All Co-branding articles
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NewsDigestives and Club Mint team up in latest biscuit mash-up
The innovation is just one example of fmcg suppliers launching co-branded biscuits
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NewsAero and Milkybar co-branded range lands in UK following Australia launch
The UK launch comes after Aero and Milkybar teamed up in 2024 to launch a co-branded chocolate bar in Australia
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NewsIlchester Cheese partners with Cholula hot sauce in spicy cheese SKU
The launch of Mexicana Cholula Cheddar Slices comes as the UK’s best-selling spicy cheese brand targets further growth in the flavoured and sliced cheese segments
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsAu Vodka and Tango team up for boozy RTD duo
The launch is the first time Tango has lent its brand to a product containing alcohol
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NewsCosta Coffee and McVitie’s team up for co-branded Jaffa Cake iced coffee RTD
Costa Coffee relaunched its RTD range last summer after sales slid by a quarter in 2024
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NewsOdysea and Waitrose join forces in feta collaboration
The feta has been made through traditional methods in Thessaly – a Greek region renowned for the diversity of its grasses and wild herbs, which add to the feta’s flavour
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NewsProgramme to drive regenerative farming at scale clears pilot phase
Swiss non-profit food and drink industry membership network SAI Platform said the development paved the way for its Regenerating Together Programme to roll out in full by the end of 2026
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume
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Category ReportPot desserts hit by health targets
Pot desserts are losing fridge space as retailers prioritise health
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NewsProtein trend drives £23m sales for Müller Myprotein products
Demand for the range of desserts, yoghurts and shakes shows no sign of abating
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NewsJude’s teams up with Guinness for chocolate stout cake ice cream
The co-branded NPD offered a ‘new way to enjoy Guinness in the summer’, said Jude’s
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NewsMeridian teams up with Halen Môn for sea salt peanut butter duo
The collaboration brings together two Welsh brands
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Analysis & FeaturesFood and drink’s most outrageous japes for April Fools’ Day 2026
As in the wider market, this April Fools’ Day reveals a plethora of co-branding tie-ups
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NewsForest Feast launches matcha chocolate almonds with PerfectTed
The NPD was designed to woo younger consumers, Forest Feast said
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NewsPukka kicks off summer of football with Chicken Vindaloo pie
It’s ‘not for the faint-hearted,’ said Pukka
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RankingsBritain’s Biggest Brands 2026: the top 100
These are the UK’s biggest grocery brands by value in the year to 31 December 2025, according to data from NiQ
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NewsCo-op and Holy Moly launch ‘dip and dunk’ chicken wrap with guac
The NPD features pulled chicken with chipotle chutney, beans, lettuce and spicy slaw
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NewsGinsters teams up with Frank’s RedHot for limited-edition pastry
The NPD would appeal to under-35s, said Ginsters