Bio&Me and Pip & Nut have teamed up to launch a co-branded granola.
Peanut Butter Granola will roll out exclusively in 803 Tesco stores from 16 November (rsp: £3.95/310g).
The granola was “packed with peanut butter and roasted peanuts”, Bio&Me and Pip & Nut said. It contains nine plant-based foods, including wholegrain oats, dates, linseeds, sunflower seeds, carrot, chicory root, quinoa and extra virgin olive oil, making it “easy for consumers” to add more plant diversity to their breakfast.
The cereal also contains no palm oil, emulsifiers or added sugars.
It is also high in fibre and protein, providing 9g of fibre and 13g of protein per 60g serving. This was boosted by Pip & Nut’s peanut butter, which was “naturally rich in both nutrients”, according to the supplier.
Peanuts were a “naturally nutritious whole food, providing protein, fibre and a range of other nutrients”, said Bio&Me co-founder Megan Rossi, who is also a dietitian, nutritionist and author specialising in gut health and the microbiome.
Pip Murray, founder of Pip & Nut, said: “Peanut butter and granola have always been a good match, a bit like Bio&Me and Pip & Nut. We both believe in using real ingredients for real flavour, and that tasty food shouldn’t come at a compromise.
“Together we’ve made a proper Peanut Butter Granola that will fill your bowl with good stuff like fibre and protein. No big secrets or hidden nasties, just a breakfast worth getting up for.”
Jon Walsh, co-founder of Bio&Me, added: “We’re excited to be working with Pip & Nut on this dream collaboration, bringing together two brands with a shared passion for giving consumers healthier choices. With fibre and protein firmly on consumers’ radars, we see a real opportunity to bring something distinctive to the breakfast aisle with this seriously nutty granola.”
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