Activia targets breakfast with big pot launches

Activia Big Pot Natural and Activia Big Pot Fibre

Source: Danone

The developments come as breakfast continues to drive growth within the yoghurt category, with the occasion posting growth of 38% in the year to February [IRI]

Activia has announced the expansion of its gut health portfolio with the launch of Activia Big Pot Natural and Activia Big Pot Fibre.

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