All Cereals & breakfast articles – Page 7
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News
St Pierre recalls breakfast pastries due to mould fears
It has issued point-of-sale notices to its consumers, recalling 6 Pains Au Chocolat packs marked with several date codes
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News
Tetley owner enters breakfast cereals with muesli made from millet
Millet was a ‘nutritional and environmentally friendly crop that contributes to sustainable farming worldwide,’ said Tata Consumer Products
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News
Biotiful Gut Health launches lower in sugar kefir range for kids
The kefir drinks range for children will feature two flavours: Strawberry & Banana and Peach & Pineapple
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Comment & Opinion
Kit Kat cereal and Corona Tropical are brand extensions too far
It is safer for brands to operate within their core proposition and expand only where relevant into adjacent spaces, says Jeremy Garlick, partner at Insight Traction
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News
Campaigners call for child-friendly packaging ban on sugary cereals and yoghurts
While there were restrictions in place to prevent the ‘irresponsible advertising’ of HFSS foods, there was ‘an evident loophole’ regarding product packaging, said Action on Sugar
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Category Report
How can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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News
The Collective expands kids’ yoghurt range with Brekkie pouches
The yoghurt brand has announced its new Brekkie range designed to act as part of a healthy breakfast for children on the go
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Grocer 33
Asda cheapest but Sainsbury’s and Tesco undercut with loyalty schemes
Sainsbury’s loyalty deals led to a saving of £9.60 this week
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News
Wet weather causing problems with UK harvest, growers warn
The damp and cold weather in July, caused by the jet stream being stuck to the south of the UK, has prompted challenges with the harvest of cereals and root vegetables
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News
Cereal crops decimated by Europe’s heatwave
The 2023 European cereal harvest is set to be its lowest since 2007, some 9.5% lower than the five-year average, while other weather-beaten commodities have also taken a hit
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Profiles
My food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
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News
Moma Foods founder steps back following AG Barr acquisition
In a recent LinkedIn post, Moma Foods founder Tom Mercer wrote: ‘the time has come for me to pass the baton’
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News
Fuel10K sales soar as range expands
High-protein breakfast brand Fuel10K has posted huge growth to hit annual sales of £18.5m.
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News
Tesco free-from cereals hampered by availability issues
Every 300g and 350g breakfast cereal box SKU was out of stock as The Grocer went to press
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Range Preview
Aldi’s Fakeaway McDonald’s dupes vs the real thing
See how your favourite fast food fix compares with Aldi’s dupe and the price difference that will make it taste so much better. Look away now Ronald
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News
Weetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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News
Mornflake focuses on sustainability with Mighty Oats relaunch
The oats now follow a ’rigorous lifecycle mapping process’ including carbon neutral milling, zero production waste, and 100% recyclable packaging
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Comment & Opinion
Mad Women: talking heads doc looks at advertising’s sexist history
Shockingly sexist jingles were common in the era before women actually got involved in admaking
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Analysis & Features
Does climate breakdown make more food shortages inevitable?
The climate crisis is the world’s biggest threat. So what is the future of the food supply if the worst-case scenarios come to pass? And what is being done to ensure that they don’t?
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Category Report
Can bakers make premiumisation pay? Bread category report 2023
Brands are struggling in the cost of living crisis – especially in wrapped bread. But they are fighting back with savvy innovation