All Co-branding articles
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InterviewsMüller’s Richard Williams on the yoghurt giant’s growth plans
From protein to GLP-1, Müller Yoghurts and Desserts CEO Richard Williams believes yoghurt can win on every consumer trend at once
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Comment & OpinionEditor’s picks: Diageo job cuts & Asda’s convenience push
Diageo confirms it shed nearly 2,000 jobs last year, with more cuts expected as the drinks giant rolls out its new operating model, plus Asda’s move into indie convenience and a busy week for M&A
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Analysis & FeaturesBrand collaborations: what does a good tie-up look like?
With collabs ever more frequent, brands hoping to replicate recent successes must beware the pitfalls
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NewsHaribo and Ritter Sport team up for co-branded chocolate bar
The limited-edition NPD will be backed by Ritter Sport UK’s biggest-ever retail push
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NewsLittle Moons teams up with Candy Kittens on Sour Watermelon mochi
Sour Watermelon mochi sorbet bites has launched exclusively on Ocado
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NewsMondelez Christmas 2026: Toblerone meets Biscoff in festive NPD
Cadbury Dairy Milk has also expanded its partnership with Lotus Biscoff with a duo of festive NPDs
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NewsOttolenghi and Citizens of Soil launch upmarket olive oil in Waitrose
Ottolenghi Extra Virgin Olive Oil will land in Waitrose stores from 10 August
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NewsDigestives and Club Mint team up in latest biscuit mash-up
The innovation is just one example of fmcg suppliers launching co-branded biscuits
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NewsAero and Milkybar co-branded range lands in UK following Australia launch
The UK launch comes after Aero and Milkybar teamed up in 2024 to launch a co-branded chocolate bar in Australia
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NewsIlchester Cheese partners with Cholula hot sauce in spicy cheese SKU
The launch of Mexicana Cholula Cheddar Slices comes as the UK’s best-selling spicy cheese brand targets further growth in the flavoured and sliced cheese segments
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NewsMcVitie’s stirs debate online with new Jaffa Cake and Digestives biscuit
The limited-edition biscuit has landed exclusively in Sainsbury’s
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsAu Vodka and Tango team up for boozy RTD duo
The launch is the first time Tango has lent its brand to a product containing alcohol
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NewsCosta Coffee and McVitie’s team up for co-branded Jaffa Cake iced coffee RTD
Costa Coffee relaunched its RTD range last summer after sales slid by a quarter in 2024
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NewsOdysea and Waitrose join forces in feta collaboration
The feta has been made through traditional methods in Thessaly – a Greek region renowned for the diversity of its grasses and wild herbs, which add to the feta’s flavour
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NewsProgramme to drive regenerative farming at scale clears pilot phase
Swiss non-profit food and drink industry membership network SAI Platform said the development paved the way for its Regenerating Together Programme to roll out in full by the end of 2026
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Category ReportWhy popcorn brands are betting big on big night in occasions
Popcorn is a tiny part of the bagged snacks market, accounting for a little over 2% by volume
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Category ReportPot desserts hit by health targets
Pot desserts are losing fridge space as retailers prioritise health
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NewsProtein trend drives £23m sales for Müller Myprotein products
Demand for the range of desserts, yoghurts and shakes shows no sign of abating
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NewsJude’s teams up with Guinness for chocolate stout cake ice cream
The co-branded NPD offered a ‘new way to enjoy Guinness in the summer’, said Jude’s