gut health challenger Bio&Me has strengthened its management team with two senior leadership appointments as it prepares to enter the next phase of growth.
David Titman joins as chief marketing officer, a newly created role designed to support the brand’s scale-up ambitions, and Michael Cheeseman takes up the position of international director.
Titman will aim to help the gut health food brand grow as it ramps up its marketing ambitions. He most recently worked for eco paper company Who Gives A Crap, focusing on marketing across the UK and Europe as it expanded into retail. Prior to this, he served as marketing director at McVitie’s and spent 15 years at Unilever, working across a variety of food and personal care brands including Marmite, Lynx and Dollar Shave Club.
Cheeseman – who was Bio&Me’s first-ever employee – has been promoted again into the newly established international director role, transitioning from marketing to focus on unlocking growth opportunities beyond the UK.
He will work closely with the senior leadership team to develop Bio&Me’s international strategy, building awareness and distribution in priority overseas markets.
“As Bio&Me continues to grow, investing in the right people is absolutely critical,” said CEO and co-founder Jon Walsh.
“David gives us senior marketing firepower to help scale with confidence, while Michael has been instrumental in building Bio&Me’s marketing foundations, and is perfectly placed to help us expand internationally. These appointments reflect our ambition to build a trusted, truly global gut health business, without losing sight of what matters most: creating science-backed products that genuinely support people’s gut health.”
Megan Rossi, better known as the Gut Health Doctor, founded Bio&Me in 2019. The Chester-based business now spans four categories and supplies national retailers with granolas, overnight oats, muesli, fibre and protein bars, and kefir yoghurts and drinks.
This month, the brand expanded its granola and overnight oats offering with pistachio SKUs.
It has recently surpassed £22m in retail sales, up 52% year on year, to enjoy its strongest year to date.
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